Carrie Nielsen's Location
Omaha, Nebraska, United States, United States
Carrie Nielsen's Contact Details
Carrie Nielsen work email
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Carrie Nielsen personal email
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About Carrie Nielsen
Results-Driven Marketing Executive | Strategic Leader | Revenue Growth Specialist | Marketing Campaign ExpertPassionate about driving revenue and growth through innovative marketing strategies, I am an accomplished VP of Marketing with a proven track record in developing and executing comprehensive marketing strategies. With expertise in SEM, SEO, paid advertising, and communications, I excel in delivering impactful campaigns that elevate brand visibility, generate leads, and maximize conversions.Collaborating closely with CMOs, executive teams, and talented marketing professionals, I thrive in high-pressure environments, inspiring cross-functional teams to achieve exceptional results. My strong strategic mindset and keen understanding of market dynamics enable me to identify emerging trends and capitalize on untapped opportunities, fostering sustainable business growth.Key Strengths:🚀 Marketing Strategy Development & Execution: Expertise in formulating and implementing comprehensive marketing strategies aligned with business objectives, ensuring maximum impact on revenue generation and brand growth.📈 Revenue Growth & ROI Optimization: Proven ability to drive revenue growth through effective campaign management, leveraging data-driven insights, and optimizing marketing spend for maximum ROI.💡 Marketing Campaign Innovation: Adept at creating and executing cutting-edge marketing campaigns that resonate with target audiences, enhance brand perception, and generate measurable results.🎯 Cross-Functional Collaboration: Skilled in fostering strong relationships with CMOs, executive teams, and marketing professionals, leading to seamless collaboration, streamlined processes, and enhanced campaign performance.📊 Performance Metrics & Analytics: Proficient in leveraging performance metrics and analytics to measure campaign success, identify areas for improvement, and make data-driven decisions that optimize marketing strategies.💥 Change Leadership & Team Empowerment: Experienced in leading and motivating diverse marketing teams, encouraging innovation, fostering professional growth, and driving high levels of performance and productivity.
Carrie Nielsen's Current Company Details
Carrie Nielsen Work Experience Details
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Owner, Fractional CmoConversion LabOmaha, Ne, Us
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Senior Vice President Of Marketing And Brand ExperienceSignal Dec 2024 - PresentOmaha, Ne, UsAs the Senior Vice President of Marketing & Brand Experience, I spearhead a unified strategy that merges innovative marketing initiatives with precise operational execution to foster significant revenue growth. My responsibilities span across overseeing performance marketing techniques, such as SEM and SEO, and directing our internal content and creative agency to ensure that all communications vividly reflect our brand's values and mission.In addition, my role involves leading efforts in franchise development and engagement, aligning each initiative to strengthen our franchise network and enrich our overall brand experience. I focus on refining our marketing operations, creating robust systems that enhance efficiency and scalability while supporting our strategic goals.Collaboration is central to my approach; I actively engage with various teams and leaders across the organization to ensure our marketing strategies are integrated and cohesive. This cross-functional cooperation enables us to implement complex strategies that blend creative insights with analytical rigor, driving superior business results.My leadership ensures that our cross-functional teams are inspired and empowered to achieve excellence. By pushing forward initiatives that enhance brand engagement and customer loyalty, we set new industry standards and continually adapt to the evolving market landscape. -
Vice President Of Marketing And CommunicationsSignal Mar 2024 - Dec 2024Omaha, Ne, UsAs Vice President of Marketing, Communications, Franchise Development, and Franchise Engagement, I lead a sophisticated marketing operation that integrates proprietary and vendor-based technologies, crafting a seamless omnichannel franchise development strategy. My oversight extends to content and creative, as well as performance marketing, which serve as pivotal engines for lead generation and revenue growth. Through on-brand storytelling and meticulously crafted tactics, I ensure that our marketing efforts not only resonate with our audience but also deliver tangible results. This strategic integration enhances our communication effectiveness and strengthens our franchise network, driving consistent engagement across all platforms and fostering robust business growth.
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Co-FounderNielsen Blinds, Shutters & Shades Apr 2023 - PresentAs the co-founder of Nielsen Blinds, Shutters & Shades, I am proud to have built a family-owned business that is dedicated to providing top-quality window treatments for homes and businesses. While I don't work for the company day to day, I am passionate about our mission to offer the best products and service in the industry.Under the expert management of Troy Nielsen, our team of skilled professionals is committed to delivering exceptional customer service and innovative solutions to meet the unique needs of each client. With a focus on a variety of blinds, shutters and shades, our products offer both style and functionality, providing effortless control over natural light and privacy.As a family-owned business, we take great pride in our work and are committed to building long-lasting relationships with our clients. Whether you're looking for custom blinds, shutters, or shades, we are here to help you find the perfect solution for your home or business. Thank you for considering Nielsen Blinds, Shutters & Shades for your window treatment needs. -
Vice President Of Marketing And Sales EnablementBigiron Feb 2023 - Mar 2024St. Edward, Nebraska, UsExperienced VP of Marketing and Sales Enablement | Driving Growth and Optimization at BigIron AuctionsIn my role as Vice President of Marketing and Sales Enablement at BigIron Auctions, I am responsible for shaping and executing the company's comprehensive marketing strategy. By overseeing crucial areas such as SEM, SEO, paid advertising, and communications, I drive the company's brand visibility and customer engagement to achieve exceptional results.Collaboration is at the heart of my work, as I closely partner with the CRO, executive team, sales leadership and marketing colleagues to develop and implement innovative marketing campaigns. By aligning our efforts with the company's overall goals, we consistently drive revenue growth and market presence.Data-driven decision making is a key aspect of my role. I track and analyze marketing results to measure campaign effectiveness, identify areas of improvement, and optimize strategies for optimal performance. Through continuous monitoring and analysis, I ensure our marketing initiatives deliver tangible results and contribute to the company's success.As a strategic leader, I am entrusted with developing and managing the marketing budget. By skillfully allocating resources, I optimize our marketing efforts and ensure maximum return on investment. Through careful budget management, I drive efficiency and effectiveness in our marketing operations.Building and maintaining relationships with key stakeholders is an integral part of my role. I actively engage with field employees, partners, and media outlets to cultivate strong connections and leverage opportunities for mutual growth and success. These relationships enhance our brand reputation, foster collaboration, and enable us to reach wider audiences. -
Adjunct FacultyCreighton University Jan 2013 - May 2023Omaha, Nebraska, UsExperienced Educator | Entrepreneurial Finance Advocate | Empowering the Next Generation of LeadersAs an experienced educator and passionate advocate for entrepreneurial finance, I have had the privilege of teaching at Creighton University in Heider's renowned College of Business. With a deep understanding of finance intricacies and a focus on fostering entrepreneurial mindsets, I have guided students to develop the knowledge and skills necessary for success in the dynamic world of startups and ventures.During my tenure at Creighton University, I have designed and delivered engaging courses in entrepreneurial finance, equipping students with the tools to navigate the complexities of financial management in an environment characterized by innovation and uncertainty. Through the integration of real-world case studies, industry insights, and interactive exercises, I have created an immersive learning experience that fosters critical thinking, problem-solving, and strategic decision-making.Beyond the classroom, I actively seek opportunities to engage students in hands-on learning and professional development. By establishing partnerships with local businesses and organizations, I have facilitated internships, mentorship programs, and networking events. These initiatives empower students to apply their knowledge in practical settings and establish valuable connections within the entrepreneurial ecosystem.My commitment to inspiring and empowering the next generation of entrepreneurial leaders is unwavering. The positive feedback I have received and the accomplishments of my former students speak to my dedication. Many of them have gone on to launch successful startups, secure funding, and make a meaningful impact in their chosen industries. -
Vice President Of Marketing And Sales EnablementNmc, Inc Feb 2017 - Nov 2022Omaha, Ne, UsAs a Vice President of Marketing and Sales Enablement, I played a pivotal role in enhancing the customer experience, driving revenue generation, and optimizing business efficiency. My responsibilities included overseeing functions such as paid channels, product development, data analytics, CRM, digital solutions, and customer retention. Through strategic initiatives, I propelled the organization to new heights.I led a high-performing team in developing and executing strategic marketing initiatives across various functions, including performance marketing, events, social media marketing, product marketing, and partnerships. Our customer-centric approach focused on delivering exceptional experiences and aligning with business objectives to drive satisfaction, retention, and revenue growth.Leveraging data and analytics, we made data-driven decisions to inform marketing strategies and measure effectiveness. By fostering a culture of experimentation and iteration, we achieved continuous growth and improved ROI.Consistent brand alignment and messaging were crucial, ensuring a unified brand image and effectively communicating value propositions to target audiences.Financial management involved effectively allocating and optimizing the marketing budget while closely monitoring key performance indicators.Collaboration with the sales teams resulted in developing sales enablement tools, resources, and training programs, empowering representatives to engage prospects, nurture leads, and drive conversions.I fostered strategic partnerships and identified opportunities for business expansion, product development, and market penetration, driving revenue growth and market share.By striking a balance between strategic brand-building, mid-term lead generation, and quick-win initiatives, we achieved targets and propelled the business forward. -
Vice President Of Solution Services And Field Sales TrainingBrightstar Corp. Jan 2015 - Feb 2017Miami, Fl, UsDrove Remarkable Portfolio Growth: Stepped into a newly created role and ignited remarkable growth in the wireless accessories portfolio by introducing and promoting innovative products in wireless retail stores. Transformed market dynamics through strategic market, product, and customer experience strategies.Evolutionary Brand Development: Led the evolution of brands through superior communications, marketing initiatives, and event planning. Developed and executed compelling campaigns that resonated with target audiences, resulting in increased brand awareness, customer engagement, and market share.Effective Team Leadership: Directed a high-performing team of 20 employees responsible for optimizing inside sales efforts, marketing activities, sales effectiveness, solution services, retail training, and business intelligence. Multi-Million Dollar Budget Management: Strategically managed a multi-million dollar marketing budget, effectively allocating resources to drive maximum ROI and support business objectives. Ensured efficient utilization of funds while continuously evaluating performance and adjusting strategies for optimal outcomes.Strategic Marketing Expertise: Leveraged deep expertise in strategic marketing to conceptualize and implement innovative strategies that exceeded business goals. Utilized market research, competitive analysis, and customer insights to inform decision-making and drive effective campaigns.Customer-Centric Focus: Placed a strong emphasis on delivering exceptional customer experiences. Developed customer-centric initiatives and fostered a culture of continuous improvement to enhance customer satisfaction, loyalty, and advocacy.Data-Driven Insights: Utilized data analytics and business intelligence to gain valuable insights into market trends, consumer behavior, and campaign performance. Leveraged these insights to optimize marketing strategies, improve targeting, and drive impactful results. -
Vice President Of Marketing, Accessories ProgramBrightstar Corp. Apr 2014 - Jan 2015Miami, Fl, UsAs Vice President of Marketing for Brightstar Corp's Accessories program I manage the Strategic Development of the Marketing, Sales Promotions, PR, and Communication/Social for our wireless retail accessory distribution business that spans multiple vendors across thousands of doors in the United States.
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Director Of MarketingOffwire Oct 2013 - Apr 2014Omaha, Ne, UsPR, Marketing and Social Strategy for wireless accessories retail. -
OwnerRad Racing May 2011 - Oct 2013Rad Racing provides consulting services to traditional and non-traditional endurance athletics and events. From brand management to business to business connections we ensure that clients get high quality service to find their own niche in the racing and event world.
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Pr Manager/Brand ManagementSpartan Race (Peak Races) Jan 2011 - Oct 2013Boston, Ma, UsLed Brand Creation, Global Expansion, and Revenue Maximization: Directed brand strategy, improved the customer journey, streamlined processes, and expanded the brand across global markets. Achieved exceptional results in revenue generation, market share growth, and brand loyalty.Team and Vendor Supervision: Oversaw a team of 6 internal members and managed relationships with 24 external vendors. Effectively coordinated efforts and ensured seamless collaboration.Strategic PR Management: Successfully managed a monthly budget of $30K for public relations (PR) agency fees. Provided guidance and direction to 10 global PR firms, maximizing their impact on brand visibility and reputation.Exponential Event Growth: Drove significant expansion in events from 12 with 30K attendees in the US and Canada to 84 events with 750K+ participants worldwide within a span of less than 2 years.Social Media Engagement: Significantly increased Facebook likes from 20K to 4M+ within 3 years. Ensured the development of engaging written content and collateral while effectively leading social media and content teams.High-Value Sponsorship Deal: Successfully closed a six-figure sponsorship deal with Reebok. Developed high-impact strategies for acquiring sponsors and created compelling sponsorship packages. Strengthened sponsor relationships to drive retention and loyalty.Broadcast Media Achievement: Secured a special program on NBC Television, enhancing brand visibility and reach to a broader audience. -
Brand Engagement Consultant And Project EngineerGallup, Inc. Jun 2008 - Nov 2010Washington, D.C., UsManaged multi-million dollar portfolio of all East Coast clients while leading technology operations, development, and implementation. Optimized customer satisfaction and retention across healthcare, construction, retail, government, hospitality, and financial industries. Provided branding expertise and forged advantageous partnerships. Strategized brand communications and efficient processes. Developed content for Requests for Proposals, Quotes, and Information (RFPs, RFQs, RFIs).Consistently delighted clients – including Fortune 500 companies, global institutions, and iconic brands – such as Ritz Carlton, Wachovia Bank, Johns Hopkins, and the US Navy Seals. Won East Coast All-Star recognition 3 times and achieved Service Excellence Accreditation. -
Manager Project Management OfficeFirst National Bank Of Omaha Jun 2005 - Aug 2008Omaha, Nebraska, Us• Wrote, designed, developed, and implemented the first Project Management Office maual at First National Bank, ETS, based on best practices, Six Sigma efficiency standards, company culture and compliance expectations and ongoing marketing efforts. • Primarily responsible for the ongoing management of the PMO processes including process improvement, managing to compliance, training all incoming PMO staff, creation and maintenance of all training materials and presentations.• Managed new Project Management implementation and pilot testing project. -
National Account ManagerFirst National Merchant Solutions Nov 2004 - Jun 2005Columbus, Ga, Us
Carrie Nielsen Skills
Leadership
Team Building
Social Media
Strategic Partnerships
Public Speaking
B2b
Online Marketing
Account Management
Sales
Event Planning
Start Ups
Blogging
Business Development
Business Analysis
Market Research
Team Leadership
Process Improvement
Digital Marketing
Advertising
Strategic Planning
Fundraising
Strategy
Management Consulting
Business Planning
Online Advertising
Entrepreneurship
Program Management
Marketing
New Business Development
Social Networking
Leadership Development
Event Management
Change Management
Time Management
Training
Customer Service
Project Planning
Social Media Marketing
Email Marketing
Budgets
Business Strategy
Management
Project Management
Product Development
Marketing Communications
Public Relations
Coaching
Marketing Strategy
Brand Management
Crm
Carrie Nielsen Education Details
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University Of Nebraska At OmahaInternational Business -
University Of Nebraska At OmahaGlobal Economics
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University Of Nebraska At OmahaInternational Business
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University Of Nebraska At OmahaEconomics
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University Of Nebraska-LincolnBusiness
Frequently Asked Questions about Carrie Nielsen
What company does Carrie Nielsen work for?
Carrie Nielsen works for Conversion Lab
What is Carrie Nielsen's role at the current company?
Carrie Nielsen's current role is Owner, Fractional CMO.
What is Carrie Nielsen's email address?
Carrie Nielsen's email address is ca****@****ton.edu
What schools did Carrie Nielsen attend?
Carrie Nielsen attended University Of Nebraska At Omaha, University Of Nebraska At Omaha, University Of Nebraska At Omaha, University Of Nebraska At Omaha, University Of Nebraska-Lincoln.
What skills is Carrie Nielsen known for?
Carrie Nielsen has skills like Leadership, Team Building, Social Media, Strategic Partnerships, Public Speaking, B2b, Online Marketing, Account Management, Sales, Event Planning, Start Ups, Blogging.
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