As a Consultant in Marketing Services, I empower clients to unlock the full potential of their marketing investments by leveraging consumer insights, executing impactful campaigns, and continuously optimizing performance.

As Head of Digital Marketing Operations at Telenor, I built and managed an in-house performance marketing team of 7 specialists in Paid Social, Search, Programmatic Display and Visual Design to run campaigns for Telenor's mobile operators across Asia and Europe. My team's scope of work includes digital media planning and strategy, media buying, campaign analytics and insights, training, and global media partnership services. • Won stakeholder support for internal digital marketing… Show more As Head of Digital Marketing Operations at Telenor, I built and managed an in-house performance marketing team of 7 specialists in Paid Social, Search, Programmatic Display and Visual Design to run campaigns for Telenor's mobile operators across Asia and Europe. My team's scope of work includes digital media planning and strategy, media buying, campaign analytics and insights, training, and global media partnership services. • Won stakeholder support for internal digital marketing execution services (media planning and buying, analysis and insights, creative production) from business unit CMOs and marketing budget owners on USD multi-million media spend. • Secured funding for Digital Marketing Center of Excellence setup, generating overall 16% higher brand reach and 13% lower cost per acquisition on average. Worked through HQ digital transformation committee to communicate business case and agreed performance metrics.• Built high performing team of 7 marketing specialists to run media campaigns for digital branding and sales in Asia and Scandinavia. Managed execution of: senior + X-functional stakeholder communications, KPI target tracking, campaign strategy. • Ran 15 workshops in local markets and trained ~200 marketing colleagues globally on Facebook Advertising, Programmatic Buying, Attribution Analytics, and Creative Best Practices, with the overall goal of uplifting organization’s digital capabilities and driving transformation.• Developed digital marketing framework (targeting, channels, metrics, processes, tools) adopted by 8 markets, and established digital performance measurement methodologies for global media agency evaluation. Show less

As Mobile Marketing Manager, I was the global go-to expert on mobile app marketing and one of the few experts on digital marketing within Telenor HQ. I consulted all Telenor business units across Europe and Asia on subjects such as: App Marketing, Growth Marketing, GTM strategies, Programmatic Marketing, Marketing Technology, Digital Journeys, Mobile UI/UX. • Created marketing strategy and success metrics for customer adoption of Telenor self-service app with addressable smartphone… Show more As Mobile Marketing Manager, I was the global go-to expert on mobile app marketing and one of the few experts on digital marketing within Telenor HQ. I consulted all Telenor business units across Europe and Asia on subjects such as: App Marketing, Growth Marketing, GTM strategies, Programmatic Marketing, Marketing Technology, Digital Journeys, Mobile UI/UX. • Created marketing strategy and success metrics for customer adoption of Telenor self-service app with addressable smartphone customer base of 70 million across 13 markets.• Negotiated contracts with major digital media platforms, Google and Facebook, which included significant internal coordination: 1) analysis of global corporate marketing spend ownership and prioritization, 2) cross-subsidiary input and buy-in to global spend initiatives, 3) final negotiation and closing of deal terms with platforms.• Developed and delivered training program in mobile app growth marketing for Telenor involving 80 digital department leads, marketing and product managers in 13 markets. Topics, include but are not limited to, full funnel marketing, audience targeting strategies, contextual messaging, app store optimization, and A/B testing. • Delivered keynote speech about mobile app landscape and go-to-market strategy to approximately 200 industry audience at Digital Marketing Summit 2015 by Bangladesh Brand Forum. Show less

701Search was a joint venture between Schibsted Media Group (SCM), Telenor, and Singapore Press Holdings, operating online classifieds in Southeast Asia. It has currently merged with Singapore's Carousell Group at a combined valuation of US$850 million. As Head of Digital Marketing for 701Search's digital properties in Indonesia, I grew Berniaga.com to become Indonesia's #1 online classifieds as of July 2014 in terms of Unique Visitors. • Developed berniaga.com’s marketing… Show more 701Search was a joint venture between Schibsted Media Group (SCM), Telenor, and Singapore Press Holdings, operating online classifieds in Southeast Asia. It has currently merged with Singapore's Carousell Group at a combined valuation of US$850 million. As Head of Digital Marketing for 701Search's digital properties in Indonesia, I grew Berniaga.com to become Indonesia's #1 online classifieds as of July 2014 in terms of Unique Visitors. • Developed berniaga.com’s marketing strategies to become Indonesia’s #1 online classifieds as of July 2014 in terms of Unique Visitors (source: ComScore) with monthly budget of SGD 7-10 million, before merger with OLX. • Led 8 team members in ID and SG to achieve aggressive traffic acquisition targets on all platforms (Web, Mobile Web, App). Managed talent development and laid out new coaching framework for team. • Evolved the berniaga.com brand identity by running consumer research, refreshing logo, and creating omnichannel campaigns (TV, digital, OOH) to achieve Top of Mind awareness in key Indonesian cities. • Created the first viral YouTube campaign in Vietnam for Chotot.vn with 12 million views, from conceptualizing storylines to executing promotional campaigns, cementing Chotot.vn’s #1 position in classifieds since 2013. • Formed strategic partnerships with Opera Software and Telkomsel to expand berniaga’s user reach.• Led regional negotiations and manage vendor relationships for advertising and marketing technology contracts, evaluate impact of emerging digital technologies on business, influence stakeholders across markets in adoption of technology solutions. Show less

• Generated P&L of >$100mm EUR / year as part of 5-person team, surpassing most other businesses within Equity Derivatives (2006 - 2008)