Carson Wong Email and Phone Number

● Marketing consultant to brands for online social presence and strategy ● Built relationships and consulted with clients during pre-production to meet specific needs including precise or restricted requests and expected timelines for product delivery. ● Produce, capture and edit various events including concerts, athletic events, sports promotions, commercial real estate and cultural podcasts.

Uber / Uber Eats● Developed and coordinated cross-channel measurement studies across online and offline channels to quantify the targeted and overall effectiveness of campaigns utilizing Kantar, Upwave and MOAT. o Campaigns: Tonight I’ll be Eating, March Madness, Super Bowl● Worked closely with cross functional teams to design and execute 20+ channel campaigns a year. All campaigns were developed to provide clients with unique events while quantifying short-term and long-term success for potential, current and lapsed consumers and contractors. ● Supervised a team of analysts in data management and reporting using Datorama; successfully tracked multiple campaigns which allowed teams to access historical data quickly.● Managed a continuous KPI document which provided consistent channel updates that highlighted performance outliers and allowed teams to make data backed optimizations.● Developed a workflow and Tableau dashboard that allowed Uber global teams to submit data that feed into a concise dashboard for executives to access and filter by business, country, channel, ect.● Managed ad-hoc requests for data-backed optimizations and considerations on short term notice.● Measurement Task Force: Part of a specific analytics team that specialized in campaign measurement applications and research; provided guidance for other MediaCom teams who were interested in supplementing measurement studies for future campaigns.

Uber / Dell / Rent-A-Center● Oversaw daily data operations, including data integration, processing, data pulls, analysis and weekly reporting for planning, media buying, and strategy teams. ● Led the development of bi-weekly presentations which provided insight into key influences for current, potential and lapsed customers in strategic DMAs.