Carrie Boldman Email & Phone Number

Huron, Oh, Us

Direct day-to-day operations of the Merchandise & Games line of business for all Cedar Fair operated properties. Develop growth strategies to maximize revenue, profit and guest satisfaction.

Huron, Oh

Reported directly to the CEO with ownership and responsibility for driving growth strategies, marketing and sales for the family-owned sustainable farm focused on growing and shipping the most unique, best-tasting vegetables, herbs and micro greens to the most discriminating chefs in the world.Developed 2013 strategic goals, focusing on public relations efforts, improved customer management, revived creative direction, meaningful event development and organizational excellence that enhanced revenue generation, boosted brand perception and helped internal communications.Co-chaired and hosted over 1,000 guests for the 10th annual Food and Wine Celebration, the primary fundraiser for non-profit Veggie U.Created and executed vision for Chef Summit, a one-of-a-kind event bringing industry leaders and forward-thinking experts together to speak about food empowerment and community.Transformed weekly and quarterly newsletters to ensure marketing messages supported core brand strategies.

Directed product development, creative design and brand management for the $1.3B merchandise division, while heading up key expansion projects and leading a team of eight high performance managers and their staffs.Merchandise executive lead for Disney Cruise Line, overseeing expansion from two ships to four ships; set fleet's creative and product vision, resulting in $11M of growth in 2011.Created and executed merchandise strategy for Aulani, A Disney Resort & Spa, the company's first destination resort in Hawaii; built imperative relationships with local vendors and cultural representatives to guarantee an authentic guest experience, resulting in a 200% beat in sales projections.Launched Disney Theme Park Merchandiser online store experience, inclusive of initial funding, shop vision, merchandise assortment, operations strategy, marketing plan, strategic partnerships and five year growth plan; achieved $20M of growth in two years, showing nearly 100% incrementality to brick-and-mortar businesses.

Developed and executed innovative Hardlines merchandise strategies, driving $643M of annual revenue, accounting for 53% of domestic theme park merchandise business; led and mentored a team of 35 high performing cast members to consistently deliver aggressive business results.Achieved $43M sales increase year over year in 2006 through dedication to strategic and innovative product strategies, while gaining an incremental $11M in revenue by defining and implementing a global line review process to facilitate the leverage of ideas, best practices and products.

Created and executed a $400M business plan, encompassing merchandise strategy for Disneyland Resort, Hong Kong Disneyland, eight ESPN Zone locations and The World of Disney Store, NYC. Led team of product developers responsible for the opening of the first Disney theme park in China, Hong Kong Disneyland; successfully developed product and location strategies, created an organization plan, mentored HKDL staff and implemented cultural training sessions, while acting as executive mentor to HKDL cast. Improved profit performance of The World of Disney Store, NYC by 50% in year one by championing property transition to a theme park operated location, developing a sound strategic framework for the organization, creating product strategies and delivering world-class assortments on an accelerate timeline.

Developed short and long-term strategies for Walt Disney World Theme Park Merchandise, ranging from merchandise assortments to large-scale, blue-sky concepts, while leading the Global Steering Committee and acting as Diversity Committee Chair.Lead merchandise executive for the conception of Hong Kong Disneyland and World of Disney projects; developed strategies and business case for retail locations and merchandise creation, while managing cross-functional partnerships.

Strategized and executed merchandise initiatives for Tokyo Disney Resort, inclusive of 100 stores worldwide and an annual merchandise revenue in excess of $800M, resulting in recognition as the most successful theme resort in the world.Led the launch of Tokyo DisneySea, developing the strategy for and opening 30 retail locations.Created and implemented retail location and assortment strategies for all new merchandise locations in Tokyo Disneyland, achieving over $90M of annual revenue.