- Wrote and distributed press releases via PR Newswire platform; one of them was translated to 14 languages and picked up by 741 media groups, including Associated Press and CNET, and covered more than 710 million audiences in 61 countries- Planned and organized state-level events including 2020 Global Video Forum, The Association of Southeast Asian Nations Media Partners Forum, European Media Partners Cooperation Online Forum, and Latin-America Partners Media Cooperation Online Forum- Served as liaison with Netease and managed official account operation on Youdao Dictionary platform - Wrote and edited social media copy for official Twitter account

MWC 2020 Huawei 5G Live Online Campaign – Tech Talk Project- Created creative brief and pitching presentation PowerPoints- Communicated with clients, creative team, and suppliers in both English and Chinese to polish campaign scripts- Produced 28 videos in English and Chinese in 60 days, uploaded them on YouTube, Facebook, and Weibo attracting an average of 50k viewsHuawei Cloud We Link Campaign- Wrote lines and brainstormed ideas for the initial campaign stage- Served as casting coordinator for clients and production team - Produced 6 videos including 1 one-take campaign in 30 days and uploaded on Weibo, resulting in 2M viewsHuawei Cloud Greek Green Island Campaign- Researched trendy social media promotion approaches and designed a customized creative brief for the client- Constructed a long-graphic social post on the Huawei WeChat official account that generated 19k views

- Produced video marketing campaigns for clients, increasing product sales 30% more than initially expected - Designed and distributed multiple online surveys targeting both loyal and potential customers’ drinking behaviors on Facebook which provided data for the primary research of the brand’s market- Strategized on problems the brand faced and created solutions to better promote the brand - Wrote weekly status reports regarding the project process, creative briefs, and the final new market approach debrief - Brainstormed ideas during weekly meetings to create new campaigns to approach the new market

- Designed 4 out-of-home public service campaigns (“Live Green”) to raise awareness about global warming, which were published on the billboard of the Changsha Huanghua International Airport - Designed a public service print ad (“Helping”), which was published in public as well, and attended the Great Wall Awards, a nationwide competition of the advertising industry in China - Planned and organized multiple events, such as galas and expos, to let the public know about the importance of 'thinking out of the box' in advertising design

- Promoted on Weibo, a Chinese short blog platform, by posting weekly and increased followers by 3M- Wrote promotional materials for the TV show Day Day Up and distributed to various news websites such as Sina and Sohu resulting in Day Day Up’s ratings increased 4.65%- Wrote crisis press release for The Inn for rebuilding the reputation of the show before the premiere and received the rating of 1.089, the highest in the history of the season- Held events successfully by inviting famous celebrities such as Wei Zhao, the Chinese actress, Xiaoming Huang, the Chinese actor, social influencers, and fan representatives as a part of the team