Carrie Lovegren Email & Phone Number

Weybridge, GB

Brentford, Middlesex, GB

• Lead Respiratory and Skin planning and strategy for Walgreens – $130M+ consumption annually
• Negotiate annual JBP agreements and create 3-year business plans, aligning to Brand/Customer strategies and spending within trade guidance
• Leverage shopper Insights to improve shelving, increase distribution and enhance shopper experience
• Plan and execute NPD and commercial innovation launches, managing corresponding timelines and supply chain
• Leverage IRI and Shopper data to drive promotional and marketing decisions; measure against established KPIs
• Received 11 Global Employee Recognition awards for Performance and Teamwork; Winner at National Sales Conference

Brentford, Middlesex, GB

• Led Shopper Marketing strategy for all GSK brands Walgreens and Rite Aid
• Effectively collaborated cross-functionally with Sales, Insights and Brand to drive consumption through NPD launches, brand-specific activations & category-driving platforms
• Advanced GSK digital innovation by successfully testing new media partners and activating insight-driven campaigns
• Partnered with Walgreens to drive personalized marketing agenda through predictive modeling, personalized offers, SEM, 1-1 programmatic and email campaigns
• Defined campaign KPIs and incorporated measurement to determine ROI and influence future activations
• Managed eCommerce content for 400+ Walgreens.com and RiteAid.com product pages

Morrisville, NC, US

• Sold MaxPoint’s proprietary technology and digital solution into retailers, CPG clients and agencies
• Developed account plans, forecasted revenue and executed campaigns for sales territory of $1.8MM annually
• Uncovered and secured new business, and exceeded sales goals up to 124% of plan
• Awarded Platinum Club sales award for achieving highest quarterly revenue in the division
• Analyzed campaign performance against established KPIs
• Prospected, cold called and secured meetings with new business CPG and retail clients

Stamford, Connecticut, US

• Led planning and execution for Unilever’s Drug and Beauty accounts including Walgreens, CVS, Rite Aid and ULTA
• Partnered with client to create strategic shopper marketing plans for 16 of Unilever’s top brands across 6 accounts
• Developed innovative shopper marketing programs reaching shoppers at multiple points of engagement
• Managed, trained, and coached a 7-member team including interviewing, on-boarding, performance and separation

New York, New York, US

• Responsible for securing, negotiating and renewing multi-year contracts at retail accounts, namely Walgreens
• Partnered strategically with CPG Shopper Marketing teams to build account-specific advertising programs
• Exceeded sales goal at 190% of plan in FY’11, 134% of plan in FY’12 and 137% of plan upon leaving in FY’13
• Achieved Top 5 sales person in the company 3 times and Top 3 in the division 14 times
• Managed, trained, and coached a team of Account Coordinators

New York, New York, US

• Negotiated exclusive agreements with SE retailers, including Dollar General
• Forecasted, projected, and executed programs to exceed sales goal at 232% of plan for FY’09 and 157% of plan for FY’10
• Achieved Top 5 sales person in the company 2 times and Top 3 in the division 22 times
• Maintained an average of 10+ sales calls each week
• Took on direct management responsibilities of an Account Coordinator

New York, New York, US

• Prospected and cold-called new business leads to uncover opportunities in the South Carolina territory
• Completed the NewsCorp Sales Training program and received 2 promotions within first 2 years

New York, New York, US

• Worked under an Account Director to coordinate national campaigns for Darden Restaurants and various CPG accounts
• Assisted Account Director with proposals, meeting preparation and program analysis

Organizational Leadership

Bs, Advertising/Spanish

Education record