Carson Nunnally Email & Phone Number

Dallas, Tx, Us

• Lead continuation of successful brand campaign “I Drive a Sewell” producing over 100 TV/radio spots annually with attention to detail, a focus on creative quality, and adherence to OEM co-op guidelines. • Lead annual media planning and integrated communications to develop 19+ customized, multi-million-dollar media plans for Sewell’s luxury dealerships.• Piloted a technician recruitment campaign which led to 39% more hires year-over-year.

• Lead development of award-winning brand campaign. Client won best digital campaign in Communication Arts (’23), 7 regional ADDYs, 5 District ADDYs, and an award for excellence in interactive marketing. • Partner with strategists and media teams to “push the work” through proprietary brand positioning process, generative AI project work, SOV/SOM market testing, audience segmentation analysis.• Develop integrated communications plan, $3M media investment, and breakthrough creative brand campaign to help our client win in a highly competitive category.

• Led development of new campaign, production, integrated communications planning, and targeted strategy to increase brand awareness.• Managed client website redesign including development and presentation of UX/UI audits, wireframes, SEO, concepts, development, and integration of client feedback.

- Launched multi-million dollar omni-channel brand campaign to introduce the Scripps Health partnership with MD Anderson Cancer Center, leading to a nearly 20% increase in awareness in 2 years.- Guide 12 paid search campaigns and provide weekly insights and optimizations leading to more efficient CPLs (cost per leads).

- Hired to develop a memorable brand campaign and TV spots for Star Furniture to help elevate the perception of the furniture store away from the heavy discounting and sales messaging that pervade its category.

- Served as project lead on logo development. Managed scope, budget, timing and presented creative work to the CEO.- Provided strategic guidance, handled production for the “War Inside” campaign and directed a cross-functional team brainstorm to generate ideas for launch. - “War Inside” was recognized in the Communication Arts 2020 Advertising Annual.

- Led brand campaign refresh including qualitative research, post-production and campaign analysis. Relaunch holiday creative drove comparable store sales by 6.4%. - Developed SEO scope, audits and optimizations. Improvements in local search visibility led to an expanded SEO scope.

- Independently managed the launch of a $3 million dollar media plan, collaborating with teams across the agency to execute on unique messaging strategies, media tactics, creative deliverables, and timelines.

- Established the format for and led bi-annual competitive reporting, deriving key insights from creative work, industry trends and competitive spend to help guide Client's advertising and communications.- Proven competency managing creative production projects across multiple channels including quarterly TV campaigns and giant holiday print POS (point-of-sale) kits.

- Updated and co-led weekly status reports with Clients. - Worked with RBMM to develop new brand standards within "Step Forward" campaign.

Nashville Tn

- Wrote and published blogs relevant to the bachelor(ette) industry to creatively communicate the Bach Weekend brand.- Developed, published and monitored weekly social content utilizing Hootsuite. - Improved consistency of brand communication with an updated blog template.

- Marketing teaching assistant for a class of 40+ students.- Helped students identify key market insights and tell innovative stories for class projects.

Nashville, Tn

- Derived insights and strategic recommendations for brand re-positioning through comprehensive competitive audits, market research and employee survey results.- Assisted on print shoot production.