Carrie Campbell Email & Phone Number

Washington, Dc, Us

Member of brand-led market research industry coalition created to ensure a quality foundation for marketing data intelligence. Part of the team conducting ground-breaking research on the impact of respondent fraud on market research. Contributed to industry knowledge and best practices, promoting data quality and integrity by speaking at various industry events and webinars.

New York City, New York, Us

Washington, Dc, Us

Consumer insights and multi-platform media research & analytics expert working with brand solutions and content teams to secure partnerships and to quantify National Geographic's impact in partner campaigns. A researcher with client and supplier side experience who can turn data into engaging and actionable stories. Experienced in CPG, Tech, Corporate Reputation, Finance, Media, Travel, Luxury goods, markets. Led team in developing, executing, and leveraging syndicated and primary research data, analytics, and other sources of insights to competitively position National Geographic in global marketplace. Oversaw all research and analytics needs before, during, and after sales process for National Geographic global media. Managed syndicated, primary research, and advertising campaign analytics teams providing strategic and tactical guidance to senior executives, sales and client solutions. Led brand lift study programs for linear, social, digital, and print advertisers. Provided analytics and insights support to international licensing, communications, editorial, and executive teams.

Bozeman, Mt, Us

Board of Trustees member for National non-profit seeks to enhance the quality of life of women with breast cancer through a unique retreat program that combines breast cancer education and peer support with the therapeutic sport of fly fishing. The program offers opportunities for participants to find inspiration, discover renewed energy for life and experience healing connections with other women and nature. Served as Strategic Planning Committee Chair.

Managed all lodging and non-destination clients, syndicated and custom research. Oversaw new client acquisition and retention. Served as industry consultant for various lodging companies including Marriott, Hyatt Hotels, La Quinta, Baymont Inns, InterContinental Hotels Group, Best Western, Accor Hotels, American Hotel & Lodging Association, Prime Hospitality, as well as TV Guide and USA Today media. Keynote speaker at travel industry conferences.

Senior insights consultant who turned consumer insights into actionable business strategy for Fortune 500 clients and Federal agencies including Dept. of Defense, EPA, and IRS. Provided research-based strategic insights and recommendations to help clients leverage emerging cultural trends and drive successful innovation opportunities. Frequent industry conference speaker.