Carrie Shoemaker, M.B.A. Email & Phone Number

Cincinnati, Ohio, Us

In addition to my responsibilities to my agency clients with RSW as Senior New Business Director and Account Strategist, I'm leading sales and marketing efforts for our new division, Lead|Riot (https://www.leadriot.com/). Lead|Riot is an outsourced B2B Lead Generation Firm that prospects differently...with more relevancy, empathy, and consideration. Lead|Riot is a new division of RSW.

Cincinnati, Ohio, Us

I lead agency new business development initiatives - I have prospected across nearly every industry (Tech, CPG, FinTech, Healthcare, HealthTech, Pharma, Manufacturing, Hospitality, Retail, Pharma, EDU, Financial Services, Insurance, Agriculture, Bio, MedDevice, etc.) and work with agencies of all types (Media Buying, Full Service, Branding, Digital, Creative, Design, PR, Production, Event / Experiential, etc.)

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

Promoted to lead recruiting for RSW/US in addition to my responsibilities in leading new business development initiatives for agency clients.

Cincinnati, Ohio, Us

RSW/US helps marketing services firms all over the country find and win new business. I consult with agencies (client list available upon request) in non-competing sectors including CPG, healthcare, higher education, retail, food & beverage, pharmaceuticals, lifestyle, financial services, law, automotive, etc. and assist them in the following:* positioning in the market* finding qualified leads* setting meetings with marketers / decision makers* new business development strategy* sales* helping clients close business up to 1Mil + (wins include Kohl's, Macy's, ESPN, Roths, Chipotle, Two Maids, Phoenix Children's, Marriott / Westin, Stone Buenaveza Salt & Lime Lager, Trimble GeoSpatial, Trimble Construction, Green Flash Brewing, Dexcom, Warburg Pincus, Wabash, LexisNexis, Invacare, Timberland, La-Z-Boy, Road Runner Sports, Oscar Health, Electrolux, CanARCHY, Riverside Health, Carrier & more).I've secured meetings with key decision makers (CMO's, Chief Growth Officers, Marketing Directors, Brand Mangers, etc.) at Apple, Uber, Bissell, Goose Island, Activision Blizzard, Margaritaville, Jack in the Box, Amgen, WW (Weight Watchers), Carnival Cruises, Perrigo, FAO Schwartz, Reef, United Way, Disney, American Heart Association, Biggby Coffee, Cincinnati Children's Hospital, Dermira, Sephora, Weber Grill, Virgin Voyages, P&G, Beyond Meat, Carhartt, Atlantis, Walgreens, Chanel, Nike, Molson Coors, Lululemon, Bombas, HP, Levi's, Doordash, LEGOLAND, Spotify, BMW, etc. ✅ ResultsConsistent overachievement (by as much as 250%) of goals across for every client each quarter. Agency Clients winning both small and large projects.In January 2022, I was promoted to lead recruiting for RSW/US.RSW/US has a philanthropic arm, RSW/Cares. Check out our Facebook (www.Facebook.com/RSWUS) to see our team in action giving back on a local, national, and global level through projects such as blood drives, volunteering at the Freestore Foodbank in OTR Cincinnati, etc.

Portland, Oregon, Us

52 is specialized boutique staffing agency based in Portland that handles Direct Hire, Contract, Contract to Hire placements. 52 works through various arrangements with individual hiring managers to place contract talent and/or team deployments. They help with all things creative + tech (Design, Marketing, Engineers, Developers, Product and Project Mgrs, etc). Clients (past and present) include Nike, Providence, Jaguar Land Rover, adidas, and more. I was approached to led 52's growth initiatives.52 was a prospect of one of my clients, and the president and managing director liked my outreach / style so much that they created a part-time role for me and hired me on a part-time basis to lead their new business development initiatives for a year. I implemented a new CRM and set it up for the company. I trained our small group on CRM, developed a prospecting plan for net new and cold prospects, trained and mentored a new sales person, developed a check-list to optimize the website for bizdev, scheduled over 25+ new new meetings, developed best practices (including cadences) for business development initiatives, etc. during my part-time tenure. In addition, I secured discovery meetings with Intel, Amazon, Thermo Fisher, Adobe, Novartis, Exterro, Bob's Red Mill, Columbia Sports Wear, Skydio, and more.

Examples of assignments include:* Partner with a higher education recruitment firms to win business from institutions * Recruitment and recruitment strategy for organizations* Consult with institutions to increase enrollment and yield, streamline processes, increase retention, and leverage CRM capabilities. * Career counseling for students, job seekers, and people wishing to change careers* Social media, branding, and marketing services * Coaching students through the college admissions process.JENZABAR - Harrisonburg, VA Remote / Telecommute and extensive travel (over 80% travel) Business Consultant 2016-2017 Jenzabar is a leader in administrative software products for the higher education market space. Jenzabar supports more than 1,300 campuses across the nation and around the world. I work with colleges and universities on the implementation, training, and best use of Jenzabar software systems, focusing on the admissions and financial aid modules.

Chicago, Illinois, Us

Pacific Oaks College (www.pacficoaks.edu) is a small, non-profit institution located in Pasadena, CA offering BA completion, MA, and teacher credentialing programs. PO is regionally-accredited by WASC.The Santa Barbara and Ventura Colleges of Law (www.collegesoflaw.edu) is widely recognized as being among the state's premier regional law schools, offering two exceptional pathways to a career in law or a law-related field. The Santa Barbara and Ventura Colleges of Law is a regionally accredited (WASC) nonprofit law school. I was promoted to leading online recruitment for both Pacific Oaks College and Colleges of Law, and navigated the complex partnership as an employee of TCS Education System working as a consultant to serve multiple affiliates. As an extension anAs Pacific Oaks College’s first Director of Online Admissions, I increased enrollment by over 750%, grew the admissions department by 400%, and the degree programs offered by 450%. ✅ Results:• Consistent achievement of enrollment objectives• Increased Fall 2014 enrollment by 10% over Fall 2013 for Pacific Oaks.• Consistently being recognized for expertise in leadership, pipeline management, and forecasting.• Increased Pacific Oaks College Summer I term enrollment by over 20% as compared with previous year.• Created Military Discount proposal that was approved in Spring 2015 to support recruitment efforts• Leading large scale changes that better align with the needs of the majority of the adult student population• Nominated and selected by senior leadership to participate in a series of leadership workshops for emerging female leaders within the organization.• Nominated and served on Community Service Week Committee, and organized employee volunteer day at Anti-Cruelty Society.

Chicago, Illinois, Us

TCS Education System (http://www.tcsedsystem.edu) is a private, non-profit organization that provides expertise in critical areas of need so the institutions within the system are able to reduce administrative costs while concentrating on providing students with a quality education. I was hired to launch the online campus as a start-up for Pacific Oaks College. ✅ Results:• Grew campus to make up approximately 36% of total student body and 28% of total revenue in less than 4 years.• Consistent overachievement of budget for enrollment and retention of students - exceeded Fall 2011 budget (first Fall start for online campus) by 240% (average across all the 10 affiliate campuses was 26%), Fall II 2013 by 37% (78% over previous year), Spring I 2014 by 125%, Spring II 2014 by 136%.• Increased Fall 2013 enrollment by 33% over 2012.• Hiring, training & leading a team of 4 admissions counselors to enroll over 750 students from 2011-Spring 2015.• Developing and implementing a comprehensive strategic recruitment plan designed to identify, attract, admit, and enroll a diverse student body. • Developing a new employee on-boarding & training program that was adopted across the system.• Assisting in the development of a career ladder.• Developing and implementing annual recruitment marketing plans in coordination with the central marketing team.• Implementing a proactive and service focused approach to student service (for example: established protocol that inquiries should be contacted immediately and responded to within 24 hours on business days; created & implemented a contact strategy designed to provide optimal support to students; lowered transcript evaluation turnaround from 4+ weeks to 24 hours).• Serving on several institution and system-wide assignments (Ethics Committee, Policy Review Committee, Employee Survey Action Team).

Palmetto, Fl, Us

Teltronics - now MedTel Services - (http://www.medtelservices.com/) is a technology company that offers manufacturing and engineering services, alarm management, call recording solutions, business phone solutions, cloud based solutions, customer contact solutions, and unified communications primarily to the government, correctional facilities, and pharmacies. I was responsible for driving and growing the sales in the B2B and B2C market. Sales and marketing responsibilities included strategic planning and forecasting, cold calling, development (or creative oversight) of marketing collateral, client retention, and existing client business development. I prepared and analyzed weekly reports from Salesforce.com, Visitor-Track, and Google Adwords, and worked with Sales & Marketing team to design telemarketing campaigns, qualification guidelines, and telemarketing professional interview techniques. Additionally, I planned and implemented direct mail, telemarketing, and email campaigns.✅ Results:• Exceeded strategic partner application goals for GE Security partners by 67% 3 weeks ahead of deadline• Signed over 35 strategic partners within first 4 months in position.• Leveraged Salesforce.com capabilities to drive best practices across the organization and increase productivity.• Created a channel partner program for Teltronics strategic partners.

Orange, Ca , Us

I was responsible for the recruitment of non traditional graduate & undergraduate domestic and international students for all programs within the three schools: The School of Business and Information Technology (MBA, DBA, BS), The School of Education (MAEd, EdD, EdS), and the School of Professional Psychology & Behavioral Sciences (BA, MA, EdS, EdD). ✅ Results: • Exceeded recruitment goals by as much as 190% in one term.• Broke campus record for most applications (12) in one week,• Exceeded overall recruitment goals for fiscal year ’07-’08 by 62%. • Exceed Fall II, Spring I, Spring II, Summer I, and Summer II recruitment goals by 40%, 190%, 146%, 145%, and 122% respectively.• Consistently recognized on the national 19 campus-wide Triple Crown & Top Achiever List for most applications and referrals on a weekly basis. • Selected as a member of the admissions panel for the Higher Learning Commission visit for renewing accreditation. • Developed and executed e-marketing campaigns for campus. • Selected by Director to manage and write all recruitment letters.• Coached and trained admission coordinators and admission counselors resulting in a reduction of ramp up time.• Credited with helping turn the department around to one that consistently achieves enrollment objectives through a proactive and service-focused approach to student recruitment and service.• Created and Implemented a contact strategy in the department to keep students engaged throughout the admissions process (email reminders about outstanding documents, notifying students when documents are received, etc.).

Orange, Ca , Us

Argosy University (www.argosy.edu) supports one of the largest communities of graduate students in the nation as well as an active, thriving undergraduate community. Argosy offers a supportive academic environment that combines teaching and practice training with the flexibility of programs on ground and online designed for working adults.I was hired to support the admissions team in recruitment. ✅ Results:• Promoted to Assistant Director of Admissions within 2 months, one of the fastest promotions within the history of the campus.

London, England, Gb

Clear Channel - now iHeartMediaInc - (http://www.iheartmedia.com/) is a mass media company specializing in radio broadcasting. iHeartMedia has the largest reach of any radio and television outlet in America.I was responsible for selling media such as radio, pod casts, and sponsorships by developing results based marketing, advertising, branding, recruitment strategies, events, & promotional opportunities for clients. I consulted with clients on advertising solutions and created optimal marketing and advertising campaigns.✅ Results:• Winning sales contest for developing the most new business• Receiving the Extra Mile Award.• Landing one of the biggest law firms Florida as a client. The firm spent millions on advertising through print, TV, etc., but no account rep had been successful in getting the firm on the radio.

RED - now Red212 - (http://www.red212.com) is an entrepreneurial small big brand agency that creates relevant human / brand connections through traditional, digital, social and emerging media. RED was P&G's in house production company and evolved into one of the most respected agencies around with a who’s who list of Fortune 500 global and domestic companies. I was responsible for project management and strategic development including creating sales and marketing plans, proposals, case studies, and PowerPoint presentations to develop new business. I managed RED brand (including website development and copy), developed RED promotions, and coordinated external client events. I managed sales campaigns for DRTV commercials using CRM. ✅ Results:• Selecting and implementing a CRM (salesforce.com) for the organization• Generating business within and outside of P&G• Assisting in the development of brand strategy for Procter & Gamble brands such as Swiffer, Mr. Clean and Crest White Strips.• Increased business outside of P&G by developing a list of target prospects, creating and executing a sales strategy including cold calling and emails, and securing sales pitch meetings for DRTV with GE, The Scotts Company, GM, etc. • Recruited and interviewed highly skilled individuals for account, project management, and intern positions.

Athens, Ohio, Us

Ohio University (www.ohio.edu) is a four-year public institution located in Athens, Ohio. Ohio University has been cited for academic quality and value by such publications as U.S. News and World Report, America's 100 Best College Buys, Princeton Review's Best Colleges, and Peterson's Guide to Competitive Colleges. The institution offers more than 250 academic programs and is regionally accredited by HLC.During my MBA program, I was offered a graduate assistantship. My responsibilities included creating a database for the recruitment of MBA students, outreach to admitted MBA students, research in entrepreneurship and management, and creating grammar tests for foreign students.

1996 - Summer Internship at The Kennedy Marshall Company (http://kennedymarshall.com/) The Kennedy/Marshall Company is one of the most respected production companies in the entertainment industry. Prior to the company’s beginning, Kathleen Kennedy and Frank Marshall, along with Steven Spielberg, were the founding partners of Amblin Entertainment. With thirty-six titles created under their banner, The Kennedy/Marshall Company has been nominated for five Academy Awards for producing the following films: War Horse, The Curious Case of Benjamin Button, Munich, Seabiscuit and The Sixth Sense. 1998 Summer Internship at Jerry Bruckheimer Films and The Avnet Kerner CompanyJerry Bruckheimer Films (http://www.jbfilms.com/) is known for blockbuster hits such as The Rock, Top Gun, Pirates of the Caribbean, Enemy of the State, National Treasure, and CSI.The Avnet/Kerner Company is a production company founded by Jon Avnet and Jordan Kerner. Jordan Kerner and Jon Avnet have 15 feature films and 14 television projects together. The company is known for such hits such as Fried Green Tomatoes, When a Man Loves a Woman, Red Corner, and Up Close and Personal.

Bachelor’S Degree, Film/English

Mba, Marketing/Finance/Accounting

Education record