Carrie Irvine has over 30 years of experience in the marketing and communications industry and has built a series of successful entrepreneurial enterprises. She has become a commanding and creative marketing force in Ottawa.The majority of her career has been spent marketing some of the most noteworthy retail destinations in the city – Rideau Centre, Place d’Orleans and St. Laurent. During that time, she received the Cadillac Fairview Leader’s Circle Award given for exceptional performance in shopping centre marketing, and several ICSC (International Council of Shopping Centres) Maple Leaf Gold and Silver Awards.After launching Carrie Irvine Communications in 2023, the marketing and PR agency is proud to work with clients; Shepherds of Good Hope, Dare to Be Vulnerable Project, Body Peace Canada, The Ottawa Cancer Foundation, GOOD Games, and several others. Carrie is also a Professor at Algonquin College part-time teaching Advertising in the School of Media and Design. In addition to that, she is a proud member of the Board of Directors for Big Brothers Big Sisters Ottawa.Over the years, Carrie has forged strong relationships within the Canadian media industry and has been a media spokesperson and contributor on CTV’s Fashion Friday, the Morning Show and CTV News. She parlays that experience into media coverage for her clients.When business and her passions align, Carrie is at her highest purpose creating initiatives that support and uplift women and children. Most notably, as leader of Morguard’s first national corporate philanthropic initiative, Carrie successfully launched a Canada-wide girl empowerment campaign called BeYou that ran for five years in twenty shopping centres in partnership with Big Brothers Big Sisters of Canada.She has also led fundraising efforts for The Ottawa Cancer Foundation, Dress for Success, St. Joe’s Women’s Shelter, CHEO, and Care Canada. Carrie has served as VP, IABC (International Association of Business Communicators) Excel Awards Gala and as director on the board of the ORTC (Ottawa Rural Tourism Council).