Carrigan Whiteley

Carrigan Whiteley Email and Phone Number

Product Director Transforming Insights into Product Innovation & Marketing Success | Helping Brands Connect Deeply with Their Audience | Data-Driven Web Design @ VoChill
Carrigan Whiteley's Location
Austin, Texas, United States, United States
About Carrigan Whiteley

I am all about leveraging consumer psychology and behavioral insights to drive product innovation, enhance user experiences, and develop marketing strategies that forge strong connections between brands and audiences. My ability to analyze consumer behavior has been pivotal in crafting strategies that resonate deeply and create lasting bonds.Growing up in Southeast Asia, my passion for exploration and understanding diverse cultures has profoundly shaped my approach to building inclusive, powerful brands. This unique perspective enriches my work, enabling me to foster communities around shared values and aspirations.During grad school, driven by my love for travel and community, I initiated wellness retreats worldwide. Starting in Canada and expanding to Kenya, Morocco, Bali, and beyond, I transformed a personal passion into a thriving community of like-minded individuals. This experience underscored the power of shared experiences in building communities and brands.In my career, I apply a holistic perspective, blending my background with analytical skills to help companies grow. My focus is on strategic marketing, data analysis, SEO/SEM, and digital campaign management, with proven results in scaling operations and boosting engagement.Key achievements include:Launching and expanding wellness retreats across 12 countries, doubling capacity, and quadrupling revenue within a year.Leveraging Google Analytics and A/B testing to increase website conversions by over 5000%.Building data warehouses and leveraging insights to increase AOVI excel in strategic marketing, consumer insights analysis, SEO, content strategy, and community building. I'm committed to driving innovation, fostering inclusive brands, and creating impactful, meaningful connections.Let's connect to explore synergies and shared goals. Contact me at carrigan@kuyawellness.com.Things I love:Consumer Psychology | Brand Positioning | Marketing Strategy | Product Innovation | User Experience Design | Google Analytics | A/B Testing | Community Building | Data Analysis | Market Expansion | Revenue Growth

Carrigan Whiteley's Current Company Details
VoChill

Vochill

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Product Director Transforming Insights into Product Innovation & Marketing Success | Helping Brands Connect Deeply with Their Audience | Data-Driven Web Design
Carrigan Whiteley Work Experience Details
  • Vochill
    Director Of Product Marketing
    Vochill Feb 2024 - Present
    Austin County, Texas, United States
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  • Habitat
    Founder | Market Expansion, Brand Development
    Habitat Aug 2019 - Present
    Austin, Texas, United States
    Founder & Growth Strategist: Focus in Market Diversification & Customer EngagementAs the founder behind this retreat company, I spearheaded the launch and exponential growth of 22 transformative wellness retreats across 12 countries, profoundly impacting over 250 participants' lives. Some of our key outcomes included: Strategic Growth & Scaling: Doubled retreat offerings and quadrupled revenue within the first year by implementing dynamic growth strategies and responding agilely to customer feedback.Brand Positioning & Market Penetration: Successfully diversified our product portfolio. This move not only expanded our market reach but also cemented our reputation as leaders.Data-Driven Decision Making: Employed comprehensive analytics to guide marketing strategies, optimize operational efficiency, and enhance customer experience. This approach was pivotal in understanding market trends and customer needs, enabling us to tailor our offerings for maximum impact.Community Building & Customer Loyalty: Cultivated a strong, engaged community, evidenced by an impressive 70% customer retention rate. Our focus on quality, transformative experiences, and customer satisfaction fostered a loyal customer base and a robust word-of-mouth referral system.Operational Excellence: Streamlined operations and enhanced service delivery through the adoption of cutting-edge technologies and processes, ensuring scalability and sustainability of the business model.This journey has not only been about growth but also about creating meaningful, life-changing experiences for our clients. It's a testament to the power of strategic brand positioning, innovative growth strategies, and a relentless focus on customer satisfaction and engagement.
  • Kuya
    Product Director & Growth Marketing Strategy
    Kuya Jan 2024 - Jul 2024
    Austin, Texas, United States
    As a Product Director at Kuya, my mission transcends the conventional boundaries of product development; it's about architecting a brand that resonates deeply with our customers, inviting them to be an integral part of a transformative journey. By focusing on crystallizing the consumer experience and leveraging authentic data gathered from real customer interactions, I drive the creation of products and services that increase LTV and average spend. We are on path to become leaders in the Ketamine Therapy space, due to the innovation of our products and experience. We are currently the only clinic in the country that offers Ketamine Therapy in this way,which I believe will create lasting impact and substantial change in mental health.,
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  • Kuya
    Strategic Marketing Manager
    Kuya Aug 2023 - Jan 2024
    Austin, Texas, United States
    Strategic Marketing Manager | Social Media Growth, Lead Generation & Conversion Optimization | Google Analytics & Tag Manager Specialist | Web Design + ManagementI've led a team to notable success, turning strategic challenges into measurable outcomes. My primary focus here is data-informed decision making to turn insights into result. Here's how we made an impact:Social Media Growth: We boosted our social media presence by 44.1%, focusing on engaging content and community building, expanding our digital footprint and audience engagement.Lead Generation and Conversion: Through a targeted 5-month strategy, we increased qualified leads by 40% and improved conversion rates by 18%. By refining our marketing funnel, we better aligned with customer needs, enhancing efficiency and outcomes.Website Overhaul for Increased Engagement: Redesigning our website led to a 123.4% jump in traffic and a 5,511.9% surge in conversions. Implementing Google Analytics and Tag Manager, we focused on data-driven decisions to continuously optimize our online presence.In each initiative, we combined strategic planning with data analysis to drive growth, engage with our audience, and achieve our marketing goals.
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  • Kuya
    Marketing Team | Email Marketing & Content Strategy | Webflow Web Designer
    Kuya Feb 2023 - Aug 2023
    Austin, Texas, United States
    Marketing | Email Marketing & Content Strategy | Member Engagement & Conversion Optimization | Webflow Web DesignerIn my role as a Marketing Team Member, I spearheaded the development of two critical email autoresponder sequences, focusing on member onboarding and targeted engagement in order to enhancing customer journey and retention. Using segmentation strategies, I boosted the email open rate and click-through rate to an exceptional 70%, surpassing industry standards. Additionally, I managed our blog's content creation and posting schedule, ensuring consistent, valuable engagement with our audience. My efforts culminated in a strategic website redesign that led to a marked increase in conversion rates, underpinning our brand's digital presence and revenue growth.Achievements:Developed and implemented two key email marketing flows, improving engagement and customer retention.Achieved a 70% email open and click-through rate, setting a new benchmark for industry performance.Revitalized the website's user interface and user experience, driving significant improvements in conversion rates.
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  • Kuya
    Customer Service Specialist
    Kuya Aug 2022 - Feb 2023
    Austin, Texas, United States
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  • Third Eye Cacao
    Marketing Strategist | Team Lead
    Third Eye Cacao Jan 2022 - Oct 2022
    Austin, Tx
  • Travelstride
    Lead User Experience Designer | Design Systems & User-Centric Optimization
    Travelstride Mar 2021 - Jul 2021
    Austin, Texas, United States
    In my role as Lead UX/UI Designer, I spearheaded the development of a design system, unifying all design initiatives under a cohesive framework that enhanced brand consistency and user experience across our products. Using Figma I created comprehensive wireframes, accelerating the design-to-development process. I managed a skilled team of engineers and served as the communication link to the product manager, optimizing team efficiency and ensuring projects aligned with user needs and business goals.I created customer feedback and research mechanisms to use in our design methodology, and through A/B testing led to an increase in user satisfaction and decrease in bounce rate.My holistic approach to UX/UI design not only elevated our product offerings but also established a robust foundation for continuous improvement and innovation in our design practices.Achievements:Developed and implemented a comprehensive design system, resulting in a 40% increase in design efficiency.Managed and enhanced cross-functional team collaboration, improving project execution speed.Leveraged customer feedback to refine UX/UI, leading to a 15% uplift in user satisfaction.Drove user engagement up by 25% through strategic design research and application.
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  • Vincere Health
    User Experience Design + Research
    Vincere Health Nov 2020 - Mar 2021
    My role involved leading user research initiatives to understand behavior patterns, which informed the iterative design process. By synthesizing data from usability tests, I strategically improved interface layouts. I also directed the development of intuitive user flows and interfaces, significantly reducing user journey complexities and improving conversion rates.—Worked on a cross-functional team to redesign onboarding process for Vincere Health.—Interviewed 18 users, created 3 user personas and user journeys. -Developed design in an agile framework u-Created a designed high-fidelity interactive prototype using Figma that went through 2 rounds of A/B usability testing before being delivered to client. -New user onboarding is currently in development stage and is set to be released in iOs in 2021
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  • General Assembly
    User Experience Design Immersive
    General Assembly Oct 2020 - Jan 2021
    Austin, Texas, United States
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  • Outdoor Voices
    Outdoor Voices — Customer Outreach
    Outdoor Voices Mar 2018 - Sep 2018
    Austin, Texas, United States
    Ran social media strategy and correspondance between the company and clients, as well as worked with marketers and content creators; increased overall user engagement by 4.9%Established Brand Voice to ceate more cohesion across all communication channelsCustomer Service Representative, effectively communicating with customers regarding business protocol, products, and branding. Consistenly maintained a 5 star rating from customers.Took response time from 24 hour window to 20 minute window during business hours.Created new employee onboarding guidelines to maintain brand identity through language and persona
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  • Texas A&M University
    Undergraduate Research Assistant
    Texas A&M University Aug 2016 - May 2017
    College Station
    Conducted Research in Industrial/Organizational Psychology regarding workplace diversityInterviewed over 500 participants and synthesized data through both quantitative and qualitative methods.Published study regarding LGTBQ+ rights in the workplace, and safety of self-expression in terms of job security, opportunities for promotion, and likeability from co-workers.Collected literature reviews, conducted a meta-analysis of over 150 papers, culminating through composing research papers on topics about workplace discrimination.Generated new research topics, designed research methodologies, including collaboration with research professors across four universities.
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  • Halliburton
    International Hr Intern
    Halliburton May 2016 - Jul 2016
    Al-Khobar Governorate, Saudi Arabia
    Human Resources InternUnderwent intensive courses regarding human resource management, including SAP softwareWorked on projects dealing with 5000+ employees, including salary management, education, and hiringprocedures.Created Excel code that saved the company $10,00 annually.
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Carrigan Whiteley Education Details

Frequently Asked Questions about Carrigan Whiteley

What company does Carrigan Whiteley work for?

Carrigan Whiteley works for Vochill

What is Carrigan Whiteley's role at the current company?

Carrigan Whiteley's current role is Product Director Transforming Insights into Product Innovation & Marketing Success | Helping Brands Connect Deeply with Their Audience | Data-Driven Web Design.

What schools did Carrigan Whiteley attend?

Carrigan Whiteley attended Maryland University Of Integrative Health, Texas A&m University, General Assembly, International School Of Bangkok.

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