Carson Walker Email & Phone Number

Sioux Falls, Sd, Us

• Design and oversee the execution of the fundraising plan and actively raise major and transformational gifts through enhanced relationships with donors, foundations and future members.• Implement the optimal organizational structure, ensure role clarity for each team member, and develop a culture of trust, accountability and engagement.• Design and ensure execution of a brand and marketing strategy to increase brand awareness and engagement through effective messaging, community outreach, relationship building, strategic partnerships events and intentional calls to action.• Enhance the health of the organization by utilizing efficient systems, financial oversight, appropriate internal controls, forecasting and transparent reporting.• Support board leadership to engage a diverse and effective board of directors, leverage their strengths to advance the mission, plan meetings and provide the transparency necessary for effective governance.

Contributed

Chicago, Il, Us

Helped large companies move employees to use health, wealth and wellness benefits that improve their lives.

Sioux Falls, Sd, Us

• Led communications efforts for innovation and commercialization team through video and text storytelling.• Created and executed a plan that increased internal intellectual property ideas and also attracted more interest from external prospective licensees by growing team LinkedIn audience and writing stories for company content studio.• Identified, implemented and led the use of the Ideawake idea-management / crowdsourcing platform to improve efficiencies and quality, reduce costs and identify innovation.• Support services trainer and coach for Sanford Accountability For Excellence (SAFE).

Sioux Falls, Sd, Us

• Launched, led and grew an audience for sanfordhealthnews.org content studio: Identified, reported, wrote and edited health and well-being stories; increased total monthly page views in first year from 20,000 to more than 60,000; increased monthly user base from 10,000 to nearly 35,000; increased monthly organic traffic through search engine optimization from less than 10% to more than 30%; also influenced time on site, engagement and user feedback.• Served on health system’s marketing brand committee.

Sioux Falls, Sd, Us

• Created and executed internal communications plans and content for human resources and other departments.• Wrote and published organization news on intranet and weekly employee email.• Improved corporate email format to make it responsive on mobile devices.• Identified the need for and compiled marketing communications brand and style guide.

El Segundo, Ca, Us

Vermillion, Sd, Us

Taught 300-level Introduction to Multi-platform Storytelling in Department of Media & Journalism.

Vermillion, Sd, Us

• Managed public relations for state’s flagship university by identifying and pitching higher education story ideas to local, regional and national media and responding to media inquiries.• Identified and wrote student and faculty stories for university website and local and regional media.• Petitioned Twitter and acquired the rights to @usd handle and assisted in expanded socialmedia engagement.• Established marketing video production team to create for content on website and social media.• Enforced marketing brand standards on campus and in external media.

New York, Ny, Us

• Managed South Dakota and North Dakota news-gathering team.• Fostered relationships with newspaper and broadcast members.• Produced text stories, photos and videos for state, regional, national and global distribution.• Organized and led media and state government effort to remodel South Dakota Capitol pressroom.

New York, Ny, Us

• Supervised breaking news coverage for South Dakota and North Dakota state wires.• Reported multi-platform breaking and enterprise news for state and national wires.

New York, Ny, Us

• Edited stories for state and national Associated Press wires.• Improved the national editing desk’s communication and interaction with regional bureaus to move stories to the wire sooner and ensure all formats were involved in news coverage.• Coordinated video stories and shot video distributed domestically and globally.• Created prototype for AP's “The Latest” file format for breaking stories.• Organized and led team of staffers that developed training program on how AP journalists use social media in news-gathering.• Based on training program, compiled and edited initial social media section of "The Associated Press Stylebook" (2012).• Trained staffers on new text editing software, helped create its training curriculum and helped lead regional transition to new system and develop its workflow.• Top breaking news editing credits: stranded Carnival Cruise ship off California coast; Arizona shooting of U.S. Rep. Gabrielle Giffords; Japanese earthquake and tsunami; Colorado movie theater shooting; fatal Arizona wildfire.

New York, Ny, Us

• Led AP’s customer relations with TV and radio broadcasters and marketed AP products.• Initiated and organized meeting between TV news directors and South Dakota Supreme Court that prompted justices to draft rules allowing first camera coverage in the state.• Led effort to petition the state of South Dakota to allow open media access to wildfires on state lands.• Planned, organized and hosted annual meetings and training and awards events for broadcasters.• Top South Dakota reporting credits: fatal plane crash of pro golfer Payne Stewart; criminal and civil cases of U.S. Rep. Bill Janklow for fatal crash; investigation into slaying of American Indian Movement activist Annie Mae Aquash.

Vermillion, Sd, Us

Taught news editing course in the Contemporary Media and Journalism Department.

Sioux Falls, Us

• Managed 20-person staff at NBC affiliate.• Grew 10 p.m. show ratings.• Newsroom received numerous top AP awards, including best overall in the market against a dominant No. 1.

Us

Sioux Falls, Us