Carson Smith

Carson Smith Email and Phone Number

General Manager, Travel @ U.S. News & World Report
Carson Smith's Location
Washington, District of Columbia, United States, United States
Carson Smith's Contact Details

Carson Smith work email

Carson Smith personal email

n/a
About Carson Smith

Carson Smith is a General Manager, Travel at U.S. News & World Report. They possess expertise in web analytics, analytics, google analytics, omniture, seo and 11 more skills.

Carson Smith's Current Company Details
U.S. News & World Report

U.S. News & World Report

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General Manager, Travel
Carson Smith Work Experience Details
  • U.S. News & World Report
    General Manager, Travel
    U.S. News & World Report Sep 2014 - Present
    Washington D.C. Metro Area
    Manages U.S. News' travel website, travel.usnews.com, and our online travel agency, GoToSea.com. We help travelers plan their ideal vacation by analyzing expert and user opinion to find and book the best options. Our hybrid editorial/data-driven franchises include Best Vacations, Hotels, Rewards Programs, and Cruises.
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  • U.S. News & World Report
    Product Director
    U.S. News & World Report Mar 2014 - Sep 2014
    Washington D.C. Metro Area
    Product, audience and revenue development for U.S. News' Travel, Real Estate and Law verticals.
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  • U.S. News & World Report
    Senior Business Analyst
    U.S. News & World Report Mar 2013 - Mar 2014
    • Translates digital analytics & business data into analysis-driven reports that help company understand performance drivers and make smart product decisions.• Identifies revenue & audience optimization opportunities, working with editorial, product and ad groups to act on business intelligence. • Conducts research projects, combining user analytics, surveys and 3rd party data sources to inform both tactical decisions and business strategy. • Evangelizes data-driven decision making across company with training and presentations. • Supports management in evaluating new business opportunities.
  • U.S. News & World Report
    Web Analyst
    U.S. News & World Report Feb 2010 - Feb 2013
    • Manages web analytics reporting, analysis and training with aim of improving user experience and growing USNews.com's audience across its six content verticals.
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  • Cma Publishing
    Interactive Marketing Analyst
    Cma Publishing Jan 2009 - Jan 2010
    • Improved profitability of e-commerce platform by analyzing data and recommending design/SEO changes. • Executed email marketing campaigns and analyzed impact of results.• Product management support for site/CMS overhaul that lifted traffic significantly. • Worked with clients over phone to set up advertising campaigns and explain results.
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  • New Media Strategies
    Analyst Intern
    New Media Strategies Oct 2008 - Dec 2008
    Worked with movie studios and TV channels to analyze their social media activity and translate findings into actionable marketing/PR initiatives to increase word-of-mouth ticket sales.
  • Pbs
    Brand Management Intern
    Pbs Jul 2008 - Aug 2008
    Supported PBS' Brand Strategy group with digital media research reports, brand development communications materials, and station relations activities.

Carson Smith Skills

Web Analytics Analytics Google Analytics Omniture Seo E Commerce Digital Media Digital Strategy Competitive Analysis Advertising Product Management Interactive Marketing User Experience Brand Development Scrum A/b Testing

Frequently Asked Questions about Carson Smith

What company does Carson Smith work for?

Carson Smith works for U.s. News & World Report

What is Carson Smith's role at the current company?

Carson Smith's current role is General Manager, Travel.

What is Carson Smith's email address?

Carson Smith's email address is cs****@****ews.com

What is Carson Smith's direct phone number?

Carson Smith's direct phone number is +120268*****

What skills is Carson Smith known for?

Carson Smith has skills like Web Analytics, Analytics, Google Analytics, Omniture, Seo, E Commerce, Digital Media, Digital Strategy, Competitive Analysis, Advertising, Product Management, Interactive Marketing.

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