Carrie Crigler Email & Phone Number

COO | Co-Founder

Optikka is a dynamic "bot.able" design system that leverages advanced generative AI technology to facilitate near-zero production times for commercial businesses. Optikka's innovative design-as-code model enables control at the pixel level, which empowers creators to produce fully branded content, in real time, at scale, while also ensuring enterprise.

New York, NY, US

• Responsible for the execution of creative plans and brand strategy from concept development to activation through strong relationship management, trend foresight, and marketing research and data analysis.
• Initiated a collaboration to implement a modern manufacturing and supply chain ERP system, which resulted in improving data integrity, transactional transparency, and financial reporting.
• Spearheaded licensing with a major fine jewelry label, with initial sales exceeding goals by 200%.
• Created and implemented strategies, procedures, and systems to improve and streamline organizational processes and use of resources throughout all departments, including operations, logistics, accounting, production.
• Over 10 years experience in social media management for established brands with a collective following of 2 million on Instagram, Facebook, etc.

New York, NY, US

• Daily involvement in all cross-functional business, product development, sales, marketing, public relations, and decision-making for multiple brandsand labels. Provided creative direction and support in the production.
• Partnered with brands such as Allison, Webb, Lazaro, Hayley Paige, Jim Hjelm, Alvina Valenta, Ti Adora, Tara Keely, Hearts on Fire, and Sabriye Jewelry, with published work in both print and digital mediums including.
• Ten years worth of experience managing sales, marketing, and PR teams with a successful history of revenue growth, product placement, and editorial mentions.

Asheville, US

• Responsible for a team throughout various sales channels such as D2C and D2B international, national accounts, grocery, specialty, online, and natural products with an annual revenue of approximately $17M. Created and.
• Optimized distribution of existing products for customers such as Target, BuyBuyBaby, and Babies R Us by creating unique product assortments through various sales channels.
• Encouraged and fostered excellent intra and interdepartmental relations through team building, mentorship, conflict resolution, and coaching.

Asheville, US

Managed a team of three with the sales and marketing of 3 growing brands. Thought leader in fostering and launching brands such as Tara Keely, Occasions, Hayley Paige and Blush by Hayley Paige. Expertise in growing network of retailers and sales on an average of 25% annually.

Jd, Intellectual Property Law, Business Law

Bs In Clothing And Textiles, Minor In Marketing, Clothing And Textiles

Education record