Strike is the 2nd largest and fastest growing estate agency brand in the UK known for its game-changing proposition “Sell your home for free.” Key investors: Charles Dunstone’s Freston Ventures, Martin Hughes’ ToscafundCore responsibility: Drive unit-economically sustainable growth.Key achievements:• Sustainable brand equity growth enabled the purchase of it's closest competitor and largest UK estate agency brand, Purplebricks.• Improved CAC -61% driving it down from 2020Q3 to 2023Q3 whilst growing market share +82% from achieved through optimisation of brand, media, product and comms.• Executed a national launch campaign in 2022Q1 pushing the brand from #5 in market share to #2 and increasing awareness +65% within 2 months. Generated 147% of forecasted demand with 37% lower than expected CAC.• Delivered a complete rebrand to create Strike in 2020Q2 setting the business up for long term brand equity growth. Over the 2 years following the rebrand, Strike has achieved +133% higher consideration rate.

Clippings is a genuine technology innovator which successfully established a marketplace platform between architects, interior designers and design brands.Core responsibility: Evolve the product to establish product-market fit and demonstrable growth.Key achievements:• Led the pivoted from a shoppable Pinterest model to a designer interior/homewares niche marketplace model largely driven by supply side partnerships. • Established a test and learn, data-driven culture and personally executed much of the statistical analysis.• Crafted the narrative and collateral alongside the CEO to successfully crowdfund achieving 169% of target raise.

Made is the first pure play direct-to-consumer furniture and homeware brand to significantly penetrate the UK market.Core responsibility: Create and optimise the entire acquisition marketing mix, maximising growth at target ROI threshold. Key achievements:• Delivered 17% average MoM growth rate and 5.1 average marketing ROI over the 3.5 years of employment. • Initiated and drove all acquisition marketing channels with continuous optimization and scaling for sustainable growth including TV, OOH, Press, Inserts, DM, Paid search, Paid social, Display, Affiliates & Partnerships, SEO, Organic social.• Developed marketing analytics and data modelling solutions: multi-touch attribution model, LTV model, value of a click model (extension of attribution), channel led bottom-up forecasting model, stock management model (pre-ERP solution).

The best thing I have ever done in my life. Ask me about it.