Erick Carrillo Borjas Email & Phone Number

Redmond, Washington, United States

Greater Los Angeles Area

• Some of my most exciting Freelance and Contract Projects:★ Vallarta Supermarkets – Sylmar, CAFastest growing Hispanic super market chain in So. California
• Develop new and modern visual elements to connect with Hispanic millennials including the general market.
• Unify and standardize all in-store POP displays for all 64 stores and outdoor visual elements, including outdoor billboards.
• Proactively explore, propose and manage new photography ideas for deli and bakery products.
• Create packaging for deli, bakery, and private-label products.★ Zar Foods, Corp. – Los Angeles, CA Locally owned seafood restaurants
• Collaborate with Owner and company managers to reposition restaurant visual branding.

Dallas/Fort Worth Area

• Lead graphic designer responsible for redefining PPAI’s corporate identity.
• Collaborate with Sales and HR teams to create sales and membership materials to drive company revenue.
• Create print and digital visual elements for promotional products at national expos, seminars and business conventions.

Greater Los Angeles Area

• A Division of Sony Music Entertainment, representing Latin America’s top 10 recording artistsSenior Graphic Designer May 2015 – Oct 2016
• Worked directly with CEO, Sony Music executives, recording artist’s management and production vendors to create effective visual communication with target customer.
• Developed social media campaigns for key artists to support national awards such as Billboard and The Grammys, increasing traffic to artist’s social media sites by 30% vs previous year.
• Created record labels, packaging, outdoor signage and apparel for key artists as lead designer.
• Built and maintained day-to-day relationships and negotiations with print production and vendors.

Greater Los Angeles Area

• Leading Mexican Quick Service Restaurant (QSR)in So. California Senior Graphic Designer Dec 2010 – Dec 2015
• Developed and executed creative strategy, resulting in a 40% lift in sales in a down economy. Consulted with Company’s Owner, Advertising and Operations groups.
• Achieved 30% YOY cost savings for printing/production via negotiations with key vendors. Coordinated printing and packaging production.
• Designed in-store visual concepts, including point-of-purchase (POP) displays, menus, mailers, and packaging for all restaurants.
• Innovated and implemented new methods for food presentation. Managed in-house photography production and photo treatments of key menu items.

Freelance, December 2008 - 2013. Greater Los Angeles Area

• Home and electronics department store chain with locations throughout SouthwestAdvertising Graphic Designer
• Developed and executed overall new bilingual visual design strategy for in-store POP to connect with multi-generational Hispanic consumers.
• Designed bilingual credit card campaigns, billing statements, and collateral materials such as posters, outdoor billboards and brochures.
• Realized a cost saving of $250k by optimizing printing and mailing process.

El Paso, Texas

• Supported visual and web design for many of the University’s coveted partners, including The Consulate of Education and the Antarctic Research on Global Warming.
• Collaborated with faculty across several departments to streamline communication between student and professors via web-based mediums.

Bachelor Of Fine Arts (B.F.A.), Graphic Design And Printmaking

Activities and Societies: UTEP Instructional Support Services / Graphic Designer

High School, Physics - Mathematics Magnet Program. Specialized In Industrial And Architectural Drawing