Carrie Haggerty

Carrie Haggerty Email and Phone Number

Global Director, Global SEO at Manulife @ Manulife
toronto, ontario, canada
Carrie Haggerty's Location
Toronto, Ontario, Canada, Canada
Carrie Haggerty's Contact Details
About Carrie Haggerty

Currently I lead the charge for Global SEO at Manulife. I am ambitious, entrepreneurial, and I am also a digital marketing mastermind. I enjoy working in a fast paced environment and am can adapt to work in an agile environment easily. With over 12 years of online marketing experience and the understanding of valuable skills such as SEO, SEM, web strategist, social & content management. I have the ability to work within a team as well as across teams. I work with developers to resolve technical issues and implement technical enhancements, work with the UX/UI to help implement design and customer experience enhancements, and monitor site statistics all while conducting the entire search engine optimization strategy for both sides of the borders. I have strong business acumen, excellent leadership qualities as well as communication, analytical, and strategy skills to deliver the best possible results and service to any growing or existing team I join. I am passionate about all aspects of digital marketing and enjoy educating and well as executing exciting and successful campaigns.

Carrie Haggerty's Current Company Details
Manulife

Manulife

View
Global Director, Global SEO at Manulife
toronto, ontario, canada
Website:
manulife.com
Employees:
25873
Carrie Haggerty Work Experience Details
  • Manulife
    Global Director, Global Seo
    Manulife Aug 2019 - Present
    Toronto, Canada Area
    Strategic Leadership• Develop and execute a global SEO strategy: Aligned with overall business objectives across markets and various products, create and implement a comprehensive SEO strategies that encompasses all markets and languages.• Establish measurable goals for organic traffic, conversions, and other relevant metrics.• Budget management: Oversee and manage the SEO budget, ensuring optimal allocation of resources.Team Management• Built and lead a high-performing In-house SEO team• Foster collaboration: Collaborate with cross-functional teams, including marketing segments, content, development, and analytics, to ensure alignment and effective execution of SEO strategies.Technical SEO• Conduct regular technical audits to identify and resolve website issues that impact search engine rankings.• Website optimization: Optimize website structure, speed, and mobile-friendliness to improve search engine visibility.• XML sitemap management: Manage and optimize XML sitemaps to ensure proper indexing by search engines.On-Page SEO• Conduct in-depth keyword research to identify relevant keywords for each target market.• Optimize website content, including titles, meta descriptions, headers, and body copy, to improve search engine rankings.• Collaborate with content teams to develop and implement a content strategy that aligns with SEO goals.Off-Page SEO• Link building: Develop and implement effective link building strategies to increase website authority and domain ranking.Analytics and Reporting• Track and analyze performance: Monitor key performance indicators (KPIs) to measure the effectiveness of SEO efforts.• Generate regular reports: Provide regular reports to leadership on SEO performance, including insights and recommendations.• Stay updated on industry trends: Stay abreast of the latest SEO trends, algorithm updates, and best practices.
    View
  • Bmo Financial Group
    Senior Manager, Search Engine Optimization
    Bmo Financial Group Dec 2018 - Aug 2019
    Toronto, Canada Area
    View
  • Bmo Financial Group
    Seo Lead
    Bmo Financial Group Nov 2016 - Dec 2018
    Toronto, Canada Area
    RESPONSIBILITIES• Develop and implement North American SEO Strategy• Consult and work with senior marketing and firm leadership to lead the development of North American SEO Strategy• Create a SEO Center of Excellence BMO Bank of Montreal• Provide leadership to, and manage the day-to-day operations of, the SEO team including any development resources• Formal and informal coaching, performance management, and career development of staff• Foster and champion an agile, “test and learn” culture• Partner with the Digital Channels team to elevate and leverage BMO’s web tools • Integrate SEO & Content initiatives to help drive lead generation• Share responsibility (with Content team) for centralized content publishing on the bmo.com & bmoharris.com web sites• Develop robust web analytics and campaign analysis with recommendations for optimization• Ensure that appropriate emerging technologies are evaluated and harnessed for digital channels• Manage all SEO projects and campaigns• Develop testing and optimization processes to continually improve efficiencies, program performance and competitive advantages• Act as primary point of contact responsible for ensuring efficient delivery of SEO to Marketing and other stakeholders.• Champion SEO & Content creation best practices within the firm:• Provide guidance to the firm on SEO• Stay current with industry developments and participate in the SEO and social content communities• Partnered with PR, authority building and outreach efforts designed to increase traffic and rankings
    View
  • Catalyst Canada
    Account Supervisor
    Catalyst Canada Sep 2015 - Nov 2016
    Toronto, Canada Area
    The primary responsibilities as an account supervisor are to ensure that high-quality service is being provided to client accounts and to enhance client relationships. • Strategic client and agency advocate that is dedicated to the mutual success of both the client and the agency• Work with agency clients to develop Strategic SEO based initiatives including strategic objectives and tactics• Work closely with clients to conform clients online & offline marketing strategies• Work across all agencies to assure consistency across entire client relationship. Work closely with internal agency divisions, web team, other agencies and third parties for successful development and implementation of SEO deliverables• Work closely with clients for SEO reporting, tracking, analysis, and optimization• Manage budgets, tracking & administration of SEO costs and internal processing• Promotes and market additional agency services through direct client contact to increase client visibility across a multitude of medians• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
    View
  • Catalyst Canada
    Seo Account Manager
    Catalyst Canada Apr 2015 - Sep 2015
    Toronto, Canada Area
    As the SEO Account Manager, I apply my SEO and marketing skills and experience to develop SEO campaigns that increase visibility and drive qualified traffic to our client’s site. I help create an organic search strategy for their campaigns to achieve a successful SEO campaign based on the client’s goals. Developing the organic search strategy • Review all relevant material or attend meetings to gain a full understanding of our client’s marketing/site goals and objectives • Translate client’s marketing goals into a responsible and successful organic strategy based on your knowledge of the search engine algorithms • Communicate your strategy directly to client, including onsite visits • Creating detailed SEO recommendations • Develop keyword strategies for optimal on-site performance • Provide detailed site analysis • Provide actionable competitive analysis • Develop detailed recommendations for site changes • Develop a comprehensive linking strategy • Monitoring progress and adjusting the optimization strategy accordingly • Establish SEO audit baselines • Establish SEO performance baselines • QA all SEO recommendations, before and after launch • Analyze monthly search engine performance• Monitor client site and competitor site changes • Improving SEO expertise • Stay updated with new search engine algorithm changes and tactics • Write client-ready POVs and internal SEO standards documents • Keep abreast of latest search engine trends and news • Recommend and research new tools and offerings • Participate and Lead SEO team meetings • Mentor junior SEO Specialists
    View
  • Cmh Web Services
    Ceo
    Cmh Web Services Jun 2006 - Sep 2015
    - Off Page SEO of websites- Effective Lead Generation of the websites- Creating unique content for Off Page (Blogs, Articles, etc)- Strategize the Off page SEO activities
  • Carapex Inc.
    Seo Manager
    Carapex Inc. Feb 2013 - Apr 2015
    Montreal, Canada Area
    - Initial website analysis and competitor analysis- On Page SEO of websites- Off Page SEO of websites- Monitoring the website traffic using Google Analytics- Monitoring the site issues using Google Webmaster Tools- Strategize the off page SEO depending on the change in rankings- Creating unique content for On Page (Websites) as well as for Off Page (Blogs, Articles, etc)
  • Abalone Designs Inc
    General Manager
    Abalone Designs Inc Mar 2005 - Sep 2008
    - Research & Development- SEO Consultant- SEO Optimizer- Linking Strategist

Carrie Haggerty Skills

Seo Google Analytics Online Marketing Web Analytics Social Media Marketing Ppc Social Media Digital Marketing Sem Web Development Wordpress Web Design Google Webmaster Tools Web Marketing Google Adwords Blogging Marketing Keyword Research Smo Online Advertising Search Engine Optimization Link Building Organic Search Email Marketing Management Lead Generation Marketing Strategy Project Management Pay Per Click E Commerce Online Lead Generation Seo Copywriting Leadership Competitive Analysis Search Engine Marketing

Carrie Haggerty Education Details

Frequently Asked Questions about Carrie Haggerty

What company does Carrie Haggerty work for?

Carrie Haggerty works for Manulife

What is Carrie Haggerty's role at the current company?

Carrie Haggerty's current role is Global Director, Global SEO at Manulife.

What is Carrie Haggerty's email address?

Carrie Haggerty's email address is ca****@****bmo.com

What is Carrie Haggerty's direct phone number?

Carrie Haggerty's direct phone number is +164768*****

What schools did Carrie Haggerty attend?

Carrie Haggerty attended Mcgill University, Gastown Actors Studio.

What skills is Carrie Haggerty known for?

Carrie Haggerty has skills like Seo, Google Analytics, Online Marketing, Web Analytics, Social Media Marketing, Ppc, Social Media, Digital Marketing, Sem, Web Development, Wordpress, Web Design.

Who are Carrie Haggerty's colleagues?

Carrie Haggerty's colleagues are Melissa Pemberton, Angel Teng, Baker Realestate, Cynthia Morcos, Natasha Robichaud, Theza Ang, Allen Wong.

Not the Carrie Haggerty you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.