Carrie Paddock Naranjo Email & Phone Number

Oceanside, Ca, Us

Encinitas, California, United States

Vista, Ca

I manage the accounts of our creative agency's clients, including LEGOLAND California (and its sister attractions). I liaise with the client and supervise a team of graphic designers to produce digital and print marketing/advertising/branding pieces.• Coordinate clients’ design requests for marketing deliverables: print and digital ads, brochures, emails, signage, large-format graphics.• Traffic manage an average of 20-35 concurrent projects in various stages of development using online project management software.• Intake creative briefs, prepare project plans, define scope, coordinate creative development, communicate progress to clients, manage scope changes, maintain budgets and schedules. • Coordinate internal creative team and third-party resources to complete jobs and exceed clients’ expectations using outstanding communication, customer service, art direction, copyediting, branding and project management skills.

Carlsbad, Ca

As a senior team member, I was critical to the successful launch of this new division of CRM Learning. • Managed the creation of the company’s website while ensuring brand consistency: wrote and edited copy, selected imagery and graphics, and supervised a team of programmers. • Managed the creation of proprietary Learning Management System (LMS) software to deliver training content to customers.• I led the development of the Skill Key product line of streaming training videos, including one interactive e-learning course.

Carlsbad, Ca

(I held both these roles, simultaneously, for many years)As Marketing Project Manager, I supported all facets of the company’s B2B marketing initiatives.• Designed 40-45 email campaigns per year, averaging a 17% click-through rate (CTR).• Wrote copy, articles and other content. Designed 3 infographics that averaged a 25% CTR.• Updated and managed the company’s WordPress blog.• Contributed to 2 successful product launches (which have earned over $1.5M to date) with strategy, branding concepts and copy. Also, trained the sales team and created landing pages.• Improved traffic to CRM site by enhancing website copy, imagery, functionality, user experience.• Managed social media marketing initiatives on Facebook, Twitter and YouTube.• Assisted with SEO efforts and helped analyze marketing data trends.As Supervising Producer and the head of the Product Development Department, I managed the yearly production budgets for the company’s product (training videos); I supervised a team of video production vendors, including writers, directors, producers and editors; I fostered tactical relationships with authors, subject matter experts and strategic partners, and facilitated contract negotiations. • Managed annual product development budgets in excess of $400,000.• Produced 29 industry-leading training video products in 12 years.• Authored scripts for 2 videos that earned over $275,000 in revenue.

Carlsbad, Ca

As Marketing Coordinator for CRM, I managed the design of an annual 30-page print catalog and approximately 15 direct mail pieces per year. I also coordinated the product launches of new training videos, including one new program (for which I produced mailers, emails, and tradeshow booth graphics) that generated $2M/year. I coordinated the company's attendance at about 3 tradeshows per year.

As a full-time AmeriCorps volunteer, I was stationed at Accion San Diego, a nonprofit microlending organization. I served as an outreach coordinator, tasked with marketing, PR, and new client prospecting and intake.