Carrie Wright Email and Phone Number
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Carrie Wright personal email
Carrie Wright phone numbers
I am a highly collaborative marketing and communications leader who can fuel growth for diverse markets. I have a proven track record of creating and executing effective marketing and communications programs that generate awareness, demand, and loyalty for Tier 1 automotive, aftermarket, electric vehicle, commercial vehicle and consumer electronics markets.Most recently, I served as the Chief Marketing & Communications Officer at The Shyft Group, a $1B company with nine go-to-market brands, where I led a team of talented professionals who elevated marketing and communications to the next level. My mission was to shape the brand and positioning for the company's EV launch, proliferate synergistic and strategic marketing across all nine brands, and provide employees with transparent, engaging communications to create power behind one Team Shyft. I am passionate about leveraging market intelligence, customer insights, and industry trends to deliver the best solutions that align with the company's vision and goals. I also value collaboration, mentorship, and continuous learning as the keys to building a cohesive, committed, and agile organization.
Aiag - Automotive Industry Action Group
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Vice President MarketingAiag - Automotive Industry Action Group Sep 2024 - PresentSouthfield, Michigan, UsLeading AIAG's brand positioning and marketing strategy, driving brand growth and member engagement. Overseeing all aspects of marketing, including digital marketing, communications, and events. Working closely with cross-functional teams to align marketing initiatives with AIAG’s mission of supporting the automotive industry’s transformation in areas such as supply chain, quality, and corporate responsibility.
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Strategic Marketing ConsultantAiag - Automotive Industry Action Group Apr 2024 - Sep 2024Southfield, Michigan, Us
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Personal Goal PursuitCareer Break Sep 2023 - Apr 2024After two amazing years leading The Shyft Group and its nine go-to-market brands in marketing and communications, I made the selfish decision to give myself a little gift of time. My personal goal is to learn some new skills by reading, networking and taking some classes--and to ultimately determine how to best use my communication and marketing experience, passion and team first leadership skills in a future role that will help better this world.
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Chief Marketing & Communications OfficerThe Shyft Group Oct 2021 - Sep 2023Novi, Michigan, UsRecruited to join Shyft to elevate Marketing and Communications to the next level. Direct all marketing and communications for a $1B company with nine go to market brands. Shaped brand and its positioning for company’s EV launch within first five months. Lead team that executes 28 social pages, 10 websites and over 40 events annually with in-house design. Established an internal communications function. Driving strategic marketing with nine brands changing the traditional reactionary approach to a highly strategic prioritized approach. -
Global Director, Marketing & Communications, Magna ElectronicsMagna International Jan 2021 - Oct 2021Aurora, Ontario, CaChosen by VP of Marketing to transition to Electronics division. Led development of first ever brand positioning for ADAS, Autonomy and Electrification business. Developed multiple technology campaigns to support sales team in must win pursuits. Proactively collaborated with startup partners to promote industry leading tech. Implemented an employee engagement strategy globally to address negative sentiment. -
Global Director, Marketing & Communications, SeatingMagna International Apr 2018 - Jan 2021Aurora, Ontario, CaRecruited to develop global brand positioning and strategic marketing plan for Magna’s $6.0B seating group. Led global leadership team through brand identity process with agency and created brand platform. Launched at CES 2019 with a breakthrough presence to show relevance in the future of mobility & capture SOV. Developed and launched three innovation campaigns that triggered direct outreach to us by 8 major OEMs. Championing first customer decision journey pilot for critical program pursuit. Responsible for global market intelligence team with a focus on adding strategic value to all research.
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Vp CommunicationsDelphi Technologies Apr 2017 - Mar 2018Auburn Hills, Mi, UsChosen to lead rebranding and communication for Delphi’s $4.5B Powertrain and Aftermarket division during spinoff to become standalone company on Dec 5, 2017. Managed all external and internal announcements relative to the spinoff and coordination with parent company. Led development of new company name, logo, tagline and overall messaging to the market based on research. Oversaw strategy and execution of company’s digital presence, including building company website in 3 months. Championed employee communication during transition, including launch of new app-based intranet, D-line. -
Vice President, Communications & Marketing, Electronics & SafetyDelphi Jul 2015 - Apr 2017Gillingham, United Kingdom, GbResponsible for global internal and external communications and marketing for Delphi’s highest profile product categories, which include automated driving, active safety and infotainment, worth over $3B in revenue. Led the strategy and execution of Delphi’s $6M presence at the 2016 & 2017 Consumer Electronics Shows. Championed a Customer Decision Journey pilot for a $1B pursuit that drove influential marketing support. Supported global media relations efforts for leading technologies, including automated driving. -
Director Of Communications & Marketing, Thermal Systems And Latin AmericaDelphi Jan 2014 - Jun 2015Gillingham, United Kingdom, GbMaintaining Thermal division communications director role and other corporate responsibilities as referenced in prior position. Assumed additional responsibility for Latin America that encompasses all facets of internal and external communications, including government relations. Managing a team of 8 in South America and 8 in Mexico, where we have 46 plants and more than 40% of our global workforce. Role includes all global communication support for EVP of Global Operations and President, Latin America.
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Global Communications Director, Delphi Thermal SystemsDelphi Nov 2012 - Jan 2014Gillingham, United Kingdom, GbGlobal functional leader for Corporate Communications in Delphi’s $1.6B thermal division. Leadership role with primary focus on engaging employees globally to support strategic long term growth plan. Secondary emphasis to grow thermal marketing support for OEM customers. Additional corporate responsibilities include budget management, business planning, and Corporate Social Responsibility communication. Volunteered to take on additional responsibility in a temporary three month role to backfill for the VP of Corporate Communications and Public Relations.
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Aftermarket Global Brand & Communications DirectorDelphi Sep 2009 - Nov 2012Gillingham, United Kingdom, GbGlobal functional leader for Brand & Communications in Delphi’s $1B aftermarket division. Leadership role in newly developed 4P marketing organization to drive stronger linkages, more robust processes and greater focus on global strategies. Managed $12M global budget and 17 employees with a mix of direct and indirect reporting relationships.
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Aftermarket Senior Communications ManagerDelphi Feb 2006 - Sep 2009Gillingham, United Kingdom, GbBrought to Delphi’s Aftermarket division to strengthen the Brand & Communications function by driving more strategic alignment with core business units, which included automotive aftermarket and consumer electronics.
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Steering Systems Senior Communications ManagerDelphi Jun 2004 - Feb 2006Gillingham, United Kingdom, GbResponsible for strategic development and execution of all external promotion for four product lines and managing internal communications initiatives, including 7 manufacturing plants and global leadership conferences. Wrote speeches, press releases, holding statements and video scripts. Responsible for marketing QUADRASTEER™ Four Wheel Steering with vehicle manufacturer, which included both dealer and consumer communications. Spearheaded a series of “WOW Factor” media events for all divisions to showcase the engineering behind Delphi technology. Served as divisional lead for coordinating all Chapter 11 employee, customer, supplier and local media communication.
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Product Publicity CoordinatorDelphi May 1999 - Jun 2004Gillingham, United Kingdom, Gb
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Advertising And Promotions CoordinatorDelphi Apr 1997 - May 1999Gillingham, United Kingdom, Gb
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Shows & Events CoordinatorDelphi Feb 1996 - Apr 1997Gillingham, United Kingdom, Gb
Carrie Wright Skills
Carrie Wright Education Details
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Michigan State UniversityAdvertising -
Central Michigan UniversityBusiness Administration
Frequently Asked Questions about Carrie Wright
What company does Carrie Wright work for?
Carrie Wright works for Aiag - Automotive Industry Action Group
What is Carrie Wright's role at the current company?
Carrie Wright's current role is Strategic, team-centric leader in communications and marketing | Transformative branding expert | Driving growth in Global B2B & B2C channels.
What is Carrie Wright's email address?
Carrie Wright's email address is ca****@****nca.gov
What is Carrie Wright's direct phone number?
Carrie Wright's direct phone number is +195244*****
What schools did Carrie Wright attend?
Carrie Wright attended Michigan State University, Central Michigan University.
What are some of Carrie Wright's interests?
Carrie Wright has interest in Children, Environment, Education, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Carrie Wright known for?
Carrie Wright has skills like Corporate Communications, Automotive, Marketing Communications, Internal Communications, Management, Marketing, Leadership, Product Marketing, Advertising, Brand Management, Cross Functional Team Leadership, Media Relations.
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