COO | Co-Founder

Optikka is a dynamic "bot.able" design system that leverages advanced generative AI technology to facilitate near-zero production times for commercial businesses. Optikka's innovative design-as-code model enables control at the pixel level, which empowers creators to produce fully branded content, in real time, at scale, while also ensuring enterprise level brand and IP protection.

Responsible for the execution of creative plans and brand strategy from concept development to activation through strong relationship management, trend foresight, and marketing research and data analysis, optimizingorganizational alignment and revenue growth for a well-established luxury fashion design house. Multi-dimensional leader with a proven track record of aligning with evolving trends and consumer needs, leading to marked revenue growth and successful product placement. Oversee product milestones and growth trends through bi-annual omnichannel GTM introductions, seeing annual revenue averaging approximately $20M with a 20% average annual growth.Generate effective legal strategies focusing on liability assessment,contract negotiations, disputes, talent acquisition, intellectual property, employment issues, and litigation. Exceptional business acquisition skills with a demonstrated history of scoping and acquiring new leads, business partners, clients, vendors, and talent.● Initiated a collaboration to implement a modern manufacturing and supply chain ERP system, which resulted in improving data integrity, transactional transparency, and financial reporting.● Spearheaded licensing with a major fine jewelry label, with initial sales exceeding goals by 200%.● Created and implemented strategies, procedures, and systems to improve and streamline organizational processes and use of resources throughout all departments, including operations, logistics, accounting, production, sales, marketing, customer service, product development, and design.● Over 10 years experience in social media management for established brands with a collective following of 2 million on Instagram, Facebook, etc.

Daily involvement in all cross-functional business, product development, sales, marketing, public relations, and decision-making for multiple brandsand labels. Provided creative direction and support in the production of advertising campaigns, runway shows, and press events in multiple eventlocations and markets. Utilized legal background and expertise to guide in negotiating agreements for celebrity designer appearances, collaborations, and endorsements. Established and maintained successful working relationships.● Partnered with brands such as Allison, Webb, Lazaro, Hayley Paige, Jim Hjelm, Alvina Valenta, Ti Adora, Tara Keely, Hearts on Fire, and Sabriye Jewelry, with published work in both print and digital mediums including WWD, Vogue.com, The Knot, Cosmopolitan, Brides, Modern Bride, and more.● Ten years worth of experience managing sales, marketing, and PR teams with a successful history of revenue growth, product placement, and editorial mentions.

Responsible for a team throughout various sales channels such as D2C and D2B international, national accounts, grocery, specialty, online, and natural products with an annual revenue of approximately $17M. Created and met monthly, quarterly, and annual sales KPI forecasts and goals. Daily collaboration with marketing and graphic design teams on branding, prints, style guides, and promotional materials.● Optimized distribution of existing products for customers such as Target, BuyBuyBaby, and Babies R Us by creating unique product assortments through various sales channels.● Encouraged and fostered excellent intra and interdepartmental relations through team building, mentorship, conflict resolution, and coaching.

Managed a team of three with the sales and marketing of 3 growing brands. Thought leader in fostering and launching brands such as Tara Keely, Occasions, Hayley Paige and Blush by Hayley Paige. Expertise in growing network of retailers and sales on an average of 25% annually.