Carson Maguire Email & Phone Number

Helping 6Sense to build the best and most impactful products for user needs!

First UX Researcher at a Series B growth-stage start-up in employee benefits, establishing insight-driven practices through full research lifecycle and org-wide research advocacy.• Founder and lead for Voice of User program, collaborating with cross-company leadership from Sales, GTM, Support, Onboarding, Ops, Product, and Eng to compare, quantify, and prioritize customer/user needs and pain points across silos, feeding as primary input to product roadmap• Close partnership with all Product Managers, Engineering, and Designers to create, maintain, and execute on research roadmap for insight-driven development, including appropriate methodologies and target user groups• Lead for multiple internal and external design thinking workshops, ensuring user empathy as well as impact/effort tradeoff and prioritization• Creation, analysis and maintenance of NPS and PSAT programs including survey creation and targeting in-product, all-hands quarterly reporting, and metric education among executive leadership• Mentorship and education for other Design team members on research methodologies and moderation practices to encourage research practice as foundational within all projects

Greater Seattle Area

• Solo researcher and strategist for new Customer Experience team, performing end-to-end analyses of customer product journeys including opportunity sizing and impact, along with initialization of CSAT/NPS and Voice of Customer programs• Lead researcher for Smartsheet’s largest user persona/segmentation project to date, identifying customer clusters through combined quantitative factor analysis and in-depth qualitative interviews

Greater Seattle Area

-Lead researcher for Premium Products space, including genesis-to launch research for Smartsheet's no-code app development platform WorkApps. -Research planning and execution for a variety of Smartsheet features, from methodology choice to result synthesis; including in-depth interviews, design workshops, surveys, and usability

Seattle, Wa

Client: T-MobileEnd-user research for internal employee software and applications at T-Mobile.Mixed-Methods research including quantitative and qualitative moderation and UX.Collaboration with UX designers and T-Mobile Creative Studio teams to increase usability and effectiveness of internal T-Mobile systems.

Greater Seattle Area

A client-facing role via Course5 Intelligence (formerly BlueOcean) serving as primary research contact for MS Consumer Devices and Sales international field stakeholders across Windows, Surface, and Office categories. Landing insights to worldwide field community allowing for data-driven market planning across 19 countries, working with Sr. Category Managers across categories to build actionable insights based on stakeholder business priorities. Management of offshore team of data analysts along with cross-team collaboration and project management.Building executive-focused data visualization through Power BI and Excel, with a focus on furthering an analytical toolkit for robust data presentation.

Greater Seattle Area

Performed both quantitative and qualitative research and analysis for Fortune 500 companies, consolidating complex data into concise reports and insights.• Crafted live dashboard from qualitative IDI dataset for Big 5 consulting firm research project, generating insights used by CMO to develop new sales and account leadership strategies.• Synthesized B2B research for Microsoft clients into deliverables used to influence pricing and product development for multiple projects. • Wrote primary surveys and performed data analysis including crosstab generation and discrete choice modeling using toolkit comprised of Excel, SPSS, Marketsight, and SSI.• Managed quantitative client and vendor relationships while taking on leadership role for qualitative project team, leading final C-Level deliverables and project wallows.

Greater Seattle Area

Sold consulting services for multiple projects with a focus on quantitative research and analysis.

Seattle, Wa

Led multiple teams as project manager and client liaison in limited-duration projects, including:• Seattle Opera: Led team of six MBA students in comprehensive analysis of 7,000-member database to craft 7 donor segment profiles. Wrote donor survey for ongoing research.• Metrocenter YMCA: Directed six MBA students in intensive project to analyze brand and grow client base for Seattle YMCA Service Branch

Executive MBA Statistics Core, and Undergraduate Quantitative Methods.

Seattle, Wa

• Internal and competitive analysis used to drive re-branding discussion with Board of Directors. • Led cross-departmental committee to craft internal employee satisfaction survey. Synthesized results into presentation used to drive employee engagement.

Greater Seattle Area

Conceived and directed all marketing plans, communications, partnerships, and events for Broadway tours in Seattle market in partnership with Seattle Theatre Group. Significant emphasis on client/partner relations, brand development, project management, and budgeting, with oversight of over $1.2 million budget per season.

Greater Seattle Area

Greater Seattle Area

Master Of Business Administration (Mba), Marketing

Activities and Societies: Elected Class Student Representative, Women in Business Undergraduate Mentor, Marketing Association, Net Impact.

Graduate Certificate - Nonprofit Management, Non-Profit/Public/Organizational Management

Certificate In Editing

B.A., Theatre