Carrie Crawley
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Carrie Crawley Email & Phone Number

Advertising Manager at Cadillac
Location: Detroit Metropolitan Area, United States 10 work roles 2 schools
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
Role
Advertising Manager
Location
Detroit Metropolitan Area, United States
Company size

Who is Carrie Crawley? Overview

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Carrie Crawley is listed as Advertising Manager at Cadillac, a with 544 employees, based in Detroit Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Carrie Crawley.

Carrie Crawley previously worked as Brand Development Manager at Cadillac and Product Marketing Manager at Cadillac. Carrie Crawley holds Bachelor'S Degree, Psychology from Oakland University.

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Cadillac

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Profile bio

About Carrie Crawley

I led the development of the Cadillac visual identity refresh – strategically modernizing an iconic brand. I brought design vision and collabs to Cadillac licensed products – doubling revenue and reinventing GM's definition of merch. I developed the experience proposal behind the Cadillac House, NY – disrupting the way GM defines a vehicle showroom. I led Chevrolet design strategy during the evolution of the Blazer, Silverado, and Corvette – proving a woman with a graphic design/psych background can think cars and understand customers.I love untangling the hairball – Connecting the dots – Challenging status quo – Blending emotion and logic – Muddling business goals, brand objectives, and customer research into meaningful brand narratives, creative strategy, and customer experiences. Core competencies include:o Brand Strategy o Design Strategyo Creative Strategyo Interdepartmental Bridge Buildero Oral + Written Communicatoro Customer Research + Understanding o Abstract Problem Solver o Dynamic Self-startero People + Project Leadero Innovation Facilitatoro Graphic Designero Trend + Competitive AnalysisPlatforms: Adobe Cloud Software | Microsoft Powerpoint, Word, and Excel

Current workplace

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Cadillac
Cadillac
Advertising Manager
warren, michigan, united states
Website
Employees
544
AeroLeads page
10 roles · 30 years

Carrie Crawley work experience

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Advertising Manager

Current

Detroit, Michigan, United States

Nov 2024 - Present

Brand Development Manager

Detroit Metropolitan Area

Responsible for growing Cadillac awareness and brand love through governance of our brand visual identity and creative integration across marketing communications, brand experiences, licensed products and partnerships.

Product Marketing Manager

Led marketing development, planning and reveal strategy for Cadillac CELESTIQ EV. General Motors first ultra luxury vehicle.

Apr 2021 - Dec 2021

Assistant Manager, Cadillac Brand Strategy & Planning

Warren, Michigan

2019 - Apr 2021

Senior Design Manager, Global Design Operations

General Motors

Warren, Michigan

Managed GM Design Operations, Project and Design Teams. Leadership oversight included Saarinen historical building renovation projects and the design development of a second 369K SqFt design studio – part of the Warren Tech Center Campus, GM Transformation initiative.

2018 - 2019 ~1 yr

Creative Design Manager, Global Industrial Design

Warren, Michigan

Led fast paced, 2D/3D cross-discipline, Brand Environments and Experiences Design Team. Developed creative strategy and led design direction for world-class GM Brand, Consumer Brands (Chevrolet, Buick, GMC, Cadillac), and Design Brand engagements of multiple size and scale.

2016 - 2018 ~2 yrs

Cadillac Design Strategy Manager, Chevrolet And Cadillac

Warren, Michigan

Direct report to Design executive. Partnered with strategic equivalents from Global Product Development cross-functions. Evolved brand identity and product vision to drive global alignment on portfolio entries and execution strategies that grew brand awareness and profit margins.

2013 - 2016 ~3 yrs

Lead Creative Designer, Global Industrial Design

Warren, Michigan

Graphic design lead within Industrial Design disciplines: Corporate Identity, Brand Identity, Graphic Design, Licensed Product Design, and Experience/Environment Strategy.

2005 - 2013 ~8 yrs

Graphic Designer, Creative Services

Wixom, Michigan

Graphic designer at GM's internal marketing experiences agency. Designed differentiated brand expressions for all of GM brands: Chevrolet, Saturn, Pontiac, Oldsmobile, Buick, Saab, GMC, HUMMER, Cadillac and GM corp brand. Project breadth included defining brand strategy, developing customer experiences, internal marketing events, and wearing many hats in a fast paced studio.

2000 - 2005 ~5 yrs

Junior Art Director

Southfield, Michigan

Began in Traffic Coordination overseeing the Iams/Eukanuba brands. Performed customer research and competitive analysis. Transitioned to the creative side of the agency and Art directed print campaigns for US Cellular and Mercer. Supported new business pitches for Lowes, Blockbuster, and Mazda.

1997 - 1999 ~2 yrs
Team & coworkers

Colleagues at Cadillac

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2 education records

Carrie Crawley education

FAQ

Frequently asked questions about Carrie Crawley

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What company does Carrie Crawley work for?

Carrie Crawley works for Cadillac.

What is Carrie Crawley's role at Cadillac?

Carrie Crawley is listed as Advertising Manager at Cadillac.

Where is Carrie Crawley based?

Carrie Crawley is based in Detroit Metropolitan Area, United States while working with Cadillac.

What companies has Carrie Crawley worked for?

Carrie Crawley has worked for Cadillac, General Motors, and Doner.

Who are Carrie Crawley's colleagues at Cadillac?

Carrie Crawley's colleagues at Cadillac include Destiny Flores, Jongho Kim, Gustavo Vidales, Katie Minter, and Katiuska Minaya.

How can I contact Carrie Crawley?

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What schools did Carrie Crawley attend?

Carrie Crawley holds Bachelor'S Degree, Psychology from Oakland University.

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