Carrie Deshaw, Mba Email & Phone Number

Greater Nashville Area, Tn

Delivering innovative, agile sales leadership for PE-backed Nonni's Foods, with a focus on driving growth in new and existing channels. Own relationships and work directly with all customers, except for US Grocery and Airlines. • Revamped unprofitable airline businesses into a profitable offering, obtaining contract from large commercial carrier that increased sales from $25K to $955K in 2022.• Implemented effective procedures and training, resulting in upgrading Starbucks’ Ethical Audit score from a B to an A rating and extends Nonni’s certification for 3 years. • Increased Food Service bulk item sales by 178% and generated 14MM impressions by partnering with Staples.com using Nonni’s Biscotti as the exclusive National Coffee Month Official Snack.• Increased company's Amazon share by 1.5 pts in Q4, and grew sales by 263% in 2023 by gaining control and access of trademarks in Amazon Brand Registry, and earning Project Zero enrollment from 90% success rate on counterfeit removals. • Assumed additional responsibility after two Sales re-organizations in 2022, including Mid-West Grocery and Kroger, drove 22% sales growth, highest for the sales organization, which helped make up for gaps in other areas.• Pioneered use of the “Go to Model” (GTM) for customer acquisition, diagramming target prospects, resulting in a tiered, opportunity-based customer strategy. Built policies and procedures for distributor and national broker.

Led growth plan achievement and business delivery for $104M Mars Petcare business, including 4 direct reports and 6 indirect reports.• Delivered over $22.3M in absolute growth, and earned 2 vendor awards, by establishing and elevating strategic business partnerships in which Mars Petcare had traditionally struggled. • Grew share 550+ BPS for Mars Petcare at Family Dollar by implementing joint business plan. • Created best-in-class market launch of Cesar dog food by leading tighter alignment on priorities, including executive focus on longer term plans, resources, and space. • Increased collaboration with key customers by leading bi-annual Joint Business Plan for Family Dollar, and first ever Walgreen’s and CVS Innovation / Strategic Summit.

Greater Minneapolis-St. Paul Area

Directed annual and long-range strategy and planning by category, logistics, inventory, supply costs, finance, sales and shared services, for 7th largest customer, including team strategy for 10 – 15 cross-functional sales team members. • Drove more than 37.2% CAGR growth over 10-year period for Target ($5.6M – $137M) by initiating and leading business relationship and developing foundation for long-term growth. • Gained more than 14% variable contribution improvement over 5-year period, minimum 50 BPS improvement for customer and Heinz, by creating category strategy with Customer Level Business Plan.• Awarded Target “Vendor-of-the-Year” 3 times in recognition of outstanding sales performance, reliability, and financial metrics through recruitment, development, and retention of a high-performing delivery team.

Mba, Business Administration

Activities and Societies: Executive MBA Saturday program

Bachelor, Business Administration

Activities and Societies: KSU Ambassador, Delta Sigma Pi, KSU Orientation Instructor