Carrie Schafer Email & Phone Number

I am a seasoned corporate communications executive with deep experience in managing global teams and running global programs. A bit about me:* An award-winning 25-year corporate communications veteran who has managed and executed a wide range of internal and external communications programs, including thought leadership campaigns, public relations, marketing, industry analyst relations and crisis communications. * Knowledgeable in all things technology-related. * Supporting B2B technology clients like CSG International and Avanade.* A passionate leader with extensive expertise successfully leading virtual, global teams. * Seasoned storyteller with keen ability to convert technical jargon into relevant news and prose, whether it is a press release, case study, bylined article, messaging document, collateral, employee messaging or white paper.* Self-starter with unique combination of management experience at executive level and ability to execute tactics across all areas of a communications program.* Entrepreneurial executive, with experience managing and growing topline revenue and managing budgets.

Seattle, Washington, Us

I've served as a vital member of the Corporate Communications Team at Avanade, covering a wide range of projects, initiatives and executive communications support. My work over the past 13 years has included a multitude of programs and projects, including providing communications support to executives and key leadership, internal and external communications initiatives, client evidence and marketing programs. My remit has included:Crisis Communications: Including the creation of communications plans and programs during the global pandemic. Executive Communications: Day to day support for Chief Executive Officer, Chief Growth Officer and other key leaders as needed.Strategic Communications: Planning and execution of a variety of months- and year-long programs.Message development for everything from large scale programs to crises.Marketing campaign support: Including planning, execution, message development and other counsel.Thought Leadership: Including creating frameworks for global research, creating thought-provoking content to support thought leadership campaigns as well as a wide variety of content for multiple channels. Content development: Including the creation of bylines, speeches, white papers, web copy, marketing collateral, client evidence, video scripts, webcast scripts, social media campaign content, emails and talking points. Strategic Communications: Supporting companywide initiatives that required full strategic and tactical support.SharePoint and Microsoft Technology user: I've used my extensive skills to craft SharePoint pages for key programs and analyze data for impactful decision-making.Microsoft and B2B Technology expert: As a 25-year veteran of the technology industry, I use my expertise and knowledge to help make sense of key trends for internal and external audiences.

Englewood, Colorado, Us

* Executed and managed international public relations/ industry analyst relations program for international billing software and services company, producing minimum of 200 placed articles annually. * Directed and created all communications materials, including press releases, case studies, bylined articles, white papers, presentations and messaging documents. All materials created were leveraged by company’s sales, marketing and executive management teams globally. * Developed and managed relationship with public relations agencies to increase visibility in North America; provided oversight to all vendor relationships internationally.* Developed employee communications programs to emphasize company’s corporate initiatives and key priorities. Managed executive communications strategy with company’s regional offices to ensure cross-team corporate culture awareness.* Created communications materials to support company’s executive management team, including media training, preparation of key messages and crisis management.* Increased Internet presence and clarity of messaging by directing company’s rebranding of Web site after divestiture of major assets.* Successfully developed and executed strategic communications plan for company’s purchases and divestitures of major assets. * Developed company’s first industry analyst relations program worldwide as well as all materials necessary for briefings, preparation of key executives/sources and briefings.* Successfully executed crisis plan during numerous crises, including outcome of company’s arbitration with its largest customer in 2003.

Us

* Managed team of junior and mid-level associates for Weber Group Denver.* Successfully directed day-to-day PR, marketing and analyst activities for several technology accounts, including OSS software maker JD Edwards and numerous B2B startup technology companies.* Flawlessly created all materials for accounts, including press releases, byline articles, proactive pitches, industry analyst presentations, messaging documents for executives, PR plans, etc.* Successfully directed all client communications; managed all aspects of account, including budgets.

Denver, Colorado, Us

* Successfully managed public/media relations program for country’s largest baccalaureate degree-granting college, significantly increasing visibility among key constituents.* Created and managed all crisis communications for college.* Wrote all relevant communications materials for college sources, including press releases, communications plans and key messaging documents.

Fort Collins, Co, Us

* Generated hundreds of positive media placements by identifying key scientific and technological research developments with news value and promoting to national publications. * Led all tactical facets of PR program, from source development to written communications. * Created and executed university’s crisis communications plan; led crisis communications during massive flood, which was recognized with a coveted PRSA Silver Anvil in Crisis Communications.

Staff writer for mid-sized newspaper in Washington State. Covered numerous beats, including courts, business, spot news, etc.

Staff writer/newspaper reporter for mid-sized newspaper in Washington state. Covered numerous beats, including agriculture, business, spot news, feature writing, etc.

Bachelor'S Degree, Journalism

Education record