Carson Drake Email & Phone Number

Peregrine Consulting LLC is an independent consulting firm focused on driving growth & operational efficiencies for startups. We have 8+ years of experience in operations, launch & scale, growth, GTM strategy, and sales operations and management. Our startup clients range from Pre-Seed to Series B stages within the FitTech, Consumer Tech, PropTech, and Logistics / Delivery industries.Highlights of past projects:• Created Sales & BD functions and org structures, hired first 8 members (remote) at 2 SaaS companies• Secured several fully integrated banking partnerships including Brex, driving $400k in monthly revenue• Established channel sales framework, playbooks, and strategies for SMB, mid-market, and enterprise clients• Developed subscription-based product, driving revenue from $1.5M to $3M in 6 months at a seed-stage startup• Launched API, rewards, and affiliate demand channels; accounting for 53% of monthly conversions• Built out GTM and expansion strategies for marketplace business & oversaw launch in 6 markets on a limited budget• Designed and executed multiple supply growth campaigns for pre-seed startup, driving 5x growth to supply base

New York, Us

• Led GTM strategy & operations functions of a partnership with largest US dental products manufacturer; scaled Candid solution to 550 dental practices while achieving multi-million dollar annual run rate• Fully redesigned supply chain processes & implemented new software enabling our team to cut average product delivery time to customers in half• Scaled partnership with national dental products supplier to 10 markets while running west coast region; reached multi-million dollar ARR

San Luis Obispo, California, Us

Harvestly closed its doors in June 2022. • Built GTM strategy & launched San Diego business; secured 80 vendors in 5 weeks• Managed P&L & achieved $800,000 GMV in active markets• Led growth strategy; grew customer base 6x across paid marketing, referrals, paid social, and SEO channels• Introduced multiple retention tactics including a subscription model, brought 30 day retention average from 28% to 62% across active markets

San Francisco, California, Us

• Partnerships won generated $550k in revenue; exceeded quota targets in 2020 Q2 & Q3• Built strategy, closed partnerships, launched & scaled food delivery at 30 properties in Denver and 10 in Atlanta• Secured new cleaning partners in 5 markets, leading to a 40% increase in resident resubscription rate• Closed new cleaning partner in Dallas, improving overall satisfaction from 4.2 to 4.9/5• Built and managed all reporting of the partnerships segment & related forecasting• Managed implementation of Kustomer CRM tool for our provider network & built functionality allowing them to manage their Amenify business

San Francisco, Ca, Us

• Led resident hosting growth program within our multifamily portfolio, contributed to 83 bookings in Q4 through a series of growth campaigns I constructed• Launched and managed first direct listing pilot with Greystar in Austin; grew revenue 110% to goal on 80+ booked stays in Q3 & Q4• Implemented quality management procedures targeting Pro & Homes Host performance; boosted overall ratings from 4.4/5 to 4.7

• Designed & released our first ratings system to gain insights from the guest experience, generating over 1,000 rated stays to date• Built ratings dashboard to monitor stay performance & delivered monthly performance trend reports to corporate housing suppliers; insights led to an increase in overall stay scores from 3.1/5 to a 4.2/5• Automated partner onboarding process via flow improvements, lifecycle comms, and self-service tools; reduced average activation time from 21 days to 6 days• Created a 5 step quality assurance process to increase accuracy of 13,000+ property listings; oversee a 5 person offshore team• Implemented a vetting and compliance program to ensure potential clients fit our defined criteria; partnered with international compliance body ASAP to expand program internationally• Developed key platform features with our Product team to boost partner engagement and adoption; feature adds reduced inbound support volume by 75% MoM

• Developed weekly support dashboard driven by SQL reports & defined KPI metrics and strategy for CX function• Managed build out and transition of customer service platforms -- Zendesk to Kustomer• Built CX function, hired and managed team of 6; averaged CSAT of 94% on 5,000 tickets solved• Drafted and incorporated SLAs while automating tier 1 support responses through macros & issue routing; trimmed first reply time on inbounds from 8hrs to 4.1hrs in H1 2018• Wrote and integrated 60+ lifecycle and transactional emails covering resident & provider experiences; increased average purchase conversion 61%• Designed product roadmap to automate the extend stay process; led to 30% of users extending stay while on trip

San Francisco, California, Us

• Managed team of 9 Account Representatives, selling UberEATS across Midwest region• Generated $770k in net earnings for UberEATS Midwest business in H2 2017• Oversaw all selling efforts while launching UberEATS in Indianapolis, finishing with 110+ participating restaurant accounts in less than 6 weeks• Effectively tracked team performance through building a variety of Salesforce dashboards and reports; owned metrics reporting for Chicago sales hub • Rapidly expanded our UberEATS coverage area in Milwaukee; less than 3 months after launch, UberEATS serviced more territory in the city than any competitor• Created variety of training materials as part of a multi-day educational sales program for all U.S. based Account Reps

San Francisco, California, Us

• Designed and launched first remote telesales pilot for the India UberEATS business to diversify and broaden selling channels; conversion rates have outperformed field sales results• Initiated a weekly restaurant compliance evaluation; grew average compliance score from 4% to 76% within 5 weeks• Enabled team to take a more data driven approach to sales performance; built dashboards and standardized metrics tracking / reporting via Salesforce.com and Google Data Studio• Developed a sales training and coaching program to properly onboard new Sales Managers and Account Representatives, collectively impacting 60 people

San Francisco, California, Us

• Overhauled UberEATS driver document landing pages, upload, and approval processes in Milwaukee and Minneapolis-St. Paul, leading to a 60% MoM increase in document acceptance rates; scaled efforts regionally to 30 additional cities working directly with Product Operations• Managed all operations related to driver supply acquisition, document compliance, top of funnel, virtual onboarding & training, communications, and retention in Milwaukee and Minneapolis-St. Paul• Developed monthly paid marketing and targeted referral campaigns to build driver base in Minneapolis-St.Paul, acquiring ~1,000 drivers in the process & significantly improving our reliability in market• Created and launched driver reengagement campaigns to reduce churn and increase monthly retention, leading to a 35% MoM reduction in churn

San Francisco, California, Us

• Led UberEATS launches in 10 cities, including Minneapolis - St. Paul, Milwaukee, and Denver, overseeing marketing, driver acquisition, and restaurant sales• Launched several supply acquisition efforts to increase driver density and reliability in Denver, resulting in 4,500 additional drivers on Uber platform• Handled driver supply building efforts and internal systems configurations across UberEATS launches in Nashville, Connecticut, Philadelphia, Baltimore, Florida, and New Orleans• Closed 4 of the top 5 restaurant groups in Denver• Built and closed diverse portfolio of 125 restaurant accounts for UberEATS launch in under 7 weeks• Remotely onboarded and trained 100+ restaurant owner/operators on how to use the UberEATS platform in less than 2 weeks

San Francisco, California, Us

• Managed team of 6, overseeing driver operations efforts; restructured team based on skill set and function -- marketplace efficiency, driver retention & engagement, driver acquisition.• Built geospatial analysis tool to better understand Santiago's marketplace health, leading to the creation of more efficient dispatching properties, and accurate ETAs. • Scaled geo-expansion efforts across city's comunas, resulting in MoM trips growth of 3x.• Created and launched several driver-partner acquisition initiatives, growing Santiago's active driver base 5x in Q1; increased first trip conversion rates by 45% during that time. • Launched monthly rider referral campaign, resulting in 38% growth in active user base.• Redesigned driver lifecycle communications & messaging cadence across email and SMS platforms.• Developed driver re-engagement and retention campaigns, reducing monthly driver churn from 9% to 4%.• Built driver fraud prevention measures to rein in losses during signup process and document compliance initiatives to ensure drivers met city regulations on platform.

San Francisco, California, Us

• Managed supply acquisition across 8 cities, focused on funnel conversion and driver retention.• Served as Compliance Lead for team, ensuring that driver-partners are properly licensed and operating within the given regulatory ordinances across our cities.• Launched Fargo, ND in May 2015, leading all aspects of the expansion from logistics set up, city government outreach, and communications.• Operated as Regional Payments Lead for U.S. Central & Canada, oversaw driver payment processing for 150 cities, and coordinated product rollouts across cities.• Served as Regional Learning & Development Lead for U.S. & Canada; created and implemented the first internal training and education program for all new hires.• Executed driver operations efforts for several on-demand campaigns including Uber Ice Cream, Uber Costumes, and Uber Spring Cleaning across 8 midwest cities.

Chicago, Il, Us

• Created and presented unique sponsorship packages & built GTM strategy for Fortune 500 clients• Became the NHL subject matter expert for team, leading comprehensive sponsorship analysis of all 30 NHL teams for Google• Conducted primary and secondary research of global sponsorship deals, maintaining effectiveness of the IEG database• Developed competitive intelligence strategies, providing clients with data trends and strategic insights to maximize their sponsorship portfolio

Bachelor Of Arts (B.A.), History

Bachelor Of Arts (B.A.), History & International Business

High School