I am a growth catalyst, improving sales and financial performance for small and mid-sized businesses through impactful marketing strategies and plans.Selected Client list includes:Adams Spices and Extracts (2022 - 2024) - Brand Marketing ConsutantTaiga Data (2023) - Marketing and Messaging ConsultantYVY Naturals (2020 - 2021) - Head of MarketingChef Williams (2020 - 2021) - Business Advisor and Go to Market Strategy ConsultantLavva Yogurt (2019) - Interim CMOZip Top, Inc. (2018 - 2019) - Brand Consultant Franklin Barbecue Sauce (2018 - 2020) - Brand and Innovation ConsultantBlue Top Creamy Hot Sauces (2017 - 2018) - Interim Chief Operating and Marketing Officer

I tutor college and graduate level students in Principles of Marketing, Marketing Analytics, Corporate Finance, and Principles of Accounting.

Promoted to General Manager for the Stubb's Bar-B-Q business post-acquisition reporting into McCormick & Company headquarters in Hunt Valley, MD. I was responsible for establishing the strategic direction for the business, delivering the P&L, staffing, retention and the day to day operations of the Stubb's offices in Austin, Texas.

A key member of the senior executive team, I planned and executed marketing and business functions, oversaw the marketing department, and aligned marketing operations with the corporate strategy. I designed and oversaw branding, product development, public relations, advertising, media, promotions, events, and pricing strategies. I guided the efforts of both internal and external (agency) teams and was directly responsible for delivering the P&L, marketing budget, and metrics.► Launched 16 new products including two new product lines and one product relaunch.► Led a major package redesign and executed high-impact marketing, branding, communications, and media programs that changed the "look and feel" of the brand and catapulted the brand to #3 in the category.

As an integral member of the leadership team, I developed the overarching marketing strategy and launched national and local marketing programs. I led and inspired marketing team members, agencies and staff to create attention-grabbing marketing initiatives, events, promotions, advertising campaigns, and POS materials. In addition, my teams and I improved the company’s online and social media presence to reach targeted consumers through all channels.► Drove revenue 3% despite an industry downturn due to economic conditions.► Developed an event marketing strategy that generated average ROI of more than 100%.► Introduced a creative menu and pricing strategy that exceeded annual EBITDA goals.

I designed and directed new branding, marketing, product development, strategic positioning, and pricing programs—and redesigned existing operations and campaigns, effectively leading teams in a division that contributed approximately 25% of total company revenue.▶ Revamped the branding, pricing and positioning strategy for the Class Rings business to yield the strongest business performance in five years and dramatically reduce the annual rate of decline from 15% to 4%.▶ Delivered +4% sales growth and maintained category exclusivity in Walmart stores by overhauling the brand and introducing a new positioning strategy for the company's Family Jewelry product line.

I drove top- and bottom-line growth for the Specialty Division by managing the Kindsford and Scoop Away Brands and identifying potential food product acquisitions I led marketing strategy and planning and identified innovation opportunities and led all phases of projects, including cultivating cross-functional teams for seamless product launches.► Launched Kingsford Charcoal with Sure Fire Grooves, improving the customer experience, eliminating a future capital expenditure, and cutting costs more than $12M.► Spearheaded a new line extention with a time to market of 5 months for Scoop Away Cat Litter, achieving 10% sales volume growth.►Delivered 9% profit growth for Scoop Away brand by optimizing marketing plans.