Homes.com, Apartments.com, Red Lobster

Red Lobster

-Utilizing audience data to inform creative messaging and media recommendations to clients while working parallel with various internal and external teams-Supporting work with the DMP and managing day-to-day onboarding of CRM and other first-party data-Creating customer profiles and analysis of audience segments by providing actionable insights via Tableau dashboards

• Assisting in creating customer profiles by building out audience data from Neustar for clients, segmenting the audiences and turning out insights specific for targeting individual clusters• Monitoring and updating Facebook Audience sizes and tracking inventory daily

• Drafting, uploading and monitoring search ads in Google Ads and preparing reports on advertising campaigns• Interpreting data from Facebook Ad Manager, Google Analytics, and IQM and evaluating through Sisense reporting• Editing and desiging ad copy for email campaigns, formatting copy using HTML in IBM Acoustic• Assisting with conversion sheets to match donors to specific campaigns, reviewing suppression files, compiling opt-outs• Building report templates in Canva, gathering B-roll for client-based advertising campaigns

Responsibilities Include: - Assist event services office with events, reservations, and projects- Providing students, department faculty, and university groups with quality customer service

• Supported Finance department in transition to new financial system• Helped process payment and billing information in Salesforce• Updated and translated over 8,000 dealer contracts and subscriptions• Worked the cancellation queue and updated dealer accounts

• Assisted club members with golf carts and bags; developed relationships, learned member preferences and anticipated customer needs to enhance experience• Opened and closed golf course and driving range; executed specific processes and procedures for efficient operations• Stocked the golf course and driving range with necessary supplies• Supported tournaments and special occasion event logistics; set up and tear down