Carrie Caton Email & Phone Number

Houston, TX

• Manage the brand for one of the country's largest investors in teacher learning
• Created social media function that now informs 9,300 Facebook followers, 5,000 Twitter followers and 2,300 Instagram followers
• Create messaging and materials (print and digital) to increase the number, caliber and diversity of grant applicants and engage grant recipients during and after their fellowships
• Craft stories and manage production of a blog that advocates for teachers as professionals
• Created, host and produce podcast to highlight the impact of grant recipients and elevate the voice of teachers across the country
• Introduced Alumni Relations function, mobilizing 9,000+ grant recipients for career and classroom impact

Houston, Texas Area

Leverage 25 years of experience in marketing and public relations to help clients shape personal and professional narratives that share their truth and trajectory.

Dallas, TX

• Crafted and executed national communications campaigns for publicly-traded and pre-IPO companies
• Conducted campaigns resulting in coverage by Time, Newsweek, The New York Times, U.S. News & World Report, CNN, CNNfn, CNBC, Southern Living and Good Morning America
• Created H-E-B's North Texas market entry plan, including media and community affairs strategies for three cities
• Created content for numerous local and international non-profit organizations, including Young Presidents Organization, The Dallas Foundation and Dallas Citizens Council

Plano, TX

• Responsible for The JASON Project, one of EDS’ four global community affairs programs and company’s largest public/private partnership
• Created, then coordinated, annual communications plan targeting 100,000+ global employees, executives, clients and media
• Increased by 200% the number of strategic business units incorporating JASON into client development initiatives
• Managed global client events in the Amazon, Monterey Bay and Yellowstone National Park targeting EDS’ top accounts
• Designated a company Top Performer

Plano, TX

• Coordinated communications representing largest festival of Japanese culture ever held in the Americas and regarded by the Japanese government as “the most significant festival of Japanese culture ever held in the.
• Served as liaison with advertising agency to coordinate advertising, marketing and public relations resulting in national and international media coverage (270 million media impressions)
• Assisted in coordination of major special events, including a downtown fireworks spectacular attended by more than 100,000 people
• Collaborated with media, city governments, cultural institutions, Fortune 100 companies and international dignitaries to obtain funding and promote festival

Dallas, TX

• Produced and implemented marketing plan for medical surplus collection program, increasing donations by 20%
• Coordinated fund raising events, such as dinners with Dr. Jane Goodall
• Created and managed production of all written communications to donors and recipients
• Increased printed publicity by 500%

Plano, TX

Ba, Communications, Cum Laude

Activities and Societies: Student Foundation Homecoming Chairman, Herkimer Scholar, Communications Scholar, Delta Delta Delta

Masters Of Liberal Arts, Art History, Summa Cum Laude

Activities and Societies: Herzstein Scholar; Freed Art History Department Scholar; Student Research Grant recipient in Italy; Study Abroad.