Honeywell Smart Energy partners with utility companies across the country to drive customer engagement through programs and initiatives that increase customer satisfaction, aid brand awareness and reduce energy demand. Led a team of 6 direct reports in developing successful acquisition and retention campaigns leveraging data analytics, consumer insights and trends. Partnered with cross functional teams to manage and execute marketing plans, including external creative and media agencies.Strong focus in digital marketing, both demand generation tactics, along with website optimization and conversion testing.Received several national awards for campaign and program excellence on behalf of client work.

Target Marketing SWAT (Special Work Assignment Team) works on short-term assignments due to leaves of absence, open headcount, or as new business needs are identified (typically 3-6 month assignments). Requires the ability to be nimble, build relationships quickly and establish trust with partners across all levels and functions.Assignments included: Beauty, Target Financial Services (REDcard), and Healthcare (BtoB, BtoC and influencer) Responsibilities:-Prioritized and developed marketing strategies rooted in the guests’ needs, worked with internal and agency partners to bring the strategies to life, and maximized the ROI -Managed workflow, multi-million dollar budgets, and led meetings with key stakeholdersKey Projects:-Initiated and oversaw a comprehensive competitive analysis to identify enhancement opportunities for Target Pharmacy's online and mobile platforms. -Collaborated closely with Merchant teams to solidify synergistic partnerships with key upstream partners for Target Pharmacy (BtoB, influencer).-Led a major in-store-marketing reinvention for Beauty. Collaborated with 50+ partners to understand the guest and business opportunity, and agency partners to bring it to life-Headed an analytics project to understand marketing's effectiveness at driving new REDcard applications to help optimize marketing spend and channel selection.

Developed marketing and media strategies for clients including Subaru of America, Newell-Rubbermaid Home and Baby divisions and Ingersoll-RandServed as liaison between Carmichael Lynch and external partners to ensure deliverables and deadlines were consistently met, and on-budgetCollaborated across disciplines, including Creative, Brand Planning and Analytics team to develop 360 plans and to optimize on an ongoing basisManaged team of 5 across disciplines, including digital and broadcast media

Created and executed all print channel plans for Kraft Foods. Led annual print contract negotiations exceeding $150 million in ad spending Transfered from Chicago to New York to launch the Kraft Foods account. Trained new employees and developed new procedures and protocols