Carson Mullins Pigg Email & Phone Number

Mclean, Virginia, US

• Small Business Administration - Account Product Development Lead (Summer 2022-Present)
• Develop strategy for team development of IT and operational products in service of the SBA
• Prioritize long- and short-term solutions to key stakeholder pain points
• Oversee implementation of a portfolio of products and modernization projects across multiple SBA programs
• Foster industry relationships with the goal of developing products that will best serve all stakeholders
• Coordinate rollout plans to mitigate risks, match dependencies, control budget, and bolster positive impactSmall Business Administration - CARES Act Implementation Support (March 2020 - Present)

• Managed $75K marketing budget and met inaugural season enrollment goals
• Helped to quadruple revenue for NYC-based B2B business arm
• Designed and placed all advertising and led social media and content marketing
• Crafted strategy for B2C target markets, class offerings, and schedules
• Learned basic HTML & CSS to better manage e-commerce platform and website
• Managed initial branding process and ensured brand consistency across teams

Washington, DC, US

• Formerly Strayer@Work, a subsidiary of Strayer Education, Inc. Fellowship designed to diversify Strayer’s portfolio through new brands. Core experience included supporting go-to-market strategy and launch of Generation.
• Worked directly with Strayer COO to reduce admissions team skill gaps
• Conducted analyses to highlight opportunities for reduced performance variation
• Consulted on software that arose from consulting engagements - providingideas and feedback on UX, tool functionality, and target market

Williamsburg, VA, US

• Managed confidential student records in Excel
• Conceptualized marketing strategies to increase event attendance
• Designed artwork for promotional items
• Communicated effectively with clientele in office and via phone
• Collaborated facilitation of larger events, for example 250+ -person receptions

Williamsburg, VA, US

• Researched effect of incarceration of mothers on children and national standards of care
• Interviewed participants in the field
• Catalogued, monitored, and analyzed data from participants in SPSS
• Contacted and surveyed jails and prisons across the country
• Contributed sections of published papers

Richmond, VA, US

• Interviewed members, guests, and employees to create content for blog
• Wrote blog posts for target audience of young to middle-aged parents
• Formulated a strategy plan for company’s new Instagram account

Bachelor Of Arts (Ba), Marketing, Psychology

High School