Carrie Soderberg Email & Phone Number

Luleå, Norrbotten, Sweden

Australia

I have worked with: Swedish broadcast media, SVT, Ekot, P1 Morgon, Studio Ett, P4 Extra, Korrerapporten i P3, P3 Nyheter, P3 Planet, UR, Popreel, P1 Medierna and P1 Plånboken. I have delivered reports, acted as a correspondent, produced packages, and researched on diverse topics including: bushfires, climate change, Nauru files, immigration policy, Eurovision, the Lindt Café Siege, Australian bushfires, flood coverage, Julian Assange, the death of Carl Williams, Rupert Murdoch, tourism, plain cigarette packaging, the proposed internet filter, tourism and cyber bullying.SVERIGES RADIO: is Sweden’s national public radio broadcaster and broadcasts to almost 4 million people. There are 5 channels, P1 (Radio National style), P2 (Classic FM), P3 (Youth channel), P4 (Local radio) and P5 (Indigenous Sami Radio). SVERIGES TELEVISION (SVT) is Sweden’s public television broadcaster which operates 8 channels - 7 national, SVT1, SVT2, SVT24, SVT B (for children) and with UR, Kunskapskanalen, and one international, SVT World.For full details see the project section of my profile.

Luleå, Norrbotten, Sweden

Perth, Western Australia, Australia

Perth, Australia

During this period I have been engaged on a variety of content, communications, marketing, PR and event management projects including:CONSUMER PROTECTION WA / DEPARTMENT OF MINES, INDUSTRY REGULATION AND SAFETY: Employed as a Journalist and Community Education projects officer for this key WA government department, this role included writing and coordinating communications plans, restructuring brochure material, social media content and graphics, writing communications for the Commissioner, preparing materials and scripts for radio interviews, writing articles for industry magazines and managing social media channels.IPSOS: For this global market research and consulting firm my role included social research, interviewing participants, data entry and gathering insights around support for transport issues for a major government client.NORDISKA: I co-founded this pop up Swedish artisan bakery in Perth, using my communication and storytelling skills to develop concepts, branding and manage our social media. As an added bonus I was able to indulge one of my big personal passions – baking and cooking. SWEDISH WOMEN’S EDUCATIONAL ASSOCIATION OF PERTH: President with a key role in marketing, PR, event and conference organisation for this leading global professional women’s networking association.

Perth, Western Australia, Australia

The Department of Fire and Emergency Services (DFES) respond to a range of emergencies in WA such as fires, floods, storms and cyclones and assists WA Police with search and rescues. A critical aspect of the role has been the delivery of timely and accurate public information during bushfires, floods, storms and cyclones. Challenges include dealing with highly sensitive information, while managing stakeholder relationships and being flexible to the demands of an incident focused organisation. Highlights have included:• Supporting critical public safety initiatives providing timely and accurate public information and media coverage during bushfire emergencies, floods, cyclones and storms• Skillfully managing media relationships and highly sensitive information • Contributing to maximising the effectiveness of safety messages with initiatives such as identifying, purchasing and implementing broadcast solutions technology to enable high quality broadcasts in emergency zones and creating highly successful online bushfire safety videos • Instigating a well-received refresh of the 24seven magazine winning team member award as a result• Maximising the reach and effectiveness to ensure the successful launch of the annual bushfire campaign; scouting launch location and property, community liaison, pre-interviewing and lining up talent and guests, organising the day, media pitches and writing articles for online news

The national broadcaster provides high quality programming, independent news, information and content that enrich Australian communities. As part of the ABC Local Radio network, 720 Perth Afternoons offers a blend of music, news and interviews from Perth and around the world. With presenters ranging from seasoned ABC staff and those new to the program and the organisation, this role was continually changing. As one producer for the only daily, two hour program, a key focus was time management. Other challenges were the need to be highly responsive to breaking news, keeping a vigilant eye out for potential on-air glitches or last minute changes to the line-up.Overseeing the daily production of the Afternoons program from conception to on air and supporting the presenter, required the ability to be adaptable, highly organised, have a keen eye for emerging trends and topics and draw these insights into developing compelling stories.In this role I increased ratings from 3.2% to 7.4% working closely with management and the presenter to deliver stability, ensuring accurate timely news reporting and improving the content and delivery quality of regular features.

Sydney, Australia

On air for 25 years, Nightlife with Tony Delroy is an eclectic talk radio broadcast with segments ranging from the cult quiz The Challenge to news, current affairs, advice and chat with guests on diverse topics from around Australia and the world. Providing support to the presenter, one focus of this role was to develop and execute a content strategy, through intimately understanding the audience, keeping abreast of trends and topics to meet these needs and researching and developing content and format around engaging and entertaining that audience.Delivering themed hour-long specials and high quality radio in an environment, where issues could emerge unexpectedly, required the ability to think quickly, be organised with alternative content and a strong network of contacts to call upon if required.Highlights included:✔ Achieving consistently high ratings ✔ Increasing audience size for podcast downloads from 69,000 per month to 172,000 ✔ Developing stand-out content for ABC events such as “Mental As” week for ABC radio✔ Securing a week long front page feature in a prized position on the ABC website✔ Delivering a diverse range of stimulating stories This diverse role included:• Developing the content strategy, managing the content and guests and developing stories• Engaging the community of listeners by developing and executing promotional strategies • Promoting the program through diverse channels including online and social media• Ensuring all guests were briefed and comfortable with their appearance on the program• Sourcing, researching and writing scripts for the majority of interviews on the show • Coordinating nightly book readings, outside broadcasts and literary events • Coordinating people, technology and content to meet program requirements • Performing the secondary producer role on regular basis • Recording and editing interviews and packages and archiving material for the show

With music and guests from Australia and all parts of the globe, this program provides diverse conversations about key issues in society as well as food, travel, science, music, books, personal finance, sport, film, astronomy, fashion, gardening, relationships, collectables and more.My key accountabilities included:• Developing the content strategy, managing the content and guests and develop broadcast stories• Developing and executing new initiatives to update the show and increase listenership • Initiating and developing promotional activities• Ensuring all guests were briefed and comfortable with their appearance on the program• Sourcing, researching and writing scripts for of interviews • Developing & executing the content marketing strategy across online channels & social media• Following up and resolving technical as well as scheduling issues• Recording and editing interviews and packages and archiving material for the show

The focus of this role was to support the marketing team with activities designed to promote and market 702 ABC Sydney. Key events were the Andrew Olle Lectures, Sculpture by the Sea, The Christmas Giving Tree as well as Tony Delroy’s 20th Anniversary live Sydney show.This included creating promotional publications including newsletters, flyers and electronic publications, managing online content including events, competitions and blogs, coordinating and promoting listener events and preparing promotions and competition briefs for radio and online.I also developed and organised copy and print material, liaised with graphic designers and print communication providers, provided support at outside broadcasts and coordinated events and competitions with 8 regional offices.

• AFTONBLADET: Entertainment Reporter and Editor of Stockholm Today Tabloid paper based in Stockholm: 3.1 million readers every day. • ICA-KURIREN: ResearcherWeekly lifestyle magazine based in Stockholm. 700,000 readers in 2001. • NSD, Youth Editor, Reporter and ColumnistRegional tabloid paper in northern Sweden with 100,000 readers. • NORRA VÄSTERBOTTEN, Local Editor• PITEÅ-TIDNINGEN, Local Editor and ReporterTwo of the main regional newspapers in Swedish Lapland based in Skellefteå and Piteå-Tidningen respectively.

Graduate Certificate In Journalism, Journalism

Diploma Of Radio Broadcasting, Broadcast Journalism

Diploma Of Journalism, Journalism