Managed team of specialists to help build out integrated, digital demand generation campaigns and events targeting SMBs. Ensured execution and managed to specific pipeline generation targets for designated campaigns. Refined team plans based on reporting data to continuously align marketing plan with sales metrics.* Developed strategy for integrated greenfield, re-engagement and upgrade campaigns* Managed media agency relationship and optimized digital campaigns based on learnings* Maintained constant communication with sales to ensure campaign details and results were shared* Solely managed team budget and reconciliation process with finance* Worked closely with upmarket teams to ensure alignment and best practices

Built integrated, demand generation campaigns that generated sales pipeline. Managed lead reporting and analysis to ensure marketing activities were driving leads with the most potential. Collaborated closely with sales team to align strategy to support sales growth. Oversaw digital agency relationships and refined to drive successful lead generation campaigns.* Created and launched first SMB CxO multi-touch lead nurture campaign for company* Successfully launched large-scale Inc. partnership, project managing numerous assets to ensure on-time roll out* Managed Oracle presence at SaaStr annual event with multiple constituents* Developed internal and partner surveys to obtain market knowledge and used data to build out assets

CloudPassage Halo is a security and compliance automation platform that delivers a broad range of controls in any application hosting environment at any scale, on demand.Supported the sales and marketing teams by planning our field marketing strategy, and executing over 50 events annually across US sales territories, including all local and regional partner, association and meetup events.Responsibilities included:- Field & partner marketing strategy- Outreach, sponsorships & partnerships- Speaker proposals- Brand management- White papers & case studies- Sales & marketing collateral & videos- Tradeshow properties- Agency & contractor management

Spearheaded the development and delivery of internal/external marketing communications supporting 8M+ freelancers and 2M+ businesses in 170+ countries. Planned and executed over 50 marketing communications projects with 18 different freelancers in a single year. Facilitated the smooth launch of all global marketing programs and initiatives company-wide, encompassing:- Global campaign planning- Print marketing & direct mail- Webinars, events & contests- Testimonials & case studies- Client & freelancer communications- Brand management- Outreach, sponsorships & partnerships- PR & media support- Online & product marketing- Sales & marketing collateral- Website content & blogs* Established global marketing campaign strategy, marketing queue and branding guidelines.* Built a high value client acquisition engine for the activation, engagement and retention of freelancers and clients. * Driving force behind highly successful program launches, including “Big Idea” global competition, “Work Differently” movement, online Inspiration Center and testimonial engine with outreach.* Key contributor to the support and release of company’s first Annual Impact Report.* Influential in achieving 100% participation of field team in global marketing programs and promotions.* Initiated process improvements ranging from field team reports/assets to key message training.* Developed web content that effectively communicated to client base insightful data from online employment reports, year in review reports and client/freelancer surveys.* Orchestrated multiple events, summits and various IT and marketing-focused webinars.* Provided expert marketing and writing support to key enterprise partners.* Supplied content for “Complete Idiot’s Guide to Elance” and other industry-related publications.* Prepared marketing materials for leadership team speaking engagements and award submissions.

Directed all marketing and lead generation initiatives for Interwoven after acquisition by Autonomy, an HP company. Oversaw internal/external communications, online/print advertising, messaging, branding, seminars, tradeshows and webinars. Managed 4 staff.* Developed communications to support rapid growth from 70 to 900 to 2,500 employees.* Ensured consistent messaging and branding across newly acquired/integrated companies.* Played key role in developing the company’s first search engine marketing plan.* Led internal/external communications on worldwide executive briefing traveling roadshows.* As a creative problem solver with astute budget/project management abilities, delivered high-impact solutions under limited budgets and tight timelines.

Awarded for leading internal/external marketing communications efforts during key acquisitions.* Created branding transition program, website content and collateral.* Championed proactive communications that included Intranet, employee meetings, executive sessions and podcasts. These efforts were instrumental in gaining management credibility, optimizing employee engagement and facilitating change.* Organized all aspects of annual customer conference and worldwide sales kickoff events.* Saved $181K through skillful vendor and contract negotiations.

Drove multiple marketing projects from inception to fruition, including online promotions, website relaunch, newsletters, events, workshops and sales collateral.* Led core website redesign efforts, entailing content development, site maintenance, project management and vendor management.* Planned/executed an inaugural optimization summit event that exceeded attendance expectations.* Championed successful new marketing initiatives such as a monthly online customer newsletter and bi-monthly webcast series for customers and prospects.

Delivered innovative marketing strategies on tight budget for startup biotechnology company.* Planned and executed marketing programs and website relaunch for core product, the PLAC test.* Coordinated the efforts of web developers, vendors, ad agencies and online marketing company.* Initiated and developed a speaker training program for physicians and thought leaders.* Created articles, white papers and case studies for online advertising and direct sales.* Streamlined budget, expense and reporting process between marketing and accounting.* Took ownership of organizing tradeshow activities, saving $20K+ in outsourcing fees.

Orchestrated a large number of customer briefing meetings, internal team events and monthly customer training seminars, requiring extensive multi-tasking and meticulous project management.