Carrie Bratcher Email & Phone Number

Leading the C2FO Brand team responsible for developing, implementing, and advancing the strategy, experience, and capabilities that enhance the brand's perception and brand awareness. This includes overseeing the functions of global content marketing, branding, social media, and public relations, to ensure the C2FO’s brand values come through at every customer and employee interaction.

Kansas City, Missouri Area

Reporting directly to the CMO, leading the team responsible for the global content marketing, brand identity and social media strategy of the growing fintech startup• Led the company rebrand that included a new logo, visual identity, brand guidelines, content strategy and brand positioning — leading to a 10% increase in unaided brand awareness in a national brand lift study in 2021 • Led the global overhaul of the website on a new CMS, and the creation of 3,000+ new assets in 6 months • Hired and developed the company’s first dedicated content team of six full-time direct reports• Oversaw the production of over 300 resources center articles and hundreds of other marketing and sales enablement content supporting all lines of business across five global regions • Lead the comprehensive SEO and social strategy that resulted in a 30% increase in site traffic, 757% increase in followers and a 70% increase in post engagement rate in two years • Served in multiple other communications capacities, including market research, customer research, brand surveys, internal communication, PR, reputation management and response

Kansas City, Missouri Area

The Public Relations and Social Media Strategic Leader works collaboratively with product teams and marketing partners to create and execute marketing, public relations and social media plans and strategies. In addition, manage the brand-level content, publishing, and engagement to over a million fans across multiple social media channels including Facebook, Instagram, Twitter, Pinterest and YouTube to engage communities within Hallmark's social media platforms. Also, serving as a company spokesperson to build relationships with news media, social influencers, and key consumer groups.

Kansas City, Missouri Area

Developed and lead the strategic approach to audience engagement, content development and content distribution across Hallmark’s parent brand-level social media channels and the expansion of Hallmark’s social media footprint. Aligning Hallmark’s parent brand social media activity with overall brand and business strategies, including attracting and engaging new consumers.

Kansas City, Missouri Area

Developed strategies, concept, editorial direction and copy for product, packaging and visual merchandising for ornament lines created exclusively for Hallmark Gold Crown

Provided editorial direction, editorial voice development and unique branding solutions for multiple strategic partners including Sunrise Greetings, UNICEF, Ten Bamboo, Batesville and USPS ReadyPost

Managed digital product content and editorial content for Hallmark.com specializing in external licensed music and properties including NFL, Disney, Warner Bros., Fox, Sony, and NBC UniversalKey contributor in securing and developing new business opportunities including: Amazon.com, CVS, Walmart, Shutterfly, Tiny Prints, and Treat.com

Lead editorial direction for Hallmark’s first line of user-created greeting cards and contestsProvided editorial solutions to a range of digital products including e-cards, customized greetings, mobile and social media platformsKey contributor in the launch of Hallmark’s first mobile initiative. Collaborated with creative, technical, and business partners on strategy, user experience and model line developmentPrimary team member of a 6-month consumer innovation project for digital strategy

Supported multiple planning teams to test and launch new product formats by providing fresh editorial solutions to increase incremental revenue in greeting card sales

Collaborated with editors and editorial directors on copy and concept direction on launch of new greeting card initiatives including Sound Cards

Greater Chicago Area

Researched and fact checked chapters for Mrs. Levine’s book, The Wedding Book: The Big Book for Your Big Day, co-authored with celebrity wedding planner Mindy Weiss

Greater New York City Area

Researched and fact checked stories and assisted photo department in researching and gathering images for publication

Assisted staff in writing reports and conducting research on prospective funding sources and helped coordinate events for membership development

Researched, fact checked and assigned news stories to reporting staff for Pitchfork.com