Erick Carrillo Borjas Email & Phone Number

Redmond, Washington, United States

Greater Los Angeles Area

Some of my most exciting Freelance and Contract Projects:★ Vallarta Supermarkets – Sylmar, CAFastest growing Hispanic super market chain in So. California •Develop new and modern visual elements to connect with Hispanic millennials including the general market. •Unify and standardize all in-store POP displays for all 64 stores and outdoor visual elements, including outdoor billboards.•Proactively explore, propose and manage new photography ideas for deli and bakery products.•Create packaging for deli, bakery, and private-label products.★ Zar Foods, Corp. – Los Angeles, CA Locally owned seafood restaurants•Collaborate with Owner and company managers to reposition restaurant visual branding. •Create new restaurant menus, indoor and outdoor materials to support new concepts, increasing store traffic and sales by 40% within 6 months. ★ Jazzi Jigz – Los Angeles, CA•Implemented a fun and creative brand strategy for sneaker accessories targeting kids and adults.•Supported marketing tactics through in-store communications, brochures, and packaging.

Dallas/Fort Worth Area

•Lead graphic designer responsible for redefining PPAI’s corporate identity. •Collaborate with Sales and HR teams to create sales and membership materials to drive company revenue. •Create print and digital visual elements for promotional products at national expos, seminars and business conventions.

Greater Los Angeles Area

A Division of Sony Music Entertainment, representing Latin America’s top 10 recording artistsSenior Graphic Designer May 2015 – Oct 2016•Worked directly with CEO, Sony Music executives, recording artist’s management and production vendors to create effective visual communication with target customer.•Developed social media campaigns for key artists to support national awards such as Billboard and The Grammys, increasing traffic to artist’s social media sites by 30% vs previous year. •Created record labels, packaging, outdoor signage and apparel for key artists as lead designer.•Built and maintained day-to-day relationships and negotiations with print production and vendors.

Greater Los Angeles Area

Leading Mexican Quick Service Restaurant (QSR)in So. California Senior Graphic Designer Dec 2010 – Dec 2015•Developed and executed creative strategy, resulting in a 40% lift in sales in a down economy. Consulted with Company’s Owner, Advertising and Operations groups.•Achieved 30% YOY cost savings for printing/production via negotiations with key vendors. Coordinated printing and packaging production.•Designed in-store visual concepts, including point-of-purchase (POP) displays, menus, mailers, and packaging for all restaurants.•Innovated and implemented new methods for food presentation. Managed in-house photography production and photo treatments of key menu items.

Freelance, December 2008 - 2013. Greater Los Angeles Area

Home and electronics department store chain with locations throughout SouthwestAdvertising Graphic Designer•Developed and executed overall new bilingual visual design strategy for in-store POP to connect with multi-generational Hispanic consumers.•Designed bilingual credit card campaigns, billing statements, and collateral materials such as posters, outdoor billboards and brochures.•Realized a cost saving of $250k by optimizing printing and mailing process.

El Paso, Texas

•Supported visual and web design for many of the University’s coveted partners, including The Consulate of Education and the Antarctic Research on Global Warming.•Collaborated with faculty across several departments to streamline communication between student and professors via web-based mediums.

Bachelor Of Fine Arts (B.F.A.), Graphic Design And Printmaking

Activities and Societies: UTEP Instructional Support Services / Graphic Designer

High School, Physics - Mathematics Magnet Program. Specialized In Industrial And Architectural Drawing