Carrie Samples Email & Phone Number

Atlanta, GA, US

Greater Atlanta Area

• Worked closely with the leadership team to understand and implement online merchandising strategies by analyzing customer information/behaviors that lead to identifying optimal site experiences, improving the.
• Strong numeric and advanced analytics aptitude
• Ability to understand and influence cross-functional inputs for achieving better output results
• High comfort level with working in an ambiguous, fast-paced environment
• Strong interpersonal, motivational, and communication skills (speaking, writing, presenting)

Greater Atlanta Area

• Evaluate a brand’s online performance to identify opportunities for improvement within the areas of product assortment, digital content, promotions, pricing, inventory and returns.
• Analyze customer behavior and pain points to improve the online experience and drive conversion (e.g. Q&A, reviews, click-through, surveys, heat maps).
• Conduct SEO keyword analysis and update online content to drive incremental traffic. Followed by a complete root cause analysis on key performance indicators.
• Cultivate and maintain strong supplier and cross-functional partner relationships by being the primary point of contact for issues pertaining to online SKU presentation and brand performance.
• Build and lead complex presentations with suppliers and merchants to gain alignment on strategic plans.
• Create project plans, gain alignment with merchandising/supplier and drive execution.

Greater Atlanta Area

• Deliver online program data analysis to clients by measuring the programs ongoing effectiveness against metric targets
• Coordinated integrated teams from one or more external agencies or functional organizations supporting managed initiatives.
• Subject matter expert for assigned product category online by learning and reporting on best practices, industry standards, and legal requirements associated with assigned projects
• Prioritized and categorized projects, tasks, and ad-hoc request to ensure deliverables and program goals are met or exceeded by applying project management skills through the use of project logs & status dashboards.
• Managed client initiatives that include onboarding new products online, updating marketing content, and maintaining product SEO value.
• Facilitated digital implementation activities to increase digital use and customer satisfaction.

Alpharetta, GA

• Advised clients on how to take advantage of their loyalty product by using program analytics to create marketing solutions and to promote the development and growth of the program.
• Created website design concepts based on suggested marketing strategies that facilitate user engagement for the reward program. Concepts were then used to initiate the software development cycle.
• Presented written analysis findings and recommendations, onsite, to key marketing leaders with direct impact on executive level decision.
• Initiated new web application functionality and features based on business requirements.
• Identified actionable insights, provided recommendations, and influenced the direction of the business through statistical analysis of large data sets.
• Designed financial and status reporting used to provide visibility of the status of their reward program. Reports were also used to satisfy client federal regulations.

Greater Atlanta Area

• Managed client projects in product and brand development utilizing third part relationships.
• Built and maintained ecommerce websites using the platform Volusion.
• Consulted with third party vendors on SEO value & opportunities to increase public awareness of client products.
• Responded to client needs through answering phones, e-mail, and verbal communication.
• Modeled behaviors expected by the clients.
• Organized daily self-projects to meet high level requirements according to client expectations.

Education record

Designing Effective Website Certificate Responsive Web Design Certificate Creating Web Pages (HTML) Certificate

Bachelor Of Arts (B.A.), Graphic Design