Caroline Carson Email & Phone Number

Fremantle, Western Australia, Australia

Australia

Design, print house consultation and website design for a full merch range release - 20 itemsFull scope project management and design - original design concepts, design development, sourcing garments, managing and refining test prints, all consultation with print house, designing the online store they were sold in.5x original tees + shorts, hats, jumpers, towels ect.Store linked below.

Australia

Designing successful interactions and business outcomes using brand character, creative writing, short videos, graphic design, visual narrative and a consistent online persona. Over the last year we've cleaned up SLV's online presence.Branding, logo, website, merch store and banners across all platforms.+ An in-video font guide for YouTube episodes, and a written voice guide for use across the team.Our visual and written voice is seen across Instagram, Facebook, EDMs, our website and YouTube. Creating a character and tone that connects with our audience online. I'd been running the social media accounts of @elayna.carausu and @riley.whitelum for two years (Apr 2020 - Jul 2022), before branching out into a broader range of communications channels within Sailing La Vagabonde.

Australia

Managing the interior design concept for a 60ft sailboat, home of Sailing La Vagabonde. Full scope project management - original design concepts, design development, visual mock-ups of all spaces + practical application of the designs - eg. procurement and ordering of viable materials to actually make the build happen. As a designer and visionary, I take full responsibility for anchoring my visions into reality.This project combined imagination and style with practical skill that allowed the design to manifest successfully in real life. During this project I worked alongside both my client and their boat builder (Rapido Trimarans) to manage hard and soft fit outs - from walls, taps and cabinetry to throw rugs and finishing touches. Carson Creative brings to the table collaborative problem solving, unique design concepts, clear communication and efficient project management. It's also my job to help the boat builders understand the design vision even when they may not be fully on board with it yet.

Adelaide, South Australia, Australia

@elayna.carausu + @riley.whitelumFor 2 years I told the story of Sailing La Vagabonde through brand voice, character and visual narrative over on Instagram. Their profile handles are above if you’d like to check them out for yourself - my work was published up until June 2022. Starting April 2020.I designed our visual and written online presence with a blazing passion.My mission was to entertain, engage, excite, attract, dazzle and amuse an Instagram following of 300k.Reels, stories, captions and friendly interactions. An ever-evolving online presence that inspired alternative living, connected with the travel community, and told the story of a unique and colourful life lived at sea. The two Instagram accounts I managed ran parallel to the YouTube channel 'Sailing La Vagabonde' (channel link below). My main objective here at SLV was to connect with, engage and inspire our audience on Instagram – with intentions to bring viewers full circle back to our main point of contact – YouTube. Growing, upholding and nurturing our viewers is the aim of the game here in order to keep interest and revenue flowing. (1.8M subscribers and counting).

Portfolio: https://www.behance.net/carsoncreativestudio

Adelaide, Australia

Geraldton, Western Australia

Graphic Design Print, desktop publishing, branding, web & signage for public events, community development, arts & corporate projects.+ Occasional customer service & executive assistant relief.

Sydney, Australia

Planning, designing and creating marketing materials and digital platforms.Outgoing communication with parents and the public on behalf of the college.

Geraldton, Western Australia

Completed one year traineeship as Administrative support in Community Development/Arts & Culture. Continued as part of the team for another year.Assisting in a variety of different fields with execution of projects & admin:Corporate & community events, communications, corporate hospitality, customer service, governance & risk, HR & executive assistant relief.

Bachelor Of Communication Design, Design And Visual Communications, General

Certificate Iii In Business, Business/Office Automation/Technology

Completed as part of Administrative support traineeship in Community Development.