Carrie Griffith Email and Phone Number

📱 Little Nugget App: The Little Nugget app helps parents personalize, organize and treasure their favorite family moments by turning their photo-messes into photo-memories. I am the proud founder of Little Nugget, a revolutionary app that has transformed the realm of documenting family moments. My expertise lies in founding a lean startups, concept development, strategic branding, seamless app development, successful launches, and impeccable execution.💡 Conceptualization & Branding:Pioneered the conceptualization and branding of the Little Nugget app.Established a unique identity and positioned the app as a game-changer in [your app's niche].🚀 Development & Launch:Led the development team from ideation to execution, ensuring a user-friendly and innovative app.Successfully launched the app, resulting in significant market impact and positive user feedback.🏆 Recognition & Achievements:Featured as the App Store App of the Day in 2019.Achieved Top 10 rankings in both revenue and downloads among photo apps.📣 Apple App Store Spotlight:Personally featured on the Apple App Store as a Meet the Developer, highlighting the journey and vision behind Little Nugget.🧡 Tory Burch Foundation Fellow (2019):Selected as a Tory Burch Foundation Fellow in 2019, recognizing entrepreneurial excellence and commitment to innovation.

Responsible for negotiating and selling digital advertising solutions across MSN, Windows 8, Windows Phone, Skype and Xbox Live to executive-level marketing professionals at Fortune 100 businesses and their respective agencies. Verticals: Retail, CPG, FinServ - Insurance, Telco

Partner with Account Executive to drive revenue and advertiser satisfaction through the profitable delivery of service across all online products— premium display, ad network, video, mobile, social, search, and Xbox. Develop account plans, proposals, campaign strategies that tie tightly with each client’s media objectives/goals.Upsell/drive against aggressive ‘all-up’ revenue goals by using internal tools to highlight industry/competitive insights.Inform digital campaign strategy, drive engagement and results against client goals-- optimize for eCPM, ROI, click through, conversion rates and other KPIs through keyword & display performance optimization, bid & budget management, and creative development & optimization.Awards: 2013 National Account Manager of the Year

Overview:The Medill Integrated Marketing Communications (IMC) graduate program takes a consumer-centric, data-driven integrated approach to marketing communications. Students learn to apply the timeless fundamentals of the marketing and communications disciplines through client-sponsored electives and collaborative team projects.Leadership Positions: > Social Media Director | Vitamin IMC Blog> Representative | Graduate Student Advisory CouncilAwards:> Recipient of the Robert E. "Buck" Buchanan Award

Analyzed non-food licensing portfolio to identify new opportunities for strategic brand and category expansion.Used quantitative and qualitative research methods to create a Hispanic and Millennial consumer targeting strategy for a future marketing partnership.Completed a valuation of 25 internal assets using industry benchmarking and cost/value analysis-- methodologies translated into valuation guide for future reference.Department: Licensing, Strategic Partnerships and Marketing Alliances.

Account lead for agency's largest pay-per-click campaigns with budgets totaling over $150,000 per month. Managed a cross-functional team of five consultants to implement search marketing strategies.Weekly contributor to the company-owned, industry leading blogs: www.PPCHero.com and www.SEOBoy.comClients: DIRECTV, AuthorHouse Solutions, Formspring/Formstack

Drove strategy and day-to-day client communications to find unique solutions for search engine optimization, pay-per-click and website development initiatives.Weekly contributor to the company-owned, industry leading blogs: www.PPCHero.com and www.SEOBoy.comClients: DIRECTV, Formspring/Formstack, Sweet Peaches Bedding

Managed $2 million consumer and trade integrated advertising programs, including: research, planning, budgeting, media, scheduling, execution, tracking and analysis.Clients: Almond Board of California, United States Potato Board

Acted as liaison between client and internal agency teams to ensure projects were executed correctly and on strategy. Led internal teams and assisted in strategy for new product introductions, branded design and ongoing packaging implementation projects.Clients: Almond Board of California, Waterpik Technologies

Managed content development, project timelines, and production for multiple annual marketing materials and collateral.Clients: Almond Board of California, Waterpik Technologies