Carrie Pearson

Carrie Pearson Email and Phone Number

Marketing leader: Financial services and GTM Mindfulness and yoga enthusiast @ Poga With Carrie
Carrie Pearson's Location
Richmond, Virginia, United States, United States
About Carrie Pearson

My journey is a unique blend of a decade+ in product marketing strategy and financial services, combined with a deep commitment to mindfulness, yoga, and meditation. 🧘‍♀️I integrate marketing expertise with a passion for wellness, crafting programs that resonate within corporate environments. Through my classes, I empower professionals to find balance in both their careers and personal lives. My philosophy is simple: work hard, play harder. This commitment to excellence drives me to create experiences that promote well-being and holistic success.I'm a lifelong learner and development enthusiast, with a double major in Economics and Women’s Studies from the University of Virginia.My career has spanned multiple industries and roles—from serving as a Spokesmodel for Camel Cigarettes 💁🏻‍♀️, a consultant at Gartner, a merchant at Abercrombie + Fitch, to becoming a highly successful salesperson in the 2000s. Truly a Jill of all trades!I’m always eager to connect and explore new opportunities.

Carrie Pearson's Current Company Details
Poga With Carrie

Poga With Carrie

View
Marketing leader: Financial services and GTM Mindfulness and yoga enthusiast
Carrie Pearson Work Experience Details
  • Poga With Carrie
    Owner, Registered Yoga Teacher
    Poga With Carrie Jun 2018 - Present
    Richmond, Virginia, Us
    I lead corporate mindfulness, yin, yoga + meditation classes and private lessons. RYT-200 and certifications in Rocket, Yin + Massage, and Meridian Yoga.
  • First Horizon Bank
    Brand Manager
    First Horizon Bank Feb 2023 - Apr 2024
    Memphis, Tn, Us
    • Ownership of Bank’s inaugural podcast series “Bucket List-ening” (12 episodes) including client/talent management, project management, media promotion, and coordination of all assets and scheduling details. Podcast was an AVA Digital Gold award winner (2023) under my leadership. • Featured and promoted Dolphins QB Tua Tagovailoa, UT’s Coach Josh Heupel, Shepherd Hotels (Yes, Tanner!) and 9 more inspiring bank clients.• Served as Lead and directed agencies Amaze (podcast) and Mindgruve (creative) and bank approvers (Legal and Compliance, Content + Brand, Creative Directors, and Corporate Communications, etc.) to deliver an award-winning experience for listeners. • Podcast was downloaded >10,000x and in the Top 10% of podcasts nationwide for first ~12 monthsBank of UT for 30 years.
  • American Savings Bank
    Svp, Marketing Director
    American Savings Bank Jun 2021 - Aug 2022
    Honolulu, Hawaii, Us
    ASB is recognized by American Banker, GPTW, + Fortune. • SVP, Marketing Director role across all lines of business (Credit Card, Retail, Commercial, Specialty, Mortgage/HELOC.) • Served as lead for AOR, media and Salesforce FS Cloud agency• Managed a team of 8 direct reports After my role ended with ASB, I was fortunate enough to remain in Hawai'i for travel. Aloha.
  • Capital One
    Email Marketing Manager, Small Business Deals
    Capital One May 2020 - Jun 2021
    Mclean, Va, Us
    Capital One is on a journey to help customers succeed by bringing ingenuity, simplicity, and humanity to banking. Based on Rich's strategy, and vision, COF is building a leading information-based technology company. Associates elevate each other and consistently do the right thing. Capital One is changing banking for good. • Joined a "start-up," Capital One Business Deals (Spring), spearheading the launch and implementation of the first email campaigns (journeys) utilizing Salesforce Marketing Cloud• Directed the email marketing team and worked cross-functionally with analysts, partnership managers, product managers, technology partners, and channel managers to deliver highly targeted campaigns • Led strategy development and go-to-market plans for email marketing; increased returning users by 63%, decreased e-mail cycle time significantly (12+ weeks to <5 days), grew user base with team to nearly 1M users • Developed integrated marketing strategy + campaigns informed by business goals, a test-and-learn approach, rigorous quantitative analysis, and best practices across the enterprise for Salesforce• Served as a DEI community lead for enterprise team > 6 mos• Received AAS scores of 100% for Engagement Index, Inclusion, + People Leadership in 2021
  • Capital One
    Product Owner, Capital One Walmart Partnership
    Capital One Apr 2019 - May 2020
    Mclean, Va, Us
    • Set the strategic vision and process for a cross-functional team of 25+ to deliver flawless, audit-ready marketing campaigns across the CX: Conversion, Welcome Kit & EMOB, paperless, spend, and DM campaigns in addition to required comms for a conversion + card launch. • My Marketing team (agile delivery lane) reissued ~10M cards and delivered over 5M new accounts 1st year• Provided strategic marketing direction on CLIPs + closures to the business team• Continuously prioritized & communicated the backlog to WMT/COF leadership to facilitate buy-in of escalations + solutions
  • Capital One
    Product Marketing Manager, Commercial Bank Marketing + Analysis
    Capital One May 2017 - Apr 2019
    Mclean, Va, Us
    Corporate Card & Payment solutions: • Recommended internally to drive the five-year strategic marketing vision for the national launch of internal "start-up" Commercial Payment solutions with my director. • We focused on product development, B2B & consumer research (empathy interviews, val prop development, competitive interviews) to determine positioning, end-to-end naming, and brand architecture partnering closely with product and design, working as 1 team• I received the “Collaborative Team” award with my web partners + business intent partners for launching a new web environment for Corporate Card • I received “Community Leader” award from my M&A team • Claim to fame 🏦: I named Virtual Card Relay and secured the trademark.
  • Capital One
    Principal Brand Associate, Brand Partnerships + Talent Brand Strategy
    Capital One Sep 2014 - May 2017
    Mclean, Va, Us
    Business Development: Won Cabela's + Bass Pro co-brand partnership resulting in $5.2B in credit card receivables. Created marketing strategies to acquire multi-billion dollar credit card portfolios focused on brand synergy, customer value proposition, and launch strategy. Talent: Led Talent Brand strategy for Customer Advocates including building initial personas using MRI data, candidate journey mapping, media planning, and Talent team collaborationReferred internally for role Promoted from SA in January 2016.
  • The Martin Agency
    Media Planner
    The Martin Agency Apr 2012 - Aug 2014
    Richmond, Va, Us
    Tylenol, Motrin, Benjamin Moore, Moen, Colonial Williamsburg & WADMC, Midas, Timberland PROAdweek named The Martin Agency as its "U.S. Agency of the Year" in 2009, 2020, and 2021. Ad Age named The Martin Agency as its "Agency of the Year" 2023 and "A-List" (Top 5) in 2024. • Led strategic and tactical plan development of national media campaigns for budgets ranging from $1 million to $80 million annually. • Managed assistant digital and traditional media planners• Heavily participated in business development efforts in retail, financial services, tourism, and CPG.• Selected as a TMA Onboarding Lead in 2014 for new enhanced training program for new associates
  • Alpha Media Usa
    Account Manager
    Alpha Media Usa Jul 2010 - Apr 2012
    Portland, Oregon, Us
    WWLB/WBBT/WLFVClients: Coca-Cola, Land Rover, Gaylord Hotels, Zacharias-Ganey Health Institute, Tom Leonard’s • High performance Account Manager: New business + win-back business • Negotiated and sold radio to national (agency) brands and Virginia/DC small businesses• Worked closely with the stations' on-air, promotional, digital and event marketing channels and teams
  • Media Star Promotions
    Promotional Model
    Media Star Promotions Feb 2009 - Feb 2010
    Hunt Valley, Md, Us
    Client: R.J. Reynolds Tobacco CompanyServed as a company spokesperson and first point of contact for new customers including in-person field marketing and large-scale events in Virginia.
  • Midlothian Athletic Club
    Membership Manager
    Midlothian Athletic Club May 1999 - May 2009
    Lifeguard, Front Desk, MembershipI started at RS+F when I was 5 😉!
  • Abercrombie & Fitch Co.
    Assistant Merchant
    Abercrombie & Fitch Co. Sep 2006 - Dec 2006
    Columbus, Oh, Us
    Women’s Polos: Abercrombie flagship and Ruehl No. 925I completed Mike Jeffries’ 3 month merchant training program with 9 other assistants that Fall. I loved it, every day!
  • Ceb, Now Gartner
    Account Management Analyst
    Ceb, Now Gartner Dec 2005 - Sep 2006
    Arlington, Va, Us
    General Counsel Roundtable• Left as a top ranked Analyst in Legal franchise• Assisted Account Director with attention-getting research for >100 Fortune 500 GC’s (South East) and GC usage of those resources • Drove GC attendance for CEB at relevant high-touch networking events

Carrie Pearson Education Details

  • University Of Virginia
    University Of Virginia
    Economics & Women And Gender Studies

Frequently Asked Questions about Carrie Pearson

What company does Carrie Pearson work for?

Carrie Pearson works for Poga With Carrie

What is Carrie Pearson's role at the current company?

Carrie Pearson's current role is Marketing leader: Financial services and GTM Mindfulness and yoga enthusiast.

What schools did Carrie Pearson attend?

Carrie Pearson attended University Of Virginia.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.