Accounts: AT&T & Warner Media

Accounts include: Wells Fargo, Honda Financial Services, City of Hope, and California Lottery

Accounts: Universal Pictures, NBC, The Estate of Tupac Shakur, Motown RecordsOversaw a team of media, strategy, analytics, project management, and account services staff as the agency-of-record for African American media buys (television, digital, and radio) for Universal Pictures. Advised on marketing efforts for over 30 films to-date for Universal, with additional multicultural account responsibilities that have included NBC, the Estate of Tupac Shakur, and Motown Records. Managed client, agency, and media relationships to ensure successful fulfillment of brand and product growth goals, clarify marketing initiatives, and support strategic advertising and media decisions. Maintained P&L and performance metrics to meet key milestones, keeping agency leadership abreast of account performance.

Led teams within the marketing and client services departments in executing all aspects of B2B and B2C marketing plans – including ideation, budgeting, and high-level customer interactions for all accounts. Served as a key liaison among domain owners/clients and Yahoo! to aggregate domain names and monetize online properties through digital advertising. Worked closely with Yahoo! partner managers to ensure marketing efforts aligned with corporate and partner strategy goals. Oversaw brand development and content strategy for all social media channels (Facebook, Twitter, LinkedIn, YouTube, Instagram, blogs), using Google Analytics and other social monitoring tools to optimize performance. Implemented online advertising and remarketing strategies using AdWords, Advertise.com, and Facebook ads, and created targeting email campaigns that generated above-average industry rates for open and click-trough’s. Additionally handled planning and rollout of international conferences, events, and loyalty programs.

Worked with Sony to structure marketing plans for 10 new film releases, including creation of one sheets, trailers, marketing collateral, and promotional materials. Conducted competitive research on market segmentation and trends to guide strategic decision-making. Provided leadership and direction to members of the marketing team.