Carson Smith Email & Phone Number

Washington D.C. Metro Area

Manages U.S. News' travel website, travel.usnews.com, and our online travel agency, GoToSea.com. We help travelers plan their ideal vacation by analyzing expert and user opinion to find and book the best options. Our hybrid editorial/data-driven franchises include Best Vacations, Hotels, Rewards Programs, and Cruises.

Washington D.C. Metro Area

Product, audience and revenue development for U.S. News' Travel, Real Estate and Law verticals.

• Translates digital analytics & business data into analysis-driven reports that help company understand performance drivers and make smart product decisions.
• Identifies revenue & audience optimization opportunities, working with editorial, product and ad groups to act on business intelligence.
• Conducts research projects, combining user analytics, surveys and 3rd party data sources to inform both tactical decisions and business strategy.
• Evangelizes data-driven decision making across company with training and presentations.
• Supports management in evaluating new business opportunities.

• Manages web analytics reporting, analysis and training with aim of improving user experience and growing USNews.com's audience across its six content verticals.

• Improved profitability of e-commerce platform by analyzing data and recommending design/SEO changes.
• Executed email marketing campaigns and analyzed impact of results.
• Product management support for site/CMS overhaul that lifted traffic significantly.
• Worked with clients over phone to set up advertising campaigns and explain results.

Worked with movie studios and TV channels to analyze their social media activity and translate findings into actionable marketing/PR initiatives to increase word-of-mouth ticket sales.

Supported PBS' Brand Strategy group with digital media research reports, brand development communications materials, and station relations activities.