Carrie Ritchie

Carrie Ritchie Email and Phone Number

Design Partner and Head of Content Strategy, Branch and ATM, JP Morgan Chase @ JPMorgan Chase & Co.
Carrie Ritchie's Location
New York, New York, United States, United States
Carrie Ritchie's Contact Details
About Carrie Ritchie

I am a writer, editor, social media expert and digital marketer with 10 years of experience helping brands tell stories that engage and inspire customers. I enjoy developing customized social media and digital marketing strategies that ensure brands use the right channels, content and tone to connect with their target audiences and maximize their impact. I have proven results consulting for Fortune 500 companies, media organizations, nonprofits, professional athletes and performers. I believe that every successful marketing campaign starts with a compelling story. Storytelling has always been a cornerstone of my career. My journalism background has shaped my digital marketing philosophies, and my colleagues tell me that my ability to turn even the most technical content into engaging stories sets me apart from other digital experts.My specialties include digital strategy development and implementation; writing and editing; social media strategy; digital content strategy and creation; digital storytelling; social media marketing; digital marketing; social media channel management; social media analytics; blogging; corporate social media policy development; and social media education and training.

Carrie Ritchie's Current Company Details
JPMorgan Chase & Co.

Jpmorgan Chase & Co.

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Design Partner and Head of Content Strategy, Branch and ATM, JP Morgan Chase
Carrie Ritchie Work Experience Details
  • Jpmorgan Chase & Co.
    Design Partner And Head Of Content Strategy For Branch And Atm
    Jpmorgan Chase & Co. Mar 2023 - Present
    New York, Ny, Us
  • Jpmorgan Chase & Co.
    Vp Of Content Strategy For Chase Offers And Shopping
    Jpmorgan Chase & Co. May 2022 - Mar 2023
    New York, Ny, Us
  • Ibm
    Digital Content And Engagement Lead, Ibm Institute For Business Value
    Ibm Jun 2019 - May 2022
    Armonk, New York, Ny, Us
    Lead a global team of digital experts to create, maintain, and optimize digital content and platforms for IBM's thought leadership arm; continuously A/B test and monitor KPIs to make data-driven content decisions; oversee website design and development and SEO strategy; develop internal and external email campaigns; create and adapt organic social media campaigns to maximize engagement; work with agency to implement and target paid media campaigns; liaise with IBM PR, corporate communications, sales, and marketing teams to integrate IBV content into broader IBM campaigns and media pitches; partner with regional teams to localize content; work with IBV leadership team to develop strategies for improving UX, infrastructure, processes and workflows; recruit and hire talent; manage editorial calendar.
  • Ibm
    Social Business Manager
    Ibm Jun 2014 - Jun 2019
    Armonk, New York, Ny, Us
    Led social media content creation, engagement strategy, and channel management for the IBM Institute for Business Value; managed a team of social strategists and content creators; worked with an agency to plan paid media campaigns; developed social media training programs for hundreds of IBM employees, including executives; coached subject matter experts on blog writing and social media strategy; tracked social media metrics/KPIs to optimize organic and paid campaign performance; worked with international teams to manage and produce content for geo-specific social media platforms.
  • Indiana University
    Adjunct Lecturer
    Indiana University Jun 2014 - Dec 2017
    Bloomington, Indiana, Us
    Developed and taught a course called "Social Media in the Newsroom" that focused on best practices for social media management and social media's impact on the news and newsrooms; helped students learn how to use social media professionally and develop social campaigns, strategies and policies; arranged for students to serve as social media consultants to real newsrooms around the world.
  • The Indianapolis Star
    Social Media Editor
    The Indianapolis Star Apr 2013 - May 2014
    Indianapolis, In, Us
    Managed Star-branded social media accounts; analyzed metrics from social platforms and indystar.com to track audience engagement; trained staff to use social media appropriately and effectively; helped create and update The Star’s digital engagement strategy and guidelines for social media use; worked with Gannett corporate headquarters to develop and execute company-wide strategies; created social media campaigns for special projects, including an online sports show.
  • The Indianapolis Star
    Reporter
    The Indianapolis Star Jun 2008 - Apr 2013
    Indianapolis, In, Us
    Covered Marion County courts, Indiana Supreme Court and Court of Appeals, federal district court, education, politics and business; provided breaking news updates online and on social media; wrote in-depth issues stories, investigative stories and profiles; shot video and photos; shared analysis of stories on TV and radio shows.
  • Indiana Daily Student
    Editor-In-Chief
    Indiana Daily Student Jan 2008 - May 2008
    Bloomington, In, Us
    Managed about 250 staff members in editorial, art and digital departments of Indiana University’s award-winning student newspaper and website; implemented podcasts and increased video production, controlled budget.
  • Tampa Bay Times - Times Publishing Co
    Reporting Intern
    Tampa Bay Times - Times Publishing Co May 2007 - Aug 2007
    St. Petersburg, Fl, Us
    I covered government, education and crime in Pasco County, Fla.

Carrie Ritchie Skills

Newspapers Social Media Breaking News Ap Style Headline Writing Editing Feature Articles Storytelling Facebook Journalism Web Content News Writing Newspaper Incopy Copy Editing Newspaper Design Fact Checking Marketing Online Journalism Blogging Publications Investigative Reporting Editorial Twitter Content Management Media Relations Soundslides Associated Press Style Magazines Ap Stylebook Web Content Writing

Carrie Ritchie Education Details

  • Indiana University Bloomington
    Indiana University Bloomington
    Psychology And French

Frequently Asked Questions about Carrie Ritchie

What company does Carrie Ritchie work for?

Carrie Ritchie works for Jpmorgan Chase & Co.

What is Carrie Ritchie's role at the current company?

Carrie Ritchie's current role is Design Partner and Head of Content Strategy, Branch and ATM, JP Morgan Chase.

What is Carrie Ritchie's email address?

Carrie Ritchie's email address is cr****@****ibm.com

What schools did Carrie Ritchie attend?

Carrie Ritchie attended Indiana University Bloomington.

What are some of Carrie Ritchie's interests?

Carrie Ritchie has interest in Children, Cooking, Traveling, Reading, Tennis.

What skills is Carrie Ritchie known for?

Carrie Ritchie has skills like Newspapers, Social Media, Breaking News, Ap Style, Headline Writing, Editing, Feature Articles, Storytelling, Facebook, Journalism, Web Content, News Writing.

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