Squadron Public Affairs Officer | Brand And Engagement Consultant
Arlington, Virginia, Us
Established the 1-32 CAV brand by conducting effective relationship management, managing social media platforms, traditional media, publications and advising the executive commander on communication crisis management. My work directly influecened higher level organizations in regards to social media platforms and public relations with the local population in Nashville,TN, Clarksville, TN, and other surrounding cities near Fort Campbell, KY.• Wrote 15 articles resulting in publications in The Courier, Fort Campbell, KY.• Wrote two articles resulting in publications by Clarksville Now in Clarksville TN, and The Gold Standard in Fort Knox, KY.• Assisted the senior public affairs officer in developing standard operating procedures for capturing photos, social media campaigns, and publishing articles.• Supervised and managed five company level public affairs representatives.• Advised the executive commander, responsible for 450 employees on how to build relationships with the local populace and develop “The Bandit Family” concept.• Recommended and designed 1-32 CAV apparel, fliers, signs, and displays for 18 months.• Managed 1-32 CAV Facebook and Instagram account for 18 months resulting three times more followers and likes.• Social media platforms recognized by Army Training Network and US Army.• Praised by senior military leaders for highlighting 450-25,000 soldiers on social media platforms and traditional media, becoming one of the top five most followed military FB pages.