Working in partnership with some on Australia’s leading universities, I am responsible to own, direct and develop strategic marketing initiatives and go-to-market plans to grow online university programs at scale. Responsibilities include:• Develop go to market plans and strategic marketing initiatives for partners. • Holistic marketing strategy and proposition development for partnerships• Lead and plan delivery of work across the marketing function to ensure successful orchestration and implementation.• People Manager to Digital Marketing Managers, Digital Performance Managers and Product Marketers.• Develop the Product Marketing function, source capabilities required and roll out cross functional processes and frameworks to launch new products in market as effectively as possible.• Senior customer marketing leadership to improve adoption of customer first marketing efforts – lead organisational education and implement new ways of working to enhance customer and business value. • Senior digital marketing leadership - accountable to meet and exceed business targets, be subject matter expert, and escalation point for partners, agencies, and teams.

My role at Telstra was to develop the end-to-end Customer Experience for a new enterprise product for small businesses, redefine how customers would engage with the product (end to end), identify where improvements could be made, identify new customer propositions and then support Telstra in iterating the offer (including features) to ensure customer goals were met. My key responsibilities and achievements included:• 6+ months ongoing online & face to face customer research to inform the customers desired product & service experience• Reporting on the insights holistically through showcases, workshop facilitation, customer journey mapping & service design blue printing• Collaborating with stakeholders (Product Engineering, Product, Marketing, Mobile Apps, Sales, & Assurance) to develop and prioritise opportunities to deliver on customer, technical and business outcomes.• Roadmap development

Embedded into organisations to pinpoint customer pain points and design solutions to enhance long term adoption of B2B and B2C products and services, I successfully developed a reputation as an expert in customer experience strategy, design and delivery. Responsibilities typically included:- Lead stakeholder interviews and workshops to uncover organisational priorities and goals.- Conduct qualitative and quantitative customer research to draw out existing customer journeys, needs, pain points and behaviors. - Frame customer insights, problems and solutions through design artefact development (such as customer journey maps, persona development and service blueprints) and storytelling- Bring together customer facing teams to showcase, prioritise and ideate solutions - Champion the voice of the customer through strong people skills, communication & presentation skills required to effect change- Strategy, go to market and roadmap development for internal teams to execute from. - Introduce Human Centered Design, Design Thinking and co-design ways of working within organisations focused on a customer first culture.

Dedicated Sports Licensing and Merchandising Account Executive.

The Hunter Box (formally known as Soda Marketing) Responsibilities:- Research and coordination of information for input into the Marketing communications strategy - Management of events and related marketing, including event logistics, conceptual promotions, set up and hosting - Other events and marketing ad hoc duties Coordinated and Marketing of events for client, the Victorian Chapter of AIMIA.

- Intensive internship at the Australian head office, gaining practical experience in the areas of business operations, inventory analysis, human resource management, finance and marketing.- Worked independently and trained in ADP Payforce payroll system.- Generation of employment contracts.- Gained insight and sound experience in HR operations (payroll, remuneration management, superannuation and legalities).

-Attended morning meetings and stock reporting alongside with Associates and Brokers.-Introduced to Iress Market technology, the firm's competitive wealth management tool.-Placed orders for stock for clients alongside broker and analysed the Australian Stock Exchange. Information gain regarding the stock market, customer share portfolios and superannuation was invaluable.-Experience in professional, corporate offices.