Designed of integrated, multi-channel marketing experiences that drive awareness and Account engagment for Kyndryl.

Build retention marketing strategies to serve the "in-between" moments to maintain IBM Systems customer base and grow lifetime value.

Owned the strategic development of global, multi-touch nurture campaigns that support company goals to generate demand, nurture leads to conversion & increase customer loyalty. Skills Developed: Eloqua, Marketing Technology Tools, Demand & Inquiry Generation, Contact Nurturing, Global Campaign Management and DeploymentDesigned global nurture campaign strategies to drive conversion to: Inquiry, MQL, Purchase/Customer & Proficiency, using marketing technology tools that integrate with EloquaDefined audience segments, nurture workflows, project management & adoption of automated campaigns for 10+ global regionsWorked with analyst & production teams to ensure campaigns are built as spec'dDefined data & reporting needs, provide analysis & recommend tactics for optimization & identify new nurture opportunitiesEducated global marketing organization on marketing automation capabilities, content & email marketing best practices

Recruited to develop a lifecycle marketing program for a new EA title - Star Wars: The Old Republic.Skills Developed: Lifecycle Marketing, Content Creation, Predictive ModelingImplemented automated campaigns to support player lifecycle: Pre-Order/Buy Now, Free Trial, Welcome, Progression, Cancellation, Churn Prevention, Lapsed Player & integrated marketing promotionsDeveloped a testing roadmap to increase email engagement & conversionWorked with database analysts to identify data & reporting needsReported to leadership on program performance & provided recommendations for optimization & new opportunitiesManaged relationship with email vendor, creative agencies & Lucas Arts to develop campaign assets that met Star Wars brand requirements

Served as account manager for email marketing B2C teams, Dell Latin America and Dell Canada.Skills Developed: Database Marketing, Advanced Email Targeting, International Privacy Laws, Email Marketing PlatformsOversaw development of automated email marketing programs that met client objectives & goals within defined budgets & timelinesIdentified & implemented opportunities to expand Dell’s automated marketing programs: Welcome, New Customer, Ratings & Reviews, Browse to Buy, Saved Cart & Did You ForgetDeveloped quarterly business reviews for clients & leadership

Hired to help expand the Dell relationship and manage Dell web and social marketing projects.Skills Developed: Client Management, Cross-Functional Team Management, Social Marketing, WebServed as lead for Dell Social & Experiential Marketing teamDeveloped & executed on strategy for Dell’s first social presence on Facebook, Myspace, Twitter & Delllounge.comResponsible for execution of projects including: scoping projects, writing creative briefs, building timelines, resource planning, overseeing asset creation & delivery, budget management & presenting quarterly account reviews

Project Manager for Dell Small Business email program.Skills Developed: Project Management, Email Marketing Best Practices, Agency Management, Data Analysis, Activity Based Email Communications, CAN-SPAM lawsPlanned and implemented quarterly email roadmap: testing strategies, list growth tactics, audience segmentation, dynamic content & lifecycle marketing programsLaunched “After Point of Sale” targeted email program which resulted in a 4x increase in revenue year over yearDeveloped the Dell Welcome email program - received a Silver Marketing Sherpa Email AwardManaged creative & email vendor relationships with agency partnersAnalyzed email performance & presented to leadership

Built relationships with customers based on knowledge of Dell's technology, products and servicesIdentified appropriate products and services to meet customer needsWorked to gain referral business and identified new opportunities with original customersFollowed up with clients' to support a positive customer relationship