Digital Transformation Manager
- Responsible for the creation of a digital sales model for new customers and the development of new digital products. Reports to the Digital Transformation Manager and leads a team of 19 people, generating savings of.
- I developed the business case that allowed the approval of the budget for US$12 MM to implement the digital transformation project.
- I led a multidisciplinary team of UX/UI developers and designers that produced a cultural change within the company, obtaining a working environment measurement of 92% satisfaction.
- I trained in agile methodologies with the McKinsey consultancy and worked in the role of Product Owner.
- Implemented a new digital sales model that changed the customer acquisition cost from US$300 to US$100 and increased the total sales share from 1% to 25%.
- I managed the relationship with technology providers which resulted in an improvement in executive productivity from 19 to 54 sales per month.