Carrie C.

Carrie C. Email and Phone Number

Vice President, Marketing @ Disney | Global Brand & Product Marketing @ The Walt Disney Company
Carrie C.'s Location
Los Angeles, California, United States, United States
About Carrie C.

Head of marketing for Walt Disney Games, overseeing brand management, product marketing, and user acquisition for the entire global games portfolio across franchises - including Disney, Pixar, Lucasfilm, and 20th Century properties.Believes what truly builds awareness, engages consumers, and drives conversions is the combination of thoughtful brand storytelling, data-driven insights, and creative innovation – all grounded in a consumer-centric integrated marketing approach. Specialties: mobile games, subscription-based apps, console games, brand management, product marketing, digital marketing, integrated marketing, product management, user acquisition, P&L management, strategic partnerships, consumer insights, data analysis, licensor relationships, agency management, creative development, and consumer promotions.

Carrie C.'s Current Company Details
The Walt Disney Company

The Walt Disney Company

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Vice President, Marketing @ Disney | Global Brand & Product Marketing
Carrie C. Work Experience Details
  • The Walt Disney Company
    Vice President, Head Of Strategy & Business Operations - Disney Games Group
    The Walt Disney Company 2024 - Present
    Burbank, Ca, Us
  • The Walt Disney Company
    Vice President, Marketing - Walt Disney Games
    The Walt Disney Company 2021 - 2024
    Burbank, Ca, Us
    Head of global marketing for Walt Disney Games, overseeing brand management, product marketing, and user acquisition for the entire licensed and published global games portfolio across franchises - including Disney, Pixar, Lucasfilm, and 20th Century properties- Products include Star Wars: Outlaws, Indiana Jones and the Great Circle, Epic Mickey: Rebrushed, Disney Dreamlight Valley, Avatar: Frontiers of Pandora, Star Wars Jedi: Survivor, Disney Illusion Island, Star Wars: Hunters, LEGO Star Wars: The Skywalker Saga, Aliens: Dark Descent, Disney Speedstorm, and more
  • The Walt Disney Company
    Director, Marketing - Games & Interactive Experiences
    The Walt Disney Company 2019 - 2021
    Burbank, Ca, Us
    Led marketing for Disney Games & Interactive Experiences licensed business (includes Disney/Pixar mobile/console/PC games, subscription-based apps, voice technology, smartwatches, and AR/VR experiences)- Products included Disney Mirrorverse, Disney Sorcerer's Arena, Disney Magic Kingdoms, Disney Emoji Blitz, Disney Heroes: Battle Mode, Verizon GizmoWatch - Disney Edition, Disney - Alexa Skills, Star Wars: Jedi Challenges, Marvel: Dimension of Heroes, and more
  • The Walt Disney Company
    Sr. Manager, Performance Marketing - Games & Interactive Experiences
    The Walt Disney Company 2017 - 2019
    Burbank, Ca, Us
    Selected to lead a new performance marketing team responsible for branding, product marketing, user acquisition, and social/community across Disney/Pixar published and licensed products within the Games & Interactive Experiences portfolio- Products included Disney Emoji Blitz, Disney Heroes: Battle Mode, Disney Magic Kingdoms, Kingdom Hearts 3, Star Wars: Jedi Challenges, Disney Stickers, Disney Appisodes, Disney Tsum Tsum, Star Wars: Force Arena, Marvel: Future Fight, and more- Led a cross-segment team in the development of a strategic marketing plan for the Boys and Girls Club through a Disney VoluntEARS skills-based program
  • The Walt Disney Company
    Sr. Manager, Mobile Product Marketing - Co-Developed Games
    The Walt Disney Company 2015 - 2017
    Burbank, Ca, Us
    Led a product marketing team responsible for the co-developed mobile games business, including Disney Crossy Road, Frozen Free Fall, and more. Established first of its kind content partnerships campaigns with both the Walt Disney Animation Studios and Disney Digital Network. Drove Disney Crossy Road to #1 in Free Downloads in the App Store in its first hours live in the market
  • Warner Bros. Entertainment Group Of Companies
    Product Manager, Mobile Publishing
    Warner Bros. Entertainment Group Of Companies 2013 - 2015
    Burbank, Ca, Us
    Oversaw the LEGO mobile games portfolio to meet and exceed business objectives by driving all aspects of product management, resulting in a substantial increase in annual revenue- Launched 11 titles in 1 year and managed a LEGO portfolio that generated a meaningful contribution in net revenue for the larger WB portfolio- Titles launched on iOS include LEGO Movie The Videogame (#2 Top Paid), LEGO Marvel Super Heroes: Universe in Peril (#2 Top Paid), LEGO Star Wars: The Complete Saga (#2 Top Free), LEGO The Lord of the Rings (Editors' Choice), LEGO Friends (#2 Top Paid - Kids), LEGO Star Wars: Microfighters, and LEGO Legends of Chima: Tribe Fighters- Titles launched on Android (Amazon) include LEGO Harry Potter: Years 1-4, LEGO Harry Potter: Years 5-7, LEGO Batman: DC Super Heroes, and LEGO The Lord of the Rings
  • Zynga
    Senior Product Marketing Manager
    Zynga 2012 - 2012
    San Francisco, California, Us
    Created marketing plans with cross-functional teams (advertising, cross-promotions, e-mail, etc.) to support both game studio user number and revenue goals for one of Zynga's top franchises, CityVille
  • Ubisoft
    Brand Manager
    Ubisoft 2011 - 2012
    Saint-Mandé, Île-De-France, Fr
    Led marketing strategy and acquisition efforts for the portfolio of digital games (this included 14 Facebook games, virtual worlds, and MMOs)- Titles worked on include: House, M.D.: Critical Cases, CSI: Crime City, CSI: Miami Heat Wave, Imagine Town, The Settlers Online, and others
  • The Walt Disney Company
    Marketing Manager
    The Walt Disney Company 2008 - 2011
    Burbank, Ca, Us
    Marketing Manager (promoted from Associate Marketing Manager)- Led marketing efforts (brand strategy, acquisition/retention efforts, and P&L) for The World of Cars Online, a virtual world based upon the popular Disney/Pixar franchise, CarsAssociate Marketing Manager- Assisted in marketing efforts for online subscription products (virtual worlds and premium products) and casual games in the Disney Online Studios portfolio (including The World of Cars Online, Pixie Hollow, Preschool Time Online, and Game Kingdom, as well as games on Disney.com and DisneyXD.com)
  • Ignited
    Senior Interactive Media Planner
    Ignited 2007 - 2008
    Manhattan Beach, Ca, Us
    Led the development of online branding campaigns for assigned accounts (Sega of America - 11 titles and Agility - Corporate and Defense & Government Services)- Promoted from Interactive Media Planner to Senior Interactive Media Planner

Carrie C. Skills

Creative Development Facebook Casual Games Digital Media Creative Direction Online Advertising Marketing Strategy Marketing Video Games Digital Marketing Digital Strategy Strategic Partnerships Online Marketing Advertising Product Marketing Integrated Marketing Strategy

Carrie C. Education Details

  • Ucla
    Ucla
    Political Science - International Relations

Frequently Asked Questions about Carrie C.

What company does Carrie C. work for?

Carrie C. works for The Walt Disney Company

What is Carrie C.'s role at the current company?

Carrie C.'s current role is Vice President, Marketing @ Disney | Global Brand & Product Marketing.

What is Carrie C.'s email address?

Carrie C.'s email address is ca****@****ail.com

What is Carrie C.'s direct phone number?

Carrie C.'s direct phone number is +131070*****

What schools did Carrie C. attend?

Carrie C. attended Ucla.

What are some of Carrie C.'s interests?

Carrie C. has interest in Virgin America, Playfish, Kickboxing, College And Ncaa Football, Harry Potter, Beyoncé, Children, Environment, The Walt Disney Company (Company), Education.

What skills is Carrie C. known for?

Carrie C. has skills like Creative Development, Facebook, Casual Games, Digital Media, Creative Direction, Online Advertising, Marketing Strategy, Marketing, Video Games, Digital Marketing, Digital Strategy, Strategic Partnerships.

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