• Manage a team of cross-functional program owners responsible for highest priority commercial transformation programs (account-based marketing, commercial realization, cross P&L offers, customer experience, and digitalization) required for the success of the newly formed services business division (supporting 1BEur in annual sales)• Act as Chief of Staff to Global Head of Commercial, Life Science Services; provided visibility and monitoring of all commercial activities and critical programs.• Remodeled marketing approach to a more strategic, highly targeted model through digital and account-based marketing. • Created and implemented client experience roadmap to create a seamless customer experience that builds customer loyalty and client retention. • Developed and executed strategic accounts program to drive c-suite engagement and expanded share of wallet across portfolio of services businesses.

• Lead and mentor a global team of professionals supporting two modalities, comprising biologics and viral vectors (supporting 100 mEUR in annual sales).• Translated global strategy / marketing plans into regional marketing plans, tactics, and actions to facilitate sales activities, while acting as a single point person to regional commercial teams.• Steered delivery of regionally-focused market development and customer engagement activities through development of annual campaign plans in alignment with overall business goals.• Developed lead generation process (workflow, execution, ownership) to drive revenues / market engagement.

• Led development and implementation of a 5-year strategy to drive short- and long-term growth through organic and inorganic opportunities, while serving as a key member of the strategic planning team (supporting $260M in annual sales).• Developed targeted marketing materials and product profiles to achieve overall business goals and objectives by executing market research and gathering insights.• Oversaw business development activities, comprising business case creation, financial modeling, and strategic analysis.• Planned and conducted market research to identify needs and pain points for improved marketing materials as well as target product profiles / requirements. Managed and maintained KOL relationships.

• Led all upstream and downstream marketing activities for two largest revenue generators within business areas, from messaging / positioning through life cycle management and new development projects. Assured translation of customer needs and problems into marketing strategies (supporting $60M in annual sales).• Managed all aspects related to product conceptualization, development, and design objectives. Ensured successful product position in market by leading pre-launch and post-launch activities entire as well as developing and implementing business plans for new products / product enhancements.• Assessed indicators of business performance, including sales vs. forecast (units, revenue, and gross profit), actual vs. plan selling price, product mix, disposables utilization, competitor information, and relevant marketing factors.

• Provided exceptional contributions as primary contact and sales consultant for cell therapy technology products. Improved overall financial performance and customer satisfaction in assigned territory, while managing +$6.3M in sales. *** Received Sales Consultant of the Year awards in FY 2016 and FY17 respectively by consistently exceeding performance expectations.

Managed the Abaxis VSpro Specialty Analyzer product line while expediting its growth through highly effective product planning, product development, and life cycle management. Efficiently covered program management, vendor relationships, forecasting, and purchasing for the Abaxis veterinary business. Developed and executed annual marketing plan and strategies to achieve quarterly and yearly goals for the VSpro product line. Led market research projects for current and potential new products as well as generated new product ideas and improvements to existing ones. Obtained funding approvals for R&D projects based on well-grounded business cases.Key Accomplishments:• Suggested and implemented the hardware design and software changes that improved the product quality• Contributed to the design of effective educational, promotional, and training programs

Provided market research services to biotech and healthcare companies, ranging from small startups to Fortune 500 corporations. Led projects in business development, market sizing, competitive analysis, financial modeling, and customer satisfaction. Identified clients’ needs, conducted market research studies, analyzed data, and developed business plans and financial forecasts for clients. Presented in-depth final reports to clients’ senior management.