Assisting businesses in the retail, fashion, and media space to cultivate their dream brand presence, enhance their Influencer Management practices, and achieve their Social Media growth goals.

Created content for YouTube, TikTok, Instagram, Pinterest, Twitter, and Creative AdvertisementsIncreased Twitter following from under 350 to over 4,000 in 7 daysPromoted content on social networks Monitored engagement and shared detailed analytics with the teamEdited Video Content for multi-platform useUsed SEO to optimize traffic to our social pagesNegotiated influencer contracts and ran paid campaignsConducted competitive research for innovation

Conducted a co-tenancy gap analysis to evaluate sales and missing opportunitiesAnalyzed and reformatted NYC Market Analysis for available properties and rent comparisons Completed a competitive analysis on other large luxury players in the market Evaluated property demographics for each Tory Burch location

Assisted all customer inquiries at a high-volume storePersonal stylist for a variety of customers Created and maintained the overall displays in the store Updated inventory logs, organized, stocked, and cleaned Prepped and steamed clothing to be displayed and sold

Posted content for the brandStyled outfits to brand standardsHelped promote RTR via Instagram to an audience of 8.6k

Responsible for taking photos at main philanthropic, recruitment, sisterhood, and fundraising eventsGain usable content for any PR efforts and manage various media, as needed

Ran social media campaigns, photoshoots, planned posts Carefully curated Instagram posts & stories daily, increased follower count by 15% Planned, created, and executed multiple MailChimp campaigns Advised management on the curation of the brand image Created mood boards for the owner of rebranding strategy and store design

Managed the Instagram account for a month to an audience of over 21k followers Increased sales on the app through traffic to the Instagram account Ran campaigns, orchestrated quality photoshoots for content, and planned posts and graphics Gained the app 266 overall "Owners" in 2 5 months Implemented a new member system for the app and gained 252 paying users in 3 months Led and managed 7 student ambassadors to track posting and follow campaign messaging

Assisted with marketing campaigns, purchasing boost advertising, prospect research, direct mail campaigns and database management Conducted market research for articles to post in the newsletter and blog Participated in meetings for marketing and advertising teamsReviewed client profiles and produced a consolidated database representing client size, revenue, and metrics associated with their account Helped prepare PowerPoint presentations and decks for client deliverables