Carrie Clevenger Email & Phone Number

Greater San Diego Area

- Oversee Inline Apparel and all multi-category Seasonal Programs (Holidays, Trend), focusing on Owned Brand merchandise and development.- Develop seasonal vision and assortments to drive total enterprise campaigns based off business analysis, competitive research, and trend.- Continuously collaborate with cross functional teams and assistant merchant, working quickly and closely with product development and design, sourcing, packaging, marketing, visual, planning/inventory and store communications teams.

Greater San Diego Area

- Manage all owned brand and national branded products across dog and cat categories. - Launched Reddy core assortment inline to drive owned brand strategy, contributing to incremental sales growth. Curated assortment, identified hero items, and influenced marketing plans for brand launch with a focus on innovation and new technology for the urban millennial customer. - Executed reflow of entire Collars/Leads/Harness space to focus on customer decision tree and basket building by utilizing consumer insights and engaging in shop-a-longs with guest to understand needs and opportunities.

Greater New York City Area

- Manage all digital tactics and marketing through SEM, Affiliate, and Email campaigns for fragrances online to drive $138M annual business. - Develop strategic vision for online environment to support total company, collaborating with marketing teams, buying teams, and vendor partners.- Run monthly marketing overview meetings with senior management to present new ideas and influence shift in strategy based on business analysis and ROI for current digital tactics.

Greater New York City Area

- Managed a $68 million annual business across multiple vendor and private label departments, driving in-season and pre-season assortment curation, sales, and markdown strategies both in stores and online.- Launched new areas within Contemporary Ready to Wear including- Armani Exchange, Max Studio London, and Trend Zone. Created business framework, profitability models, and collaborated with brands for product development to optimize assortments. - Collaborated with cross functional teams to help execute new multi-vendor “Trend Zone” concept, focused on acquiring new brands and merchandising assortments together to capture age 18-35 consumer.

Greater New York City Area

- Operated $80 million annual business across 3 lifestyles: LRL Collections, Lauren Jeans Co. and LRL Active with focus on driving Lauren Jeans Co. independently of buyer.- Owned assortment strategy and plan management in collaboration with planning, digital, and vendor teams. Built all pre-season financial and class plans by providing detailed business and trend analysis for development of future assortments.- Executed in-season forecasts for sales, markdown strategies and promotional cadences, and management of on order by month for all lifestyles.

Greater New York City Area

- Analyzed weekly performance in order to identify opportunities and drive department sales- Managed entire advertising process and planned promotional cadences based on current trends and last year results.- Assisted in market process by compiling last year results, making assortment recommendations, and keying orders.

Greater New York City Area

- Helped manage multi vendor departments in Better Career Collections by reviewing daily selling reports, advertisement recaps, and managing on order to determine business trends.

Greater New York City Area

- Completed 8-week Executive Development Program in Boys Private Label brand Epic Threads.- Learned basic Macy's Federated Systems and completed final project presentation on opportunities within the Epic Threads assortment.