I am a highly collaborative marketing and communications leader who can fuel growth for diverse markets. I have a proven track record of creating and executing effective marketing and communications programs that generate awareness, demand, and loyalty for Tier 1 automotive, aftermarket, electric vehicle, commercial vehicle and consumer electronics markets.Most recently, I served as the Chief Marketing & Communications Officer at The Shyft Group, a $1B company with nine go-to-market brands, where I led a team of talented professionals who elevated marketing and communications to the next level. My mission was to shape the brand and positioning for the company's EV launch, proliferate synergistic and strategic marketing across all nine brands, and provide employees with transparent, engaging communications to create power behind one Team Shyft. I am passionate about leveraging market intelligence, customer insights, and industry trends to deliver the best solutions that align with the company's vision and goals. I also value collaboration, mentorship, and continuous learning as the keys to building a cohesive, committed, and agile organization.
Listed skills include Corporate Communications, Automotive, Marketing Communications, Internal Communications, and 35 others.