Carrie S. Email and Phone Number

Reporting to the Senior Marketing Manager, oversee development & management of key B2B marketing campaigns including email drip campaigns, web & print advertising, social media, direct mail, & customer correspondence. Manage timeline, team members and vendors for multiple marketing programs & events. Oversee & execute trade show strategy & logistics for events of all sizes. Develop & manage vendor relationships. Create, implement & manage custom demo materials program, utilized by Sales as strategic collateral pieces. Manage social media for multiple product lines across Twitter, Facebook & LinkedIn channels. Streamlined & coordinated re-branding of collateral for newly acquired company. Hired, trained & managed marketing intern.- Successfully executed presence at National Retail Federation (NRF) “Big Show” (30K+ attendees), securing five key Fortune 500 leads in 2015 that resulted in ~ $1.2M in projected new business.- Led successful cross-team collaboration & QA process across marketing, product management & engineering to execute on 2014 annual trade show initiatives, securing first major grocery retailer customer for our showcase solution.- Developed & implemented consumer product line’s marketing automation strategy using Pardot, resulting in a 49.58% open rate, 3.45% CTR and 30% landing page conversion rate.- Multi-year recipient, Employee Spotlight Award (2015, 2014, 2012, 2011), recognizing success in project management.- Tools: Pardot, Hootsuite, Adobe Creative Suite, MS Office, Salesforce.

Managed B2C timeline, budget, vendor relationships, creative direction & internal teams for nationally distributed annual sportswear catalog. Coordinated integrated marketing campaign for annual art materials trade show. Implemented design standards for e-commerce website.- As marketing liaison to Jordan Schnitzer Museum of Art’s (Duck Store-owned) Precious Cargo gift shop, spearheaded communications, cross-promoted events and designed marketing collateral, resulting in 24% increase in sales (2010).- Designed & streamlined implementation of new “Duck Store” brand across 8 locations.- Recipient, Outstanding Customer Service Award (2006).- Tools: Adobe Creative Suite, MS Office.