Carrie Phillips Email & Phone Number

Spartanburg, Sc, Us

Spartanburg, South Carolina, United States

Columbia, South Carolina, United States

Account ManagementServe as the day-to-day contact for clientsManage and cultivate portfolio including clients in museum, health and human services, arts advocacy, pharmaceuticals, broadcast, and nonprofit industriesDevelop a deep knowledge of client businesses, challenges, opportunities and objectivesCollaborate, strategize, counsel and negotiate with client marketing leadersRecommend new initiatives to drive future growthDemonstrate proactive attention to detail to deliver innovative, results-oriented workEnsure that projects are completed on time, on budget and on strategy to the client’s satisfactionCreate and execute presentations to clients, stakeholders, internal departments as needed, both in person and video conferenceSchedule and lead project meetings, track and report on campaign progress, analyze and manage project budgetsServe as an internal resource for team members who have questions about a client or projectHave a working knowledge of all agency service offerings - including website development, social media initiatives, print and video projects and integrated communications programs and campaignsCorporate CommunicationsDeveloped model for company-wide internal communications, including designing and implementing bi-weekly internal newsletterManage internal newsletter content, design and distribution processWriting press releases announcing corporate news; coordinate distribution with client contactsMarketing Communications ConsultantStand in as marketing director for clients when needed, including managing marketing and communications staff and vendor relationshipsAssist clients with hiring process for marketing staff: writing and posting job announcements, resume review process, conducting interviewsAssist clients with finding, assessing and hiring vendors to outsource marketing and communications functions, including photography, videography, printing, graphic design, paid media planning and web design.

Boston, Massachusetts, United States

Created evaluation process for film events of varying sizesImplemented and executed full evaluation of film and television station and audience engagement efforts around American Experience films Woodstock, Chasing the Moon and The FeudCompleted final grant reports for federal and private foundation funders of Chasing the Moon

Boston, Massachusetts, United States

Establish, manage and lead American Experience’s Audience Engagement team, comprised of full-time, in-house marketing and communications professionals, a publicity agency of record, and support team members from other WGBH departmentsLead strategic alignment of all audience-facing brand platforms and outlets to support and achieve organizational and series goalsRestructure interdepartmental workflow to increase efficiency, communication and collaboration between departmentsServe on leadership team, shaping goals, strategy and direction for the seriesDevelop and execute strategic audience engagement, tune-in and streaming campaigns for all broadcast premieres and rebroadcasts on PBS stations nationwide to achieve strong ratings numbersDefine and establish a new American Experience voice in all audience-facing outlets to align with updated brand standards and PBS standards, including email, social media, print and online copyOversaw redesign of pbs.org/americanexperience, ongoing updates and special website buildsManage festival, theatrical release and film awards campaigns for select films through a team of outside vendors providing film distribution, community outreach, creative development, public relations and advertisingLead WGBH and American Experience series participation in promotional campaigns for films designated as high-profile promotional priorities for PBSEstablish and manage execution of new reporting mechanisms including weekly audience engagement report to internal constituents, yearly overview of brand performance, quarterly internal business report, campaign-specific reports, and metrics for grant-specific reportsCoordinate with the in-house digital content team on production, strategy and distribution of American Experience branded original digital contentOversee creative development, including key art, web design, promos and trailers, print and digital collateral, and promotional items

Boston, Ma

Led overhaul of BLO’s website, blo.orgWorked with Director of Community Engagement to develop, create and edit bi-yearly magazine for BLO, including content, art direction and brandingAdministered and facilitated production of program book for each operaCreated and managed marketing department budgetDeveloped and executed marketing strategy for 2015/16 and 2016/17 seasonsGenerated content for weekly email newsletters and BLO’s social media outlets (Facebook, Twitter, Instagram, YouTube)Social media success in the position: 20% increase in Facebook fans 9% increase in Twitter followers Twitter engagement increased 387% during fall 2015 La Bohème campaign 813% increase in reach and 468% increase in engaged users on Facebook during La Bohème campaignServed as liaison with public relations agency of record on strategy and goals for media outreach and as in-house coordinator for all media requestsWorked with freelance graphic designer to art direct and develop all marketing and collateral materialsWrote copy for website, advertising and marketing collateralPhotography, videography and graphic design as needed

Columbia, Sc

Led Historic Columbia through organizational rebrand and creation of new website Coordinated and executed regional advertising and public relations campaign for the reopening of South Carolina’s only presidential site, Woodrow Wilson Family Home. This campaign won the 2015 South Carolina Historic Preservation Heritage Tourism Award Balanced and allocated marketing resources for the organization’s five departmentsServed as organizational spokesperson Represented Historic Columbia as marketing lead for major community partnership projects, including: Our Story Matters: Columbia SC 63 – year-long project to commemorate and preserve Columbia, SC’s Civil Rights history Columbia Commemorates the 150th Anniversary of the Burning of Columbia – two-month, 30-organization collaborative initiative to commemorate the Burning of Columbia on Feb. 17-18, 1865 during the Civil WarCultivated relationships and worked with local and statewide tourism agenciesRepresented Historic Columbia on community organization committees and boardsManaged full-time marketing coordinator and part-time internsCreated and managed marketing budgetWrote and distributed releases, pitched stories, cultivated and managed relationships with local and regional media Created and implemented system to track and log media clipsWrote, edited and produced tri-annual Historically Speaking newsletterGenerated content for historiccolumbia.org, weekly email newsletters and HC’s social media outlets (Facebook, Twitter, Instagram, Flickr, YouTube)Scheduled, purchased and created advertising for print, radio and social media (strategy, design and copywriting)Worked with printers and designers to manage production of all Historic Columbia print materialsCollaborated with Cultural Resources department on design and copy for exhibitsCollaborated with Development department on grant writing and development campaigns

Columbia, South Carolina, United States

Worked for multiple businesses under the MG&C umbrella, including McAngus Goudelock & Courie (law firm), MG&C Consulting Services (lobbying group), Meridian Consulting Services (professional services consulting), Rocketship Partners (software development)Wrote and distributed media releasesActively cultivated working relationship with business media in the firm’s resident cities: Columbia, Charleston, Greenville and Myrtle Beach, SC; Charlotte and Raleigh, NCEstablished and managed the firm’s social media presence on Twitter and FacebookManaged, updated and maintained websiteWrote copy for advertising, web and firm publicationsCoordinated, wrote and sent email blasts to firm clients and contactsLed development, design and execution of weekly client email blast for MG&C Consulting clients, “Legislative Week in Review”Event and promotional photographyGraphic design - all firm marketing and event materials, both digital and printCoordinated and managed relationships with printers for all printed firm marketing materialsAssisted event staff at firm seminars and partiesEdited legal copy for client distributionCreative direction for development of new business brands and new websitesCreative concepts for events

Columbia, South Carolina, United States

Managed team of part-time student designers to create publications for University Housing and other departments including booklets, brochures, display boards, fliersDirected and edited projects; designing projects when necessaryPrepared completed projects for printWorked with internal and external printers from beginning to end stages of all projectsDeveloped and executed marketing campaigns to promote living on campus and recruitment for resident advisorsServed as marketing communications specialist on Housing committees

Columbia, South Carolina, United States

Master Of Mass Communications, Integrated Marketing Communications

Ba, Public Relations

Activities and Societies: SC Honors College, Carolina Alive, PRSSA, The Gamecock