Carroll Henning Email & Phone Number

Northfield, Illinois, United States

Lisle, Illinois, United States

Lisle, Illinois, United States

Oak Brook, Illinois, United States (Remote)

I was part of a team responsible for standing up a national marketing, communications and sales training function. We developed and implemented marketing and sales communication processes, collaterals and campaigns to grow revenue and customer wallet share. Solutions that I introduced and led the development of included:- Annual Purchases Planning Worksheet, tracks and consolidates customer spend - Marketing collateral and training for a new exclusive merchandising program, XPRESS… Show more I was part of a team responsible for standing up a national marketing, communications and sales training function. We developed and implemented marketing and sales communication processes, collaterals and campaigns to grow revenue and customer wallet share. Solutions that I introduced and led the development of included:- Annual Purchases Planning Worksheet, tracks and consolidates customer spend - Marketing collateral and training for a new exclusive merchandising program, XPRESS Hardware- Weekly territory manager national training on products, vendors and sales processes- New territory manager on-boarding program and on-demand TM training catalog Show less

Norwalk, Ct (Remote)

I led the post-acquisition transition of Fastener Fair USA -- North America's fastest-growing annual, B2B trade show for the industrial fasteners industry -- from Mack Brooks Exposition to Reed. I spearheaded event planning, speaker and sponsorship opportunities, operations, budget, sales, and marketing. Our team enhanced this international event by adding and improving show elements that both met Reed KPIs and served the global fastener community.I secured relationships with… Show more I led the post-acquisition transition of Fastener Fair USA -- North America's fastest-growing annual, B2B trade show for the industrial fasteners industry -- from Mack Brooks Exposition to Reed. I spearheaded event planning, speaker and sponsorship opportunities, operations, budget, sales, and marketing. Our team enhanced this international event by adding and improving show elements that both met Reed KPIs and served the global fastener community.I secured relationships with industry associations, exhibitors and other influencers as well as added three advisory board members; trained a cross-functional show management team and an international show sales team; and, developed a content channel and conference program expected to generate $50,000+ in registrant revenue and $30,000+ in sponsorship revenue in its first year.Our show team also developed and executed a impactful marketing plan which included building a new site to improve inbound and content marketing, launching a new digital newsletter, and, activating digital and social media campaigns. Show less

Cedar Rapids, Ia (Remote)

Vance Publishing originally brought me on board to manage two national conference and trade show events serving the professional wood products manufacturing industries. In year one - following an integrated, multi-channel attendee marketing plan I developed - we increased registration and on-site attendance 15% and doubled non-booth revenue from the previous year for both shows. Event attendee revenue continued healthy growth in 2016 & 2017.The wood division/Woodworking Network was… Show more Vance Publishing originally brought me on board to manage two national conference and trade show events serving the professional wood products manufacturing industries. In year one - following an integrated, multi-channel attendee marketing plan I developed - we increased registration and on-site attendance 15% and doubled non-booth revenue from the previous year for both shows. Event attendee revenue continued healthy growth in 2016 & 2017.The wood division/Woodworking Network was acquired in Dec 2015 by CCI Media, where my responsibilities expanded to strategic marketing communications supporting all Woodworking Network media products and live events. I established a professional marketing function at this $5M B2B publisher that planned and produced print & digital advertising, social posts, online content, event colaterals , marketing pieces and other tools to generate revenue and build the brands.Advertising sales, event attendance and event sponsorship revenues saw consistent, quantifiable growth while under my marketing direction. I managed the development and launch of an annual wood industry 40 Under 40 recognition program, Woodworking Network video and live streaming products, and an executive networking program branded the Woodworking Network Leadership Forum. I also established the use of social media, video and digital channels in event attendee marketing efforts. Show less

After 10 years of working full-time in big PR agency and PR-related positions with increasing responsibilities, I took the opportunity to move to freelance and consultancy work while raising my family. Projects included content development, marketing communications and media relations for among others North Suburban YMCA, Northbrook Chamber of Commerce, McDonald’s Corp., Pioneer Press, St. Norbert School and Sacred Heart School.

Chicago, Illinois, United States

The consummate big PR agency account management experience on a classic big PR agency global account - McDonald’s CorporationAs account manager over a team of 4, I oversaw the budget, staffing, and tactical execution on one of the agency’s largest accounts. With “ketchup in our veins,” we planned and executed PR and marketing communications campaigns to support McDonald’s menu and properties - Olympics, FIFA/World Cup, Happy Meal, Big Mac and others. We produced marketing… Show more The consummate big PR agency account management experience on a classic big PR agency global account - McDonald’s CorporationAs account manager over a team of 4, I oversaw the budget, staffing, and tactical execution on one of the agency’s largest accounts. With “ketchup in our veins,” we planned and executed PR and marketing communications campaigns to support McDonald’s menu and properties - Olympics, FIFA/World Cup, Happy Meal, Big Mac and others. We produced marketing communications events, media relations, video and owner/operator engagement tactics to help drive restaurant traffic, test new menu items, support company initiatives and build the brand around the world. Show less

Chicago, Illinois, United States

With a $14-million budget, HRDI was one of Illinois' largest not-for-profit public health and behavioral healthcare providers.I established a PR and communication function to support HRDI’s shift into public managed care and its development efforts. I produced professional PR materials, annual report, quarterly newsletters and live events that positioned HRDI as a public health leader in Illinois and kept our story in front of key stakeholders - legislators, community partners, media,… Show more With a $14-million budget, HRDI was one of Illinois' largest not-for-profit public health and behavioral healthcare providers.I established a PR and communication function to support HRDI’s shift into public managed care and its development efforts. I produced professional PR materials, annual report, quarterly newsletters and live events that positioned HRDI as a public health leader in Illinois and kept our story in front of key stakeholders - legislators, community partners, media, federal health agencies, founders and donors. Show less

Graduate Certificate, Digital Marketing And Integrated Communications

Ba, Journalism And Mass Communication

Activities and Societies: Delta Gamma