Built and scaled the marketing function, guiding the team through a Series C raise. Spearheaded a new go-to-market strategy and led the team through a brand refresh, accelerating demand gen and lifting pipeline across mid-market and enterprise businesses.

Led B2B and B2C marketing strategy and execution for the marketing technology company including the Valassis, NCH, and Clipper lines of business. Fueled growth with a stellar team of marketers spanning brand, content, lead gen, social, and product marketing.

Drove industry recognition of leading-edge technology and intelligence-based marketing solutions. Developed best-in-class content experiences to fuel lead gen and social growth. Drove the product marketing vision, showcasing award-winning technology and marketing solutions. Built and managed the Valassis brand including developing and implementing strategies to drive awareness and fuel engagement.

Elevated industry visibility of core products and technology, including awards for Valassis’ location intelligence and recognition of the Valassis Consumer Graph as the Product of the Year.

Part of the executive leadership team responsible for launching the consultancy. Led a brilliant team of 65, comprised of brand & marketing consultants responsible for delivering future-proofed growth strategies to Fortune 500 clients.

Led the strategy, marketing, and development of OPEN's digital experiences, social, and content marketing platforms. Responsible for the development and content of the award-winning site OPENForum.com as well as advocacy events, mobile development, and social strategy for OPEN and ShopSmall.com, the digital platform for Small Business Saturday.

Spearheaded content marketing operations, fueling engagement with the OPEN brand and driving top of the funnel traffic to Amex properties. Built a brand newsroom focused on creating leading edge content to fuel card member & site engagement. Led a lean product development team focused on building the OPEN Forum community member experience.

Led creation and development of SMB-focused digital tools spanning roadmap definition, release planning, feature prioritization, and user experience design

Invented a breakthrough online payment process, leading to a patent filing and a Finalist prize for theAmerican Express Chairman’s Innovation Award

Led the strategic direction and day-to-day management of the OPEN Cardmember homepage including design, information architecture, and offer optimization